How to check competitors' strengths/weaknesses?
-
How to and what to check in competitors' strengths/weaknesses?
-
Landon
Patrick has answered the primary question above. We do alot of work on competitors strengths and weaknesses. My primary job is to take clicks away from competitors. Not that hard. The best overall tool I believe is www.similarweb.com - though not 100% accurate is comparatively accurate. Semrush useful, I also like Alexa - and the new Moz product in reviewing links and status of same.
In Semrush you need to go to the domain v domain sub heading. The graphs & spreadsheets is a beautiful and easy way to interpret where you sit on keyword status with competitors. On similiarweb - I look at overall traffic, where a competitor is getting traffic from. The referral tab is gold. You can really understand a business and how they are run, by using a combination of the tools above and referring the link Patrick has sent through.
Let me know if any questions.
-
Hi Landon
There are a ton of great ways to do competitor analysis.
Here are some awesome tools I use to help me:
Open Site Explorer (& Moz Analytics) - Get key metrics on your competitors, including DA and PA.SEMRush - Great tool to help you analyze your competitor's organic and paid performance, complete with rankings, traffic %, as well as landing pages. You can learn a LOT from this tool.
**Majestic -**Get great backlink analysis data to help guide what kind of content users find valuable on your competitor's site, or listing/citation opportunities.
I highly recommend taking a look at the above tools and their resources as they are extremely valuable and give some pretty amazing insights.
I hope this helps you out! Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What's wrong with the algorithm?
Is it possible that Google is penalising a specific page and in the same time it shows unrelated page in the search results? "rent luxury car florence" shows https://lurento.com/city/munich/on the 2nd page (that's Munich, Germany) and in the same time completely ignores the related page https://lurento.com/city/florence/ How I can figure out if the specific page has been trashed and why? Thanks,
Intermediate & Advanced SEO | | lurento.com
Mike0 -
Duplicate/ <title>element too long issues</title>
I have a "duplicate <title>"/"<title> element too long" issue with thousands of pages. In the future I would like to automate these in a way that keeps them from being duplicated AND too long. The solution I came up with was to standardize these monthly posts with a similar, shorter, <title>, but then differentiate by adding the month and the year of the post at the end of each <title>. Hundreds of these come out every week, so it is hard to sit there and come up with a unique <title> every time. With this solution the <title> tags would undoubtedly be short enough, however my primary concern is, would simply adding the month and year at the end of each <title> be enough for Google/Moz to decide it is not a duplicate? How much variation is enough for it not to be deemed a duplicate <title>? </p></title>
Intermediate & Advanced SEO | | Brian_Dowd0 -
A lot of news / Duplicate Content - what to do?
Hi All, I have a blog with a lot of content (news and pr messages), I want to move my blog to new domain. What is your recommendation? 1. Keep it as is. old articles -> 301 -> same article different URL
Intermediate & Advanced SEO | | JohnPalmer
2. Remove all the duplicate content and create 301 from the old URL to my homepage.
3. Keep it as is, but add in the meta-tags NoIndex in duplicate articles. Thanks !0 -
404's - Do they impact search ranking/how do we get rid of them?
Hi, We recently ran the Moz website crawl report and saw a number of 404 pages from our site come back. These were returned as "high priority" issues to fix. My question is, how do 404's impact search ranking? From what Google support tells me, 404's are "normal" and not a big deal to fix, but if they are "high priority" shouldn't we be doing something to remove them? Also, if I do want to remove the pages, how would I go about doing so? Is it enough to go into Webmaster tools and list it as a link no to crawl anymore or do we need to do work from the website development side as well? Here are a couple of examples that came back..these are articles that were previously posted but we decided to close out: http://loyalty360.org/loyalty-management/september-2011/let-me-guessyour-loyalty-program-isnt-working http://loyalty360.org/resources/article/mark-johnson-speaks-at-motivation-show Thanks!
Intermediate & Advanced SEO | | carlystemmer0 -
'Nofollow' footer links from another site, are they 'bad' links?
Hi everyone,
Intermediate & Advanced SEO | | romanbond
one of my sites has about 1000 'nofollow' links from the footer of another of my sites. Are these in any way hurtful? Any help appreciated..0 -
Refocusing a site's conent
Here's a question I was asked recently, and I can really see going either way, but want to double check my preference. The site has been around for years and over that time expanded it's content to a variety of areas that are not really core to it's mission, income or themed content. These jettisonable other areas have a fair amount of built up authority but don't really contribute anything to the site's bottom line. The site is considering what to do with these off-theme pages and the two options seem to be: Leave them in place, but make them hard to find for users, thus preserving their authority as an inlink to other core pages. or... Just move on and 301 the pages to whatever is half-way relevant. The 301 the pages camp seems to believe that making the site's existing/remaining content focused on three or four narrower areas will have benefits for what Google sees the site as being about. So, instead of being about 12 different things that aren't too related to each other, the site will be about 3 or 4 things that are kinda related to eachother. Personally, I'm not eager to let go of old pages because they do produce some traffic and have some authority value to help the core pages via in-context and navigation links. On the other hand, maybe focusing more would have benefits search benefits. What do think? Best... Darcy
Intermediate & Advanced SEO | | 945010 -
Does 'jump to' navigation work with a hidden div?
Will jump to navigation work when using a hidden div? Basically, we use a navigation system such that when a user clicks on a title, it expands to show the rest of the article, each title has an anchor associated with it, but no where else on the page / site do we link to those anchors. In order to make jump to navigation work, we are considering adding a hidden div with links to the anchors. Does anyone have experience doing this? Did it work?
Intermediate & Advanced SEO | | nicole.healthline0 -
Microdata / Schema.org and HTTPS
I have a quick question regarding Microdata / Schema.org files that are not hosted on secure connections. I receive a receive a security error from my e-commerce site because the code references the schema over HTTP instead of HTTPS.<div< span="">itemscope itemtype="http://schema.org/Product"></div<>This is not the first time I have run into this issue. We also use MRSS schema for an RSS feed from yahoo and the same thing happens.<div< span="">xmlns:media="http://search.yahoo.com/mrss"></div<>The problem mainly lies in the fact that these schemas are not hosted over HTTPS. If you add HTTPS to the beginning of both you will get a security error.Just wondering if anyone else has dealt with this or similar issue and what the "best practices" are around this?Is it ok to obtain the schema directly and then host it on our server, over our secure connection?Thanks!
Intermediate & Advanced SEO | | AnthonyMangia0