What outreach tools do you use?
-
I was wondering what an SEO with years of experience used to perform outreach campaigns? What software (Buzzstream, Inkybee), what email service (MailChimp), what prospecting tools (Buzzsumo)? What's the ultimate pairing of software and tools for maximum results (with the best client-facing KPIs)?
-
These are my outreach tools, though some might not call them that name, but they keep my work in daily contact with thousands of people who are interested in my industry.
** A news page on my website where I post links to industry news stories on other websites and any new content that is posted on my own site. This page is visited by about a thousand people per day.
** An RSS feed of the links to news stories described above that goes out via Feedburner to a few thousand people.
** A Feedburner email list of several thousand subscribers who want to receive the list of story links described above.
I am not an outreach kind of person. I don't want to schmooze people. Instead I just do my best to post what people want, and allow them to opt in for a daily RSS, or email, or visit to my news page. You will not get this overnight. But if you are dedicated to featuring everyone in your industry who is doing something good, lots of people will want to hear this stuff. Then, when you publish something new.... BAM... it goes out to your whole tribe and they share it with other people for you.
Once people see you doing this, a few of them will send you great stuff to feature. That will make your job easier.
So, instead of schmoozing people and sending your stuff out to Mailchimp and all of these other services, build something good on your own site and let other people promote your stuff for you.
-
Hey!
First off, experts don't use the words like "link building, outreach programms, etc.
There had not been any thing called Link building or outreach programm even before Penguin update, it has always been Link earning, gaining, votes, etc. You should focus on gaining links by posting quality content, on blogs, social media, etc.
If your content will be worth sharing, you'll surely get referrals from other blogger and experts in the same field. so forget about link building or directory submission.
Try focusing on producing meaningful content with supportive facts and case studies
Hope this helps!
-
Experts don’t do outreach they do traditional PR and know the journalists and have the contacts that they have built up over the years – while most of us don’t have these direct relations we can rely upon to get links and mentions a great tool I use is Gorkana – a bit pricey but worth every bit of money.
Plus with Gorkana you can get PR requests from journos.
Simple trick search Twitter for hastags PRRequest and JournoRequest to try and get in contact with the PR guys when they need content (great free way of getting additional relevant exposure)
If your trying to outreach infographic and content try something like Buzzstream if you don’t know the journalists all ready.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I create new content or outreach for links for a specific KW?
A few keywords my company would like to go after are: Mobile homes for sale Manufactured homes Mobile Home Dealers. The question is should we create unique content around these keywords then market it heavily in hopes to rank that new individual page / post OR should we just be doing outreach for back links and anchored text to link to our primary domain that is already much stronger with a 38 DA? Thoughts?
Link Building | | Cfarcher0 -
We had a blog that has been inactive since 2011\. Now since the website is redesigned and we are working on link building, is it advisable to use the old blog content in the new blog?
The content of the old blog belongs to the company, hence no issues of copied content. The options I have are: 1. Use old content as is 2. Re-use old content in more interesting format i.e use info-graphics and the likes 3. Do not use any of the old content. Create new content
Link Building | | Tusk2Tail0 -
What is a good tool for managing backlinks?
We have several that are not relevant and I need to manage the task of writing each to ask to remove.
Link Building | | Buzzfish0 -
Is anybody else noticing a dramatic change to their 'links to your site' section in Google Webmaster Tools?
Hey,
Link Building | | ChrisHolgate
Over the last six months or so we've been going through our backlink profile and cleaning up links from poor quality sources. Week by week there have been small changes in our Google Webmaster Tools 'links to your site' section to reflect this. I logged on this morning however and there has been a dramatic shift in the information displayed. Pretty much every bad link has been removed from the list including sites I know for a fact are still linking to us as they didn't communicate at all to our removal requests. Additionally, rather than showing the top 1000 links to our site as it used to, WMT is only showing 73 linking domains. The remaining 73 domains are good natural links from high quality sources. I'm guessing Google are just in the middle of an update and that the remaining linking domains (including the bad ones) will reappear shortly. This isn’t a request for advice or help but I’m just curious as to whether anybody else is seeing anything similar?0 -
Linksmanager and managedlinkbuilding any one use these
managedlinkbuilding.com and linksmanager.com has anyone used them? They both seems promising for helping organize links and get them? Or maybe my understanding is wrong.
Link Building | | topclass0 -
Commission Junction, anythings I should know before using it?
To increase sale on eCommerce store, I would like to use Commission Junction. Is worth it? Is there things I should know before starting with them? Thank you, BigBlaze
Link Building | | BigBlaze2050 -
Using Matt Cutts on facebook adverts
I keep getting a little picture of Matt Cutts pop up in the right hand side bar every time I am on Facebook. The advert goes through to this company seocosmo I wonder if Matt Cutts knows they are using his image to sell SEO services 🙂
Link Building | | highwayfive0 -
Drop in "Links to your site" in Google Webmaster Tools
Last week I noticed a substantial drop in "Links to Your Site" in Google Webmaster Tools on several of my websites. Upon further investigation the reduced links were from our sister sites. It appears that Google has reduced the number of links they are counting from links in our headers and footers from these sites to our main websites. It is not affecting our rankings or traffic. Is Google doing some clean up with what they are showing in webmaster tools for links from related, owned sites? Any cause for concern?
Link Building | | tdawson090