UK Requiring "Opt-In" for Cookies. Suggestions on Compliance?
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The UK is now requiring that websites, targeting UK visitors and/or hosted in the UK, to provide an "opt-in" option for cookie tracking. While I don't target UK audiences, I do foresee this potentially being an issue for US business. Anyone have any suggestions as to how web publishers, in the UK, will easily implement this change will not impacting their targeted advertising revenue?
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I realize the full impact is not expected to occur until May of 2012....just trying to start discussion among the community to see how we plan to tackle this from a compliance and SEO standpoint.
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