SameAs Markup for Google Knowledge Graph
-
I am trying to get my content in the Google Knowledge graph. Everything I've read thus far about Knowledge Graph tells us how to get in for branded terms (e.g. company name or your own name). But I am looking for ways to have my content be indexed and shown in Google graph.
For example, if you search for "mayonnaise for hair" you will see Knowledge graph show us a snippet from an article on RealSimple.com. **How do you get your content to show here? **
I've been reading a lot about SameAs markup, but it seems to only help for branded terms, so companies can have a knowledge box for their brand. But does it help for non-branded keywords?
I appreciate any advice. Thanks.
-
Thank you, Everett! I didn't know that Answers box and Knowledge Graph are two different things. I'll take a look at the blog post you linked to.
-
Hello Texture Media Inc,
It's tough to keep up on what the various parts of different SERPs are these days. They're constantly expanding and changing. The only person I know who can keep up is Dr. Pete, and that's just barely.
I think what you're wanting to do is get content in the Answers Box, as opposed to the Knowledge Graph. This should answer your questions: http://cognitiveseo.com/blog/6121/total-serp-domination-using-the-new-google-answer-box-technique/
SameAs should be used for connecting various pages about the entity, including social but also Wikipedia pages and other official "About" pages. It's a good idea to use this tag, but isn't going to help with what you're trying to do, specifically.
-
Thank you for your response, Martijn. I was thinking the same thing. Everything I've read thus far about SameAs speaks to connecting bios and social profiles.
-
SameAs markup probably won't be enough as for now it's really meant to be used for identifying social network accounts for a specific Web site. What I would also look into is marking up your actual content via Schema.org because Google probably will need the data for it's knowledge graph in some structured way at least.
-
Thank you, Patrick!
-
Hi there
I think it can help indirectly. Especially as Google associates your brand and website to particular topics (if you are optimizing properly and writing great content). If you are killing it from a topic association level, I can see having "SameAs" markup possibly benefiting your brand on a non-branded level as those topics are associated with your site and Google (and other search engines) notice those SameAs connections to your other platforms or areas, and possibly return your site or other channels in non-branded search.
That's my take. Excited to see what everyone else says - great question! Good luck!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Multiple Markups on The Same Page - Best Solution?
Hi there! I have a website that is build in react javascript, and I'm trying to use markup on my pages. They are mostly articles about general topics with common questions (about the topic), and for most articles I would like to use two markups: article markup + FAQ Markup ( for the questions in the article) article markup + how-to markup Can I do this or will Google get confused? Since I have two @type at the same time, for example @type": "FAQPage" and "@type": "Article". How should I think? I'm using https://schema.dev/ right now. Thanks!
Intermediate & Advanced SEO | | Leowa0 -
Schema markup or* format ?
Hello, To present this information on my website Country: France Region: Alsace Price: 1000 USD Should I present that in or format ? what is best for google to understand. Thank you
Intermediate & Advanced SEO | | seoanalytics0 -
Could i add my website in Google News
Hi , I am looking to add article news section of my website http://goo.gl/De5MKo in google news. We'll remove all content from this news section http://www.99acres.com/articles/real-estate-news and upload unique news, might be possible we use graph/chart and images from some other news site and other sources but the content will be unique and fresh. Any specific guidelines for URL structure for this news section? We are thinking about to create URL like xyz.com/news/ <title>. Is it okay and will not harm our site? Google News can consider my section as a news?</p></title>
Intermediate & Advanced SEO | | vivekrathore0 -
Google Webmaster Tools Parameters
We have several large ecommerce websites, and we've added some tracking parameters to GWT for google to ignore. All pages are correctly canonicaled. Google has been ignoring the parameters and the canonicals, and still ranks many parametered pages for us. Has anyone run into this?
Intermediate & Advanced SEO | | AMHC0 -
Multiple Google Webmaster Tools Configurations
Hello everyone, I just inherited a website and 2 different users created GWT accounts on the same site and have configured different settings. Do you know how Google behaves when this happens? Thanks
Intermediate & Advanced SEO | | Carla_Dawson0 -
Page position dropped on Google
Hey Guys, My web designer has recommended this forum to use, the reason being: my google position has been dropped from page 1 to page 10 in the last week. The site is weloveschoolsigns.co.uk, but our main business site is textstyles.co.uk the school signs are a product of text styles. I have been told off my SEO company, that because I have changed the school logo to the text styles logo, Google have penalised me for it, and dropped us from page 1 for numerous keywords, to page 10 or more. They have also said that duplicate content within the school site http://www.weloveschoolsigns.co.uk/school-signs-made-easy/ has also a contributed to the drop in positions. (this content is not on the textstyles site) Lastly they said, that having the same telephone number is a definate no no. They said that I have been penalised, because google see the above as trying to monopolise on the market. I don’t know if all this is true, as the SEO is way above my head, but they have quoted me £1250 to repair all the errors, when the site only cost £750. They have also mentioned that because of the above changes, the main text styles site will also be punished. Any thoughts on this matter would be much appreciated as I don't know whether to pay them to crack on, or accept the new positions. Either way I'm very confused. Thanks Thomas
Intermediate & Advanced SEO | | TextStylesUK0 -
Google Listings
How can i make my pages appear in google results such as menu, diner, hours, contact us etc.. when some searches for my keyword or domain take a look at this screen shot Thanks UbqY4kwA UbqY4kwA
Intermediate & Advanced SEO | | vlad_mezoz0 -
My brand is not ranking on Android Google SERPs
In the new blog post here, she links to mobilemoxie, a site which allows you to do searches on various different smartphones. I tried a search for my brand, "ixl.com" on an iPhone 4 and a Android phone, the Motorola Droid X. On the iPhone, our brand appears in #1 like normal, but on the Android phone, our result doesn't appear on the first page. Any ideas as to why this would be the case? We're currently developing a mobile version of our site but we don't have one yet. Could that be the issue?
Intermediate & Advanced SEO | | john4math0