How should be a perfect SEO Title, Description, H1 and H2?
-
Hello friends,
i have a very good question.
In a website of coupon codes, how should be a perfect Title, Description, H1 and H2?
For example: If our main keyword is "Promo codes Amazon" but we we want to get good results with "Coupon codes Amazon", "Discounts Amazon" and "Coupons Amazon", how should be a perfect SEO?
In some sites, people we use some tactics like month or year in title and descriptions or number of coupons and offers.
Thanks so much.
-
Love the mouse analogy - perfect. This is a great answer and a great example of how to answer. Agree with the substance as well. Find the morsels you're able to get quickly, feed off those & grow.
-
Egol has detailed a very good answer. It depends on your site strength and site attributes before you can make a firm decision.
ie if a weak site I would not start off with Discount as the first word in your title - The title has high SEO impact so I would chase keywords that are of high relevance. The title generally can only be 512 pixels before it truncates, back to 487 pixels. If a very weak site I would include a location in the title to get ranked for something, take a beach head and expand from there.
So use a serp optimizer tool and review your Title, before finalizing
So you could use as the title
Promo Codes Amazon | Coupon Codes | Name of website
Then depending on which is your landing page you may be able to make the SEO URL relevant. ie www.website.com/promotional-codes-amazon
The description has no SEO value that I am aware so this should be your CTA for a click. So that is where you have fun and can be aggressive is the tick ✓ Free Shipping ✓ Cash on Delivery ✓ 15 days Return - Jabong is using this to devastating effect at present.
Your H1 is important for SEO and again it depends on your site but it could simple be "Promotional Coupon Codes Los Angeles". H2 again should compliment your strategy so google sees all ducks lined up and has a clear picture of what your website does.
Not sure if answered your question, but hope that helps, as Egol indicates the strategy depends somewhat on the strength of your site.
For the actual perfect clickable optimized ad - we actually run scientific experiments in the form of surveys on them for clients. No other way we know it can be done. Finally use the pipe | splitting phrases in your headline as that makes generally for a more clickable ad that hyphens etc. plus uses less pixels.
-
Hi there
It really comes down to doing proper research based on what your users are searching for and making sure your content and on-site SEO are a reflection of those searches and finding variations of those queries/keywords.
It will take a bit of manual labor and research, but again, it will pay dividends in the long run.
Hope this helps a bit! Good luck!
-
Thanks so much for your answer.
-
It is really hard to give advice like this because "Perfect SEO Titles" and descriptions and headers depend upon what website you are going to publish them on.
If you have a big, strong, kickass website you can put very little effort into this and beat everybody around. Just slap up "Discount Coupon Codes for Amazon" and you will beat everybody for all permutations of the keywords. You will rake in almost everything.
Now if you have a new, weak, tiny site then you will have to be like a mouse in the elephant cage at the circus. He has to target one tiny little morsel of food on the floor, wait until none of the elephants are looking, dash out, grab it, run back to his hiding place, and pray that he doesn't get stepped on the entire time.
So, your title tags have to be customized to the strength of your site compared to your competitors and the query that you are targeting. Coupons is a very competitive niche so you will have to be very smart.
If you have a new, weak, tiny site, your goal should be to find queries that are used but that noone else is targeting. You gotta be a really smart and fast mouse. For that reason, researching what people might query and finding those that are unguarded is everything. And, generic advice has no value.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Video titles and descriptions
Hi everyone, I have a question about embedding videos on a website: if you optimize the title and description for the video in Youtube, will these be taken into account for the ranking of the page where the video is embedded? Or will only the Youtube link for the video show in SERP's, instead of the page itself? I've read in a post of Phil Nottingham that it's usually not a good idea to embed a Youtube video on your own site, but use Wistia instead, exactly to avoid cannibalisation of your own rankings. Is this correct? Thanks!
Intermediate & Advanced SEO | | Mat_C0 -
Job Board SEO
Hello community, Should I be using canonical tags on every job posted on my job board and also every job category page? I currently use no canonicals on my job board but I still rank well organically.
Intermediate & Advanced SEO | | SO_UK1 -
How much is the importance of grammar and formation of sentence in Meta Title and Description in SEO
We are having, say around 100 products, cakes to be specific, with different flavors, available in more than 100000 areas of 200 plus cities. Now to make it SEO friendly, we have an algorithm which creates a unique page for each cake name, with area name, and few keywords, so that if customer is searching for cake delivery in any specific area of specific city, the user will easily find the right page. Now the thing is - when creating such unique pages for different combinations of cake, city and areas, it is also creating some content. So we wanted to know how much is the importance given to Grammatically correct statement compared to incorrect statement in ranking a page. for example: there is 1Kg Chocolate Cake, available in Satellite Area of Ahmedabad city, which one of the following Page title will have higher ranking? Case A: Send 1Kg chocolate cake to satellite area ahmedabad online Case B: Online 1kg Chocolate Cake delivery in Satellite Ahmedabad In Case A: the statement contains all keywords, but there are some grammatical mistakes in formation of statement as well as Capital Characters are not used for Satellite (Area name) and Ahmedabad (City name) In Case B: the statement is grammatical proper, as well as capital characters are used for Area name and City name. Does all search engine also have their algorithm designed to analyze the grammatical structure of page title or it just scans the keywords? Thanks in advance. Team Midnightcake
Intermediate & Advanced SEO | | midnightcake1 -
Looking for Adult SEO company
Hi guys and girls, I am looking for a company that is willing to work with us to improve our SEO. Our website is www.reallovesexdolls.com and we keep on going all the way UP to fall rock bottom hard again (like waves in the ocean). It's really weird, we never invested much in link building and such. We are so busy with other things that it would be nice to outsource this task. You can contact us by phone, or by email. Thanks!
Intermediate & Advanced SEO | | MartinePeters0 -
Top SEO Influencers 2015
Hello! I'm doing a little bit of research into key SEO players and thought I would get some opinions from the Moz community. Who's your go-to SEO guru? Who's up-and-coming in the world of SEO? Who are your favourite SEO influencers on Twitter? Cheers, Lewis
Intermediate & Advanced SEO | | PeaSoupDigital0 -
International SEO Question
_The company I work for has a website www.example.com that ranks very well in English speaking countries - US, UK, CA. For legal reasons, we now need to create www.example.co.uk to be accessible and rank in google.co.uk. Obviously we want this change to be as smooth as possible with little effect on rankings in the UK. We have two options that we're talking through at the moment - Use the hreflang tag on both the .com and the .co.uk to tell Google which site to rank in each country. My worry with this is that we might lose our rankings in the UK as it will be a brand new site with little to no links pointing to it. 301 redirect to the .co.uk based on UK IP addresses. I'm skeptical about this. As a 301 passes most of the link juice, I'm not sure how Google would treat this type of thing - would the .com lose ranking? So my questions are - would we lose ranking in the UK if we use option 1? Would option 2 work? What would you do? Any help is appreciated._
Intermediate & Advanced SEO | | awestwood0 -
Is this Negative SEO?
Hello Everyone, I have just spent the past 9 months designing, engineering, and manufacturing our first product. We just opened our web store and started selling product. http://miveu.com. I have spent zero time doing any kind of SEO. We haven't even put up a sitemap yet or any redirects. I'm just now starting to take a look at things. As soon as I start digging, I find that it appears that someone is at least attempting to do some kind of negative SEO against us. It seems to have started about a month ago. Check this out. https://www.google.com/search?q=miveu&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-beta#q=miveu&hl=en&client=firefox-beta&hs=bo2&tbo=1&rls=org.mozilla:en-US:official&prmd=imvns&source=lnt&tbs=qdr:d&sa=X&psj=1&ei=AGgBUJfJNK650QHW8YW-Bw&ved=0CE0QpwUoAg&bav=on.2,or.r_gc.r_pw.r_qf.,cf.osb&fp=335379d2f3ac2208&biw=993&bih=637 At first I was thinking this isn't so good, but it seems they are just trying to build crap content about our keywords and make it relevant to us. After taking a closer look, I'm thinking maybe this isn't all bad. They have targeted all of our exiting YouTube videos and created new videos that use all of our keywords, titles, people, etc in an effort to make our existing videos irrelevant. They have have also done the same thing with articles that were written about us, awards we have won as well as started negative campaigns about us and people who have said good things about us. Here are my thoughts. While the content is really crappy, it seems like they are actually building keyword relevance to us and our products. They have all the right keywords, the content is just crappy. "There is no such thing as bad press". I don't know if anyone has ever said this before, but I'm going to refer to their effort as "White-Hate SEO" because it doesn't appear to be a real dark effort. Am I missing something here, am I way off base? My bigger worry is that their campaign may include some much darker efforts that I just haven't found yet. I'm pretty sure I know who is responsible for this. They have made it clear that they really do hate us. Frankly, I'm not interested in retaliation, I just want to get my own house in order with some good old-school whit-hat SEO. I'm really curious to hear your thoughts on this. Thanks!
Intermediate & Advanced SEO | | dmac
David0 -
Joomla Plugins for SEO
Any input on which Joomla plugins could help us to facilitate the SEO on a client's site? Wordpress has some simple all-in-ones but we're not as familiar with Joomla and it doesn't look like that's the case. Thanks!
Intermediate & Advanced SEO | | MackenzieFogelson0