How is Moz's DA score so high?
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Obviously they make the tool that measures this, but is their own score inflated because of this? I know DA isn't strictly a measure of popularity, but Moz's own score seems a little _too _high compared to some other sites...
- 92 - Moz.com
- 90 - Salesforce.com
- 87 - Airbnb.com
- 84 - Priceline.com
- 83 - Squarespace.com
Can someone shed some light on how DA is actually measured?
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Hi there
First, here is where you can read about how Domain Authority is calculated.
Second, Moz is a highly respected business/website with tons of great backlinks and mentions all over the web - I highly doubt they are inflating their own numbers in this case.
Given the industries, I can see Squarespace / Priceline & Airbnb having lower DA - there tends to be quite a bit of spam in those industries - traveling sites and CMS/blogging platforms.
Moz & Salesforce are neck and neck however and I would expect this because again, they are both highly regarded and a lot of people use & trust them.
Not saying that's not true for the other sites but again, I want to say this is more industry related.
Hope this helps - good luck!
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"I think" a condition related to the quality of incoming backlinks to the site.
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