Is moving text out of the main body field a bad idea for SEO?
-
Hi,
I manage this WordPress website http://www.the-fireplace-company.co.uk
I've been looking for ways to improve the product template and have come up with the following http://www.the-fireplace-company.co.uk/product/the-alhambra-fireplace/ - you can see how this compares to the old template http://www.the-fireplace-company.co.uk/product/the-burlington-fireplace/
Basically I've moved the description copy for the product from the main body to an alternative field and disabled the reviews tab below the product images to give a more compact feel and better use of the space available in my humble opinion!
The client approves too. However I was just about the change all the other products to match this one - but suddenly thought is is wise to move all text out of the main body just to improve the look? I wondered what impact this might have on search.
Any pointers would be welcomed.
One course of action might be to find a new theme that's just a little more accommodating! Or to develop this theme further to ensure the main body copy is displayed where I want it to be?
Regards to the Moz community - thanks for reading.
Nathan
-
Thanks for clearing that up and for your swift response!
Regards,
Nathan
-
Hi Nathan
The content is still on the page and readable by search engines. Therefore, your move is totally fine from an SEO standpoint.
Sorry I wasn't clear in my answer!
Hope this helps! Good luck!
-
Thanks very much for your thoughts Patrick.
I completely agree, I feel sure the new template is better for UX and will hopefully improve conversions. It seems crazy that the main body copy should appear on this theme below the fold, not to the right of the product images.
I think my concern is still that having absolutely no copy in the main body area of the WordPress dashboard could potentially be bad for SEO. I have had to move the text to a field called 'Product Short Description' for it to appear to the right http://www.the-fireplace-company.co.uk/product/the-alhambra-fireplace/.
If anyone can confirm this one way or the other I'd be very grateful.
Regards,
Nathan
-
Hi there
From the SEO perspective, I like the new way - especially since there was chatter that Google would discount content that's tabbed or expandable. Now, I have heard (and seen) people with this type of content not seeing any issues or fluctuations with rankings at all, so, it's really upto you on that front - just track your performance. It's just something to consider.
Now, more importantly, from a user standpoint, this is much better because I get the description ABOVE the fold and in an area of the page that historically provides a description. I would be interested to hear if your moving content had any effect on conversion rates - I would image it would.
Next time, I would look into A/B testing any changes on your site to see if you are making the right move. While my gut tells me that your moving the content to it's new position will greatly benefit you from a conversion rate perspective, other changes may call for testing and research.
Hope this helps! Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Homepage SEO optimization
Hello, I’m almost ready to lunch my new website https://thetravelhoop.com , I just need to create the content of the product page and put all the images. I would like to know what you think in terms of SEO of the home page (is the content that I want to rank the most). My doubt is that since it is a landing page, there is not a lot of text but mostly <h>. It’s not a styling decision of course (I know is bad practice) but mostly because they are supposed to be title/headings.</h> Do you think I’m doing something wrong, or do you have any suggestions? Thank you, Daniele
On-Page Optimization | | danielecelsa0 -
Maximum page size for better seo results?
Does really page size affect the results in search engines? And, what is the maximum in this case?
On-Page Optimization | | Eslam-yosef0 -
URL Path. What is better for SEO
Hello Moz people, Is it better for SEO to have a URL path like this: flowersite.com/anniversary_flowers/dozen_roses OR flowersite.com/dozen_roses Is it better to have the full trail of pages in the URL?
On-Page Optimization | | CKerr0 -
Yoast SEO sitemap link 404 problem
I have recently moved my wordpress blog from a subdomain into a directory e.g. www.mysite.com/blog/ and installed yeast SEO however when I go to the site map as directed in the pluign panel www.mysite.com/blog/sitemap_index.xml its not there are I get a 404 error? Any help much appreciated.
On-Page Optimization | | SamCUK0 -
Paying someone for SEO help?
Moz has been very helpful but since my site was hit by Google Panda and I am getting very little organic traffic, I am thinking about having someone who really knows SEO take a look and give me some help. However, I have no idea how to find someone reputable. Any advice for hiring someone for SEO help (on a budget?)
On-Page Optimization | | 2bloggers0 -
Moving content from one site to another
I have a couple established, content rich sites with some content that I would like to move over to a new site. My question is what steps I need to take to ensure that neither my older sites nor newer sites are penalized for duplicate content. The purpose for moving the content is to add some depth to the new site for users, as well as possibly optimize it all for SEO. There is a fair amount of content involved, about 50 posts and pages per site, so I'd like to know if the potential problem with duplicate content might be serious enough that I should think twice. What do you recommend?
On-Page Optimization | | LeeAbrahamson0 -
SEO strategy recommendations?
Hi My website http://www.harrisbassett.co.uk is now ranking on the 1st page of Bing and Google for phrases such as Chartered Accountant Swansea and Tax Planners Swansea But the phrase 'accountants swansea' is still performing poorly - as it is near the bottom of the second page? Would I be better placing more accountant swansea phrases on the homepage of the site or would this have an adverse effect on the current 'Chartered Accountants Swansea' ranking as would this be classed as keyword cannabilisation? So would it be better to further optimise http://www.harrisbassett.co.uk/accounting.htm and include the phrases Accountants Swansea and Auditors Swansea or would this act against the homepage? Sorry for the questions I am just looking for the best route forward to further boost the ranking on additional terms as the majority of the 1st page listings seem to weak?
On-Page Optimization | | idv0 -
Seo'ing Sub domains for images
We are currently adding some performance improvement to our websites, to improve user experience. One of the things we are looking at is splitting of images over several sub-domains, to increase the number of images that can be downloaded at the same. We have seen that using key phrases within image names has an improvement in rankings. So, the question is should we create sub-domains as key-phrase.example.co.uk or as i1.example.co.uk? K
On-Page Optimization | | soltec0