What outreach tools do you use?
-
I was wondering what an SEO with years of experience used to perform outreach campaigns? What software (Buzzstream, Inkybee), what email service (MailChimp), what prospecting tools (Buzzsumo)? What's the ultimate pairing of software and tools for maximum results (with the best client-facing KPIs)?
-
These are my outreach tools, though some might not call them that name, but they keep my work in daily contact with thousands of people who are interested in my industry.
** A news page on my website where I post links to industry news stories on other websites and any new content that is posted on my own site. This page is visited by about a thousand people per day.
** An RSS feed of the links to news stories described above that goes out via Feedburner to a few thousand people.
** A Feedburner email list of several thousand subscribers who want to receive the list of story links described above.
I am not an outreach kind of person. I don't want to schmooze people. Instead I just do my best to post what people want, and allow them to opt in for a daily RSS, or email, or visit to my news page. You will not get this overnight. But if you are dedicated to featuring everyone in your industry who is doing something good, lots of people will want to hear this stuff. Then, when you publish something new.... BAM... it goes out to your whole tribe and they share it with other people for you.
Once people see you doing this, a few of them will send you great stuff to feature. That will make your job easier.
So, instead of schmoozing people and sending your stuff out to Mailchimp and all of these other services, build something good on your own site and let other people promote your stuff for you.
-
Hey!
First off, experts don't use the words like "link building, outreach programms, etc.
There had not been any thing called Link building or outreach programm even before Penguin update, it has always been Link earning, gaining, votes, etc. You should focus on gaining links by posting quality content, on blogs, social media, etc.
If your content will be worth sharing, you'll surely get referrals from other blogger and experts in the same field. so forget about link building or directory submission.
Try focusing on producing meaningful content with supportive facts and case studies
Hope this helps!
-
Experts don’t do outreach they do traditional PR and know the journalists and have the contacts that they have built up over the years – while most of us don’t have these direct relations we can rely upon to get links and mentions a great tool I use is Gorkana – a bit pricey but worth every bit of money.
Plus with Gorkana you can get PR requests from journos.
Simple trick search Twitter for hastags PRRequest and JournoRequest to try and get in contact with the PR guys when they need content (great free way of getting additional relevant exposure)
If your trying to outreach infographic and content try something like Buzzstream if you don’t know the journalists all ready.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google.com showing as backlink provider in Webmaster Tools?
Hi Everyone 🙂 Looking in the 'Links to your site' section of webmaster tools today and my top backlinking domain is google.com which is apparently giving me 113 links. The second top referring site is googleapis.com which apparently isn't even a site when I type it into my browser? Does anyone else get Google.com as a site linking to them? and why would Google be linking to us, where would these links be coming from? Any info appreciated 🙂 Regards
Link Building | | O2C0 -
Strange new links being picked up in Webmaster tools affecting SERPs
Hi, I have a question regarding new links being found by Google, and showing in our latest links file from Webmaster tools. I run this site: http://www.propertysales.com it's a fairly new website with a small (ish) link profile but over the last 3 months I've seen a lot of links being found in Google like this: http://www.financecourier.com/news/story/523316/foreign-carmakers-milk-chinas-cash-cow/full_story.html it's clearly a scrap of a webpage from the FT.com, who we partner with, that has a link to PropertySales.com but the number of links Webmaster tools is seeing is much bigger than we would normally get in any given month. As a rule I would normally ignore scrapper sites as I’ve always assumed Google is smart enough to know which site these are and thus wouldn't affect your SERPs but I’ve also seen a drop in our SERPs over the same month so now I’m thinking these are effecting the sites SEO. Does anybody have any insight into this or advice on the best way to handle this, I looking at going through these site and adding them to our disavow file but this can take a few month to take effect so are they any better options or way to handle this? Thanks for your help in advance. Rufus
Link Building | | Dynamis0 -
Free tool which includes a link back to my site
On one of my sites I provide a free tool to other webmasters to use that allows them to copy some code to use the free tool on their website and under the tool on it says "Powered by: mysite.co.uk" with a link to "mysite.co.uk". Now I have no real control over which sites can come and use this free tool (a tool to test how fast an internet connection is), on the whole though it is aimed at a specific niche but a range of sites do use it which means good or crap sites can pick up the free code to place into their sites. The link to mysite.co.uk is now always mysite.co.uk as the anchor text, I used to use the websites name (which is the actual name of the URL - link to site at end of post) so the links were keyword rich but only to my sites genuine name, however I now just leave it as the URL to my site. I am not aiming to do anything untowards with the linking other than to get the acknowledgement that it was provided for free by my site, however I'm wondering if google etc will be able to tell they are natural and not dodgy? My site is: http://bit.ly/MsNQwS (n.b. a new improved test is being created before anyone says it's not accurate). 🙂
Link Building | | Wardy0 -
Best Tool For Diagnosing A spammy Back Link Profile
Buongiorno from the river Wharfe 🙂 With Googles crusade to penalise sites with dodgy backlink profiles I'm looking for an automated tool which could flag up any dodgy links. Yes ive used Open Site Explorer but I really am after something that gives me a simple "yes theres a problem and heres where it is" type solution. Any inights welcome 🙂
Link Building | | Nightwing
Grazie tanto,
David0 -
Which tool is best for analyzing link prospect urls
Hi Mozers, I am currently looking for the best tool for analyzing bulk urls which are potential link prospects. I would like information on seo quality metrics like rel=nofollow etc. Your advise is much valued. Thanks, Fuad
Link Building | | Fuad_YK0 -
Guest Blog Etiquette & Re-using "Expired" Content
Hi everyone, There's two parts to this Q, which is why the title's sort of split in half. We wrote a guest blog post that we were really proud of, which took a good few hours of work. It went live about a month ago, but I just happened to notice recently that it had disappeared off the person's website - I now get a 404 error and I can't find it either using a 'site:' search in Google or via the site's own search tool. I've tried getting in touch with the webmaster, but he's no longer responding to my emails. I really don't know if a) it disappeared by accident (for whatever reason), or b) they purposefully wanted to remove it and now they're avoiding me. My two Q's: Do you think it's cheeky to re-use the content, by giving it to someone else? Or would you say it goes against guest blogging etiquette? It seems a shame to waste it, for it to disappear. If I were to re-use it, would there be any implications regarding Panda, given the fact that it was content that was once live (i.e. effectively 'duplicate', once upon a time), even if the 'original' content is no longer indexed by Google? Would it even be considered a duplicate if published again now? Many thanks in advance!
Link Building | | Gmorgan0 -
Backlink's using duplicate content in article directories
I've had a link build report of all the links an SEO company have got us but a simple search for some of the content in Google with phrase match brings up about 3 pages of the same content posted to different article sites. I think it is doing something but will it just be penalised over time?
Link Building | | acs1110 -
Pretty basic question on how best to start using open site Explorer
So I have spend around a month or so with on page optimization on 25 -30 or so pages and keywords/phrases, with some half decent results…still hoping there is more to come… I reckon now it’s time to look at getting more inbound links with Open site Explorer… Every time I look at it though I get a bit of a head ache…! Can anyone say or point me in the right direction how I should really start using Open site Explorer ? (I have the PRO tool) Thanks, sorry its such a simple question!
Link Building | | inhouseninja0