Finding blog ideas and syndication
-
We've had our blog for a little under 2 years now using Magento and we've only created 48 posts. As we're in the furniture industry topics are hard to come by and we've become stuck for ideas. Sure we have researched our audience, checked Q&A's and forums to analyse what questions our audience are asking, but the ideas are limited. It's a difficult industry to find niche articles that our audience would be interested in. Could anyone suggest any ideas on how we could find interesting topics that people would actually want to share and maybe our industry influencers would be interested in featuring on their sites, does syndication still work? Duplicate content is a big 'NO NO' for Google but as long as the third party site features a rel=canonical or link back to our original post, Google wouldn't have any problem with this?
-
OK, what is your goal for the different articles? i.e. social sharing, ranking for particular keywords, attracting links, or something else?
Once you know the goal of particular articles you can think about how to write them to achieve those goals (noting you may want to do all the goals suggested above, just focus on one goal per article).
So lets go through some suggested titles:
Social sharing: 10 Pieces of Furniture you couldn't do without. No. 7 will blow your mind!
Keyword ranking (more natural traffic) - How to clean red wine off your settee.
Links - More detailed articles that go in more depth than the other articles, often helpful but could involve ideas from the other articles so something like - "How to know you are paying the right price for your furniture"
Whatever you do when ranking for keywords, is check out the competition and make sure your article is better, so looks nice, contains better information, and is more helpful. For more ideas, just check out what your competition is writing about, and take some ideas and just make the articles 10 times better bringing in more \ different concepts and information so it is totally original.
-
I've never come across this site but there are some excellent topics here that we could utilise. It does hurt the neck a little through!! Much appreciated.
-
Thumbs up to Tom's suggestion. That reminds me that you can also run searches in Google on Yahoo Question's repository, so something like: furniture site:answers.yahoo.com or get more specific inserting wildcards like: *** furniture * site:answers.yahoo.com** Cheers!
-
What about looking for the questions that people are asking about your industry, products or niche?
Try http://answerthepublic.com/ - just enter the keyword you want and which Google to crawl and it will find a list of questions that people are actively searching for (appearing in similar searches/autocomplete).
Could open up a couple of content ideas.
-
I've done some marketing for the a few furniture sites (manufacturers and retailers) and the best kind of posts that work best (great engagement and lots of views) are lists like : 10 living room ideas, 15 kitchen designs for increased usability, 20 bedroom office designs for small spaces, etc. You don't need a lot of text for this, just images (which you can use with attribution rights). Check houzz.com for more details.
-
Hi Joshua. Sometimes it's all about finding something outside of the box when it comes to being able to create content on a regular basis. Tom Dickson probably didn't find his idea for Will it Blend? in the forums or common Q&As, still he tapped into a model that let him regularly demonstrate and solidify his brand. It also doesn't have to be solely tied to your site. If you have something that people enjoy your brand name often becomes part of the search. Just a few ideas: which couch does the dog prefer? Which couch does the cat prefer? Which lounge chair wore the throw pillow better? Etc. Cheers!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can I use expired domain content on My Blog
Hello Expert, I wanted to know, can I use expired domain content on my blog channel. I have done many searches on google but couldn't find a satisfactory answer. Please help me to find out this.
Content Development | | vijay77960 -
Internal blog with history and some SEO value versus new external blogs with specialized content?
We operate a blog inside a folder on our site and considering the launch of 4 highly focused blogs with specialized content which are now categories on the internal blog. Wondering if there is more value in using the external new blogs or just keep growing the internal blog content. Does fact that the internal blog is buried amongst millions of pages have any impact if we want the content indexed and value given to the links from the blog content to our main site pages.
Content Development | | CondoRich0 -
Any help on best practices to move blog domain?
Hi, I am going to move my blog hosted on wordpress.com to a folder under mysite.com. (e.g. mysite.com/blog/). I start to think after the blog has gone live there will be duplicated content issue because I am going to import my posts in last 2 years onto the new location. I what way can I avoid that happen? Can I set something up (e.g. 301 redirect) in my current wordpress.com account? Any advice. Please help! Thanks
Content Development | | LauraHT0 -
Guest blogging resources
Mornin' Anyone have any guests blogging resources to find guest bloggers and blogs to guest post on? I've been using My Guest Blog but it runs dry after a while. Thanks
Content Development | | Martin_S0 -
Tools to Eval Blog Content - Rate your Fav tool
Ok, so I know that is has been covered in depth and at the risk of being sent to “google it!” (Which I have done with no success) I thought that I would ask your opinions on the topic. What are the best content marketing evaluation tools? By this I am specifically referring to tools that evaluate the content of Blogs, etc and not the performance of the blog, etc. I’m eager to hear your thoughts of what works and if you care to share what tools did not. Thanks
Content Development | | Questionmana0 -
SEO issues around post syndication via RSS
There are a number of clients that I have that want to syndicate either posts or video content to other websites via RSS feeds. Each of these are built on a WordPress platform, fyi. Two that this applies to are: http://explosiveoptions.net and http://mrtopstep.com Many of the sites that would pick this content up would be higher Domain and Page Ranks than the original sites. Those that have video content put it up on multiple sites, including YouTube. What can I do in the configuration of the RSS feeds to ensure the credit is maintained to the original website, and are there any other considerations I should be concerned about? Perhaps things that I would ask the other site to do in their incorporation of it to their site? Thanks for your help.
Content Development | | skipshean0 -
Blog for SEO: embedded in the site or separate
Hello, For both ecommerce and sites that sell services, I've seen a lot of people recommending a blog for SEO. Should this blog be inside or separate from the main website for the most results? I can see how adding one to a site would create more unique content and an opportunity for link bait, but perhaps there is a reason to have a blog separate from the main site Thank you.
Content Development | | BobGW1 -
Are you sure moving a wordpress blog to a main website is a good idea?
Sorry to ask this question again but I left out some background info...... My blog sits at www.gardenbeet.wordpress.com I have been using the blog as my main linking page for my main website at www.gardenbeet.com - the blog links to relevant sites in both blog articles and on the side of the blog. The blog links to industry websites that in turn link to my main website at www.gardenbeet.com. If I was to move the wordpress blog to my own domain will my mainwebsite loose its strength. Will all those blog links pour my link juice out of my website? Will the current three way links become two way links and thereby lesson their linking importance? Is the previous recommendation (combine the blog and the main website) still the best course of action? Should I keep the two sites or perhaps close entries on the existing blog and start another on my own domain? thanks for your time AGAIN
Content Development | | GardenBeet0