Compare sites?
-
I'm frustrated, so want to ask a stupid question....My site..
outranks my biggest competitor in most Moz catagories...
...EXCEPT Facebook likes...(he has a ton) **And yet, rainbowreef.us outranks me in most keywords on
Google?! I know it's not simple...but Can anyone take a quick peek and give me any insight as to why??? **Example "Dive Key Largo" keyword...he is #1 and I am #5...typical in the most important keywords!
-
Hi there,
Unfortunately, this isn't something that anyone can tell you without at least a few hours of research - Google has a pretty complicated algorithm!
I can tell you some more things to take into account, in addition to Bob's list:
- **Keyword relevance: **For the search queries that you want to rank for, does Sea Dwellers look the most relevant? Do you use the phrase that you want to rank for in your page title, the h1 of the page, and on the page itself? Be careful not to sound like you're writing for robots rather than humans, but using the exact same phrase as you want to rank for definitely helps with rankings.
- **Inbound link relevance: **Where did you get the links to your site? More links from relevant sites (for example, unsponsored posts about the best company to dive with) are going to help with local queries like "dive Key Largo."
- **Potential spam / paid links: **If you've paid for links or have spammy links coming to your site, Moz may have an inflated version of your PA or DA metrics, since it isn't as good at recognizing that as Google is (though they're working on it with their spam score).
Good luck! If you're feeling especially frustrated about this, I'd recommend hiring an SEO to give you some definite answers.
Best,
Kristina
-
Even if your site outranks the other site in Moz, it doesn't mean anything. Moz is not Google, they have different ranking signals (have a second read at what Bob said) and the most important thing, Moz doesn't show all the links websites have, it shows only the links it found. This being the case, Google is probably aware of more links (hidden ones as well), so that's why your website is outranked.
-
Hi sdwellers,
Tools give you an insight in what might be the cause of ranking problems but they don't tell the whole story about a websites rankings. Algorithms are very complex and they do take in account a lot of different signals. A few signals that are very hard to take into account by any tool.
- Dwell time (the time people spend on your site, and if they do or do not find the information needed)
- The total backlink profile. Moz has its own index (PA/DA are based on this index) which only covers a fraction of all the links. A normal backlink audit would at least combine links from three different sources including the links from Google Webmaster Tools
- Reviews about your business.
If you are serious about beating your competition I would dive deeper in SEO, or hire an expert. That said, I can give you a few tips based on my first impression of your website.
- The black text (on the blue background) above and under your website are very toxic. This is a classic spam tactic which gets you discounted by Search Engines.
- Your website isn’t mobile friendly (this will become an important ranking factor on 21 of April this year (next week). Google has been talking about this date for a while.
- On first sign, I would say you could make your content more engaging. Your competitors website give a whole different feeling. I would take a good look at your design and the use of visual content. Scuba diving is all about a life time experience, keep people hooked to your site and you dwell time (and sales) will go up.
I hope this helps! Good luck, and I would love to hear if you could make a difference the coming months.
_PS. Facebook likes aren’t used to rank website. Although a big social audience can help you get more backlinks which help a lot. _
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
OSE stats for 2 site: searoundus.org and www.seaaroundus.org.
Why are the numbers so different for the two site, one with and one without the www.? Which one is most accurate for external linking domains, for instance?
Moz Pro | | GaryDC0 -
How reliable are the external link metrics found in the Open Site Explorer research tool?
I have noticed huge discrepancies with the external link metrics of one of the websites that I have been tracking since the launch of the website. Shortly after launch I captured a screenshot of the external link metrics to the website to track the progress. As I look at the same Open Site Explorer metrics now (2 months later) it has increased by 900% which is very inconsistent with the amount of link building done for the client. Thanks!
Moz Pro | | michaeleagar0 -
I have a client with a bit over 100 inbound links but Open Site Explorer shows total links on Subdomain as over 66,000, how can this be?
I have a client www.woodard247.com that shows only a bit over 100 inbound links. using the Open Site Explorer, they are a well trafficed local site and are not doing any grey hat or black hat techniques. However the rankings for their main keywords have suffered recently and we cannot identify any duplicate content or keyword stuffing issues. We have never purchased links or used link building software. Now for the main question: When we run Open Site Explorer it shows only a bit over 100 inbound links on the page and the domain, but the subdomain shows over 66,000 total links! How can this be possible? Could this be a problem? How can I find out what these links are since Open Site Explorer and Seo Spyglass both show only a hundred or so?
Moz Pro | | tjkirgin0 -
How Do I deal with duplicate page titles for pages on eCommerce site
Hi We have an ecommerce site selling physical products. There are a few areas where the products run into two pages. I have used canonical meta tags and next and prev meta tags too. Despite this SEOMOZ reports are still displaying these as warnings for duplicate page titles. An example would be /brand_name/range/ <link rel="next" href="/brand_name/range/?page=2" /> <link rel="<a class="attribute-value">canonical</a>" href="/band_name/range/"/> /brand_name/range/?page=2 <link rel="<a class="attribute-value">prev</a>" href="/brand_name/range/" /> <link rel="<a class="attribute-value">canonical</a>" href="/band_name/range/?page=2"/> Should I be doing something different?
Moz Pro | | wouldBseoKING0 -
Keyword research & how it's relevant to my site.
How do I know if I can compete on a particular keyword. Say the keyword analysis tool shows the keyword difficulty is 59%. How do I know what 59% means to my site, other than checking domain and page authority relative to my site (i.e. if sites in the top 10 are higher or lower authority than my site). Is there a way of showing what keyword difficulty percentage is a cut off point for my site? Thanks, Dan
Moz Pro | | dcostigan0 -
What tools should i use to research the following site
Hi i am researching the following site http://www.telegraph.co.uk/travel/ and i would like to know what keywords they are using to gain traffic and i would like to know what tools i need to use to research how they are achieving great success with google. i am new to the semoz tools so i would like help in using them to study this site and other sites, can anyone please let me know what i need to do and what tools i need to use to research this site and find the links to the site and how they are achieving great success many thanks
Moz Pro | | ClaireH-1848861 -
How is a site really ranking when taking into account Google places?
When I do a rankings search for one of my sites on Google and it appears high in Google places, SEO Moz tracks this as its ranking - but is this its organic ranking? My clients are wondering if things have changed and so am I? Does ranking in the Google places/map appearing on front page of google count as your ranking for that keyword? Client keeps ignoring the Google places ranking and goes looking for a placement farther down... Please explain this probably simple question to me... and if you have official Google references for this, please include them. I appreciate it a lot... be blessed ben
Moz Pro | | creativeguy0 -
Open Site Explorer CSV reports
Hello, Small question about the Open Site Explorer. on August 24th I've been trying to create several CSV reports which I knew would take a few days. But now, almost a week later when I check Open Site Explorer > Recent CVS reports it tells me it's still saving data. It's been saving data for 4 days now. Am I missing something, is this a bug, do I have to do something or should I wait a little longer? Thanks in advance, Dennis Tappij Gielen Retail&Clicks JFwMt.jpg
Moz Pro | | RetailClicks0