My current SEO plan
-
Hello,
I am new to SEO. I had this plan and understanding that I thought was a good one but seems to not be working as well as I thought.
Basically I thought that showing for a keyword was based on how close you had a page on your site with a title tag to the search and how many quality links you had to your sites. Also the content had to be original.
So I had two plans. The first was to make specifically high value pages on my site (what to do when you are stopped by the police) and then try to seek out links for those pages.
My second plan was to make keyword specific pages for things in different cities. IE Car Accident Lawyer Brampton, Real Estate Lawyer Brampton, Find a lawyer Brampton. I hired some law students to re-write the same page basically with different language for every city, thinking that this would solve the duplicate content issue.
This worked very well at first but for some reason yesterday all of my car accident city pages were de-indexed and I'm not sure why. http://www.lawyerconnection.ca/practice-areas/car-accident-injury-lawyers/ Very few other pages were de-indexed but I know that one of the find a lawyer pages was de-indexed. Also the page I linked above was not de-indexed, just the city pages linked from that page.
I am not sure why the car accident pages were de-indexed. Too Similar to each other? Too similar to the slip and fall pages? (Any help on that much appreciated)
Anyway I'm freaking out and now questioning the whole plan! Any thoughts on my whole general SEO plan would be much appreciate. Is this a good one? Am I doing something wrong?
-
Ok, so going forward if I let's say, profile a local lawyer on each local page, or a few local lawyers is that ok?
Can I still title it Find a Lawyer Brampton, Find a Lawyer Mississauga, Find a Lawyer Stratford, if it is more unique from page to page? Let me know, thanks.
Rafe
-
If you leave them up, Google's Panda algo might decide that your site is low quality and demote all of your rankings.
I would remove them or noindex them.
-
Interesting. Perhaps I will try that.
Do you think leaving all these cloney pages up right now is a risk to the site?
If so how do i manually (temporarily) de-index them until I fix them?
-
Great, maybe you can get your partners to write this stuff.
-
We don't have a physical presence but we have a large partner network across those cities.
-
Landscapers, architects, and construction companies who want search visibility in multiple cities write articles with photos and descriptions of previous work that they have done in those cities. Companies who have stores, beauty salons, and restaurants in multiple communities have photos of their places of business with nice descriptions of what they do, the people they serve and the professionals who work there. If you are unable to do these things they you really have no business presence in these areas and Google sets a high bar to block out spam.
-
Ok, so let's say I'm willing to spend significant time on each page.
What could I even write that would make them really unique? I mean I am giving the same information for each one just for the specific cities, no?
-
It's not that page that's de-indexed. It's all the pages linked from that page. See when I do the same thing you just did it says de-indexed.
-
Hi there
This page is not deindexed, you're also targeting an difficult keyword in the phrase "Car Accident Injury Lawyers" with no search volume.
Benchmark your metrics in OSE. I would also take a look at answer I gave in your previous question - there are so many resources to help you get started on a strategy!
Hope this helps! Good luck!
-
**I am not sure why the car accident pages were de-indexed. **
New pages often perform fine until Google figures out that they are cookie-cutter duplicates. Then they are filtered from search results. The next time Panda runs the rankings across your entire site could be reduced. What you see today could be just the start of your problems.
If you want unique content, make it entirely, completely, absolutely unique. Shortcutting by plugging in different place names and synonyms has not worked with Google for several years.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do any presentation sites, Slideshare, Google Slides, HaikuDeck offer great SEO links?
I do a lot of public speaking and normally upload my slides somewhere so people can access later. With most sites I can upload to Slideshare or similar, then embed into my own site. I do it for audience convenience, but it would be swell to get an SEO bump.
Link Building | | julie-getonthemap0 -
Best Name for Business and Backlinks / SEO
Sorry if this is a basic question I should know the answer for. We have just acquired the .org for a moderately well searched keyword set. Our objective is to fight for rank specifically on this one set of two keywords. We want make sure our site is setup and business named optimally for this. Here is my question. What is the best business name for SEO and keyword rich backlinks, or anything else I'm not thinking of? KEYWORDS: Blue Widget DOMAIN: BlueWidget.org BUSINESS NAME OPTIONS: A) simply BlueWidget.org. We like this but do we lose some benefit of "Blue Widget" with a space on backlinks? **B) Blue Widget Foundation. Is this better because people will reference us by the keywords with a space "The Blue Widget Foundation", instead of "from the people at BLUEWIDGET.org"? ** Am I missing anything important here in the name? We just want to start everything off on the right foot. Thank you Moz. Just joined and my first post.
Link Building | | RetBit0 -
How relevant are citations to SEO?
'How much do citations help your seo in view of the direction that google seems to be headed where content is king? Should the citations not be relevant to your site?'.
Link Building | | arthureray0 -
SEO and PR
In the home improvement industry (windows, doors and conservatories) what is the best approach with regard to PR in order to build quality links. It's a lot easier if you are selling a computer, mirror, widget etc as you have an actual product that you can send magazines,bloggers, journalists to review/feature for inclusion in their publications. It's a lot more difficult if you are a builder, double glazing installer etc to get this PR coverage as you have nothing to send them to review, feature etc. What approach do the experts on the forum think that would work best in the double glazing industry to secure coverage across publications both online and offline?
Link Building | | ocelot0 -
Are sites that "smell of SEO" being demoted?
I'm working with a site owner who recently hired an SEO to work on just one particular type of keyword. It seems like the more work the SEO did, the lower the keyword gradually dropped. Granted, the "work" is pretty low quality - anchor texted bookmarks, comments and low quality articles. We're doing an experiment where we are going to disavow those links and see if the previous rankings return. Another site that I am consulting with has a lot of good natural links and then some anchor texted links, but from decent sources - some guest posts (on good sites - not a spammy site that exists only for guest posts) and some places where decent websites have agreed to link to the site. The anchor texted links do not make up very much of the overall anchor text. There is good diversity and lots of brand and url anchored links. It seems like the more the SEO does for this site, the more the rankings drop. And it's not all about anchor text. The SEO placed a link in a relevant directory, using the url as anchor...rankings dropped a little. They obtained an expired domain with relevant and very natural links and 301'd it to the new domain...rankings dropped several places. And so on. Occasionally the rankings will pop up a little, but overall it's a downward spiral. Check out this post by Gary Taylor. He did an experiment where he took an established site that was ranking well and threw some spammy links at it. To quote the article, 'every day goes by my ranking for the term “domains” is getting harder to maintain.' He recently tweeted that he has been removing and disavowing links and the rankings are returning. I was looking at searches for real estate related terms in different cities. In some cities, the top sites are ones that have ZERO obvious SEO done to them. There are sites ranking on page 3 that have been SEO'd, and not all of them have poor SEO. Many are what I would consider really well done. Some of the sites ranking on page 1 have under 10 links. There was one with 2 followed links and they were not from super authoritative sites! To complicate matters though, if you look at searches like "Toronto Real Estate Agents" some of the top sites have lots of keyword anchor texted links. Perhaps this should be a blog post rather than a Q&A, but I would love to hear some of your thoughts. My personal thought is that Google's main goal with Penguin and the unnatural links warnings is to make it so that not only is it not profitable to try to manipulate the SERPS, but that every time you try to do so, you potentially do your rankings harm. I used to say that Penguin could only affect a site on the date of a Penguin refresh, but I am thinking now that Google has managed to roll Penguin into the algorithm to some extent so that it can demote the majority of any work that smells of SEO. Thoughts?
Link Building | | MarieHaynes0 -
Which way of Link Building is best for seo and long term results
Hi - Have started off with a Automotive site - www.mycarhelpline.com based in India 15 months back Have achieved close to daily visitors of 2500+ in numbers Have made do follow links through - Article submission in high pr directories, couple of press releases, high pr forum submission, directory submission with high pr (though yet to get link from yahoo, botw n dmoz) and couple pf backlinks in high other pr sites Need to know - Best way to create backlinks - is article writing the best way to create backlinks - as against paid directories and paid press releases. I Can target 350 articles in high pr article directories for 6 mo - Ezine, Selfgrowth, Articledashboard n others How can i achieve my target of 10,000 daily visitors. What link bulding strategy do i need to adopt - as am finding difficult to explore sites where i can build backlinks except articles There are other Auto sites - heard of getting 40K unique visitors on daily basis Pl suggest . thnx
Link Building | | Modi0 -
Reseller seo
so i have a web design firm and, when i decided i need to offer seo services i originally went with an seo reseller company. i decided to try them out on myself so i gave them 4 keywords to rank for and tried them for about 6 months. when they started, our website was in google oblivion for those 4 keywords. after 6 months some keywords are on page 1 and some at the top of page 2. the ones on page 1 are the ones i also optimized for by putting the keyword in a footer link in all my clients' sites. when i look over what they did they either wrote cheesy articles that link back to me and posted them in random places or they commented on people's blogs linking back to me. but it seemed to work. at least to get me from oblivion to page 2. now it seems to me these methods are discouraged here but they seem to do at least some good. any thoughts or comments on this?
Link Building | | dad7more0 -
How important are directory submissions to my off-page SEO?
Hi Guys, One area of my link building that I carry out is looking for online directories and social bookmarking websites to submit my website to. I do this in order to gain some backlinks to my website. What I want to know is are they really worth my time, and if so, which types would you say are the most important? I have obviously been through many directory lists, both on SEOmoz and on other websites, and also performed various searches to find relevant directories to my website. I just feel that posting up a link that lies deep in a directory online that, more often than not, have very low PA and lots of outbound links will offer very little in terms of SEO. If anything, this could really bring down the quality of my links and be detrimental to my website, right? This is a subject that I have been thinking about for a while and especially with the recent algorithm update from Google and the attack on many web directories that are, lets say, 'not playing by the rules', I'm worried that this will have a negative impact for my website. Let me know your thoughts guys and if you have any tips on how to get higher quality links from these kind of submission then I'm all ears! Matt.
Link Building | | MatthewBarby0