About link building in 2015?
-
I don't think we still can use the same link buildings tools of years ago.
So, how relevant is this article (from 2009):
http://moz.com/blog/17-ways-search-engines-judge-the-value-of-a-linkOr is there any update?
Nancy
-
Hi there
I would say that most of this list still stands. A couple of things I would point out:
Anchor text - Try and steer clear of exact match anchor text. It can trip spam filters if you have too much of that going on in your backlink profile. Try to make more use of branded anchor text. You can read more here.
nofollow links - Don't disregard links because they are nofollow. They can be valuable and important, especially if that link is relevant to your business and helps expands your visibility to your audience. There's a great article here about nofollow.
PageRank - Google doesn't update this metric anymore. You can read more here. There are metrics elsewhere via OSE and more below that I list that you can find just as useful.
All in all - the best way to define a bad link is to use your own intuition and common sense:
- Does this link help my website?
- Is this link relevant to my website?
- Would I trust this site (that's linking to me) if I landed on it?
- Is the website or content in which I am being linked from topically relevant to my website?
- If you check metrics - does anything about the metrics (domain authority, page authority, Majestic, SEMRush traffic/ranking data, etc) make me feel uneasy?
Truthfully though, if you're asking that many questions about a link and still going, it's probably not a good link. A good link, in my opinion, is one when you see it, you just know that's a link that you want and that you can greatly benefit from with no hidden or false intentions. No need for tools - unless it's citation building like Moz Local or Whitespark. Those can be helpful!
This list from Rand is still helpful though and interesting. Hope this helps! Good luck!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it Okay to Nofollow all External Links
So, we all "nofollow" most of the external links or all external links to hold back the page rank. Is it correct? As per Google, only non-trusty and paid links must be nofollow. Is it all same about external links and nofollow now?
White Hat / Black Hat SEO | | vtmoz0 -
Disappearing Links Black Hat ?
I have seen reports of Black hat spamming with dodgy links but we have another issue with a clients site. The site had a small number of solid following links about 60 which had been in place for years and in the past few weeks all but those directly under their control have ceased to link. At the same time a very aggressive competitor has entered their market which is owned by the officers of an SEO company. Could it be that they have somehow disavowed the links to the site to damage it how do we find out? there are now just 10 following links?
White Hat / Black Hat SEO | | Eff-Commerce0 -
WP Datar site shady linking to my site
Hello, I have done some research on this but cannot find a solid answer to my question. After recently reviewing my "not found" errors in webmaster tools, I see that a site called "WP Datar" has linked to a number of our pages that actually do not exist. I am wondering first, if this will harm our site, and second, what is the best way to get those links from their site taken down? I tried emailing, but of course, the email address listed on the site did not work. 🙂 Any help would be greatly appreciated. Thanks!
White Hat / Black Hat SEO | | lfrazer0 -
I have 4012 links from one blog - will Google penalise?
My website (http://www.gardenbeet.com) has 4012 links from http://cocomale.com/blog/ to my home page -a banner advert links from the blog - I also have 3,776 from another website to 6 pages of my website 1,832 from pinterest to 183 pages etc etc overall there are 627 domains linking to my website I have been advised by a SEO company that I was penalised in about may to july 2012 due to a large number of links coming from one domain or two domains is that true? should I ask the blog owner to remove my link?
White Hat / Black Hat SEO | | GardenBeet0 -
Reorganizing Links
Hello Guys, Im Reorganizing my link building list in excel. I have tons of good links that I found in the last 3 months. What I want to ask is if there is a way to put those links in my excel list in a automatic way with the folowing fields: Domain Pagerank DA (from moz) Type Submission link Im doint it manual and is driving me crazy 😛 Tks in advance! Regards, MM
White Hat / Black Hat SEO | | CurriculosOnline0 -
Do Wikipedia links add value?
Do Wikipedia pages/links add any value to your website and SEO? We are not an advertiser or seller of products, whereas we help people with planning so say I add an external link from an established page relevant to our service, will we get penalised by Wikipedia? Or is it worth setting up a page about our company, similar to say - the BBC with an external link? Thanks!
White Hat / Black Hat SEO | | Jaybeamer0 -
Still Battling On With Link Profile Audit
I'm getting there, I can see the light! 🙂 I have covered one complete audit of the link profile and I am now going back over it looking at the links I had 'question marked' - I should have this completed by the end of this week and I will then focus on using DISAVOW for the links that I am really struggling with, the foreign sites that are in Chinese or Russian, the sites that have absolutely no 'contact us' information and have been privately registered (in WhoIs) I have come across this domain which links to our site about 8 times and although I cannot find any contact info I can't quite make my mind up, to be honest I would rather get rid of it BUT I'm trying to avoid taking the easy option of disavowing where I can; http://www.askives.com/ Fo anyone who has gone through what I am currently going through, please help me just this once and tell me 'should it stay or should it go'?! 🙂 Many thanks! Andy
White Hat / Black Hat SEO | | TomKing0 -
Site being targeted by hardcore porn links
We noticed recently a huge amount of referral traffic coming to a client's site from various hard cord porn sites. One of the sites has become the 4th largest referrer and there are maybe 20 other sites sending traffic. I did a Whois look up on some of the sites and they're all registered to various people & companies, most of them are pretty shady looking. I don't know if the sites have been hacked or are deliberately sending traffic to my client's site, but it's obviously a concern. The client's site was compromised a few months ago and had a bunch of spam links inserted into the homepage code. Has anyone else seen this before? Any ideas why someone would do this, what the risks are and how we fix it? All help & suggestions greatly appreciated, many thanks in advance. MB.
White Hat / Black Hat SEO | | MattBarker0