Anyone know how to outrank a stock ticker symbol?
-
My client's name (an acronym) happens to be the stock ticker symbol for another (completely unrelated) company. When you google my client, the first result is always a stock quote for the other company. This other company is not even large or very successful, as far as I can tell – the stock isn't on one of the major exchanges (it trades "over the counter") and is currently selling for $0.02 a share.
Does anyone have any advice on how to outrank a stock quote? Thanks in advance...
-
Hi Matt,
In circumstances like this, it is generally down to the fact that your clients company doesn't carry the trust and authority to outrank the ticker. If someone searches for the acronym, I am assuming that most want to find the stock info, rather than your client. Of course, this is something you need to change.
This can only come from building that trust. Google made a change a while back that gave more bias to brands - this is where you want to be.
There is a wonderful article here on Search Engine Land that I suggest you spend some time going through as it will take you through many steps that you would need to take. The same with the article here on MOZ.
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Has Anyone Encountered This Old Meta Tag and Know It's Past Function?
name="url" content="http://www.mysite.com/"> I've never personally seen it used until I saw a site using it this past weekend...I cannot find any old documentation on the purpose if this tag either.Any insights or direction would truly appreciated!Many thanks, T 😎
Intermediate & Advanced SEO | | talexanderyano0 -
Did not get Good reply on my previous query. Can anyone help me?
I did not get satisfactory answer on my previous question here - https://mza.seotoolninja.com/community/q/please-provide-solution-for-my-website-duplicate-content-problem Please help me.
Intermediate & Advanced SEO | | Alexa.Hill0 -
Does anyone know how dynamic/personalized website content affects SEO?
A client using Marketo has inquired about personalizing their website content to be personalized based on a persona. To be clear, I'm talking about key website pages, maybe even the Home page, not PPC/campaign specific landing pages. For example, areas of on the site would change to display content differently to a CEO vs a sales person. I'm new to marketing automation and don't exactly know how this piece works. Hoping someone here has experience or can provide pros/cons guidance. How would search engines work with this type of page? Here's Marketo's site explaining what it does: https://docs.marketo.com/display/public/DOCS/Web+Personalization+-+RTP
Intermediate & Advanced SEO | | Flock.Media0 -
Our web site lost ranking on google a couple of years ago. We have done lots of work on it but still can not improve our search ranking. Can anyone give us some advise
A couple of years ago the ranking on our site dropped over night. I believe someone working here at the time purchased links about that time. We have been doing lots of work on the site since then to improve it. We can not get our rankings back up on google searches. Can anyone give us some advise about what to do or where to go for some help that we can trust.
Intermediate & Advanced SEO | | CostumeD0 -
Has anyone else noticed a big change in SERPS in the past week or two
We've had a massive change in our position, we were pretty stable on certain keywords for quite some time, however in the past week we were bouncing around and then thrown completely off with some of our keywords dropping to page 4 and some to page 2. I've noticed a lot of changes on the google uk serps, and not sure if it is just a penguin refresh or if its a new one that hasn't been announced. anyone else notice?
Intermediate & Advanced SEO | | bassbuds1 -
How do i know if my domain has given penalty by Google and why?
I have problems with my website to google search results. Some of the important keywords frequently and sharply rankings vary a lot lately. For example; 07-14-2012 Term1 Position #12 07-20-2012 Term1 Position #38 07-24-2012 Term1 Position #10 07-26-2012 Term1 Position #40 I wonder what is the cause of this incident? Is there any Penalties? If there is then how do i know this?
Intermediate & Advanced SEO | | ersaky0 -
Does anyone know a link builiding software that works
Would like to start a link buildling campaign but do not know where to start. Can anyone suggest a good software to help us start a white hat link building campaign and content building help as well?
Intermediate & Advanced SEO | | TBKO0 -
Has Anyone Used Boostability?
Looking into Boostabilty as an option for doing SEO for our clients, will still keep SEOmoz and will still be doing SEO for our own company. Has anyone used it or heard things about it? I am very skeptical when it comes to outsourcing SEO and when it comes to any kind of automated SEO but thought I'd ask if anyone had thoughts on it. Thanks, Holly
Intermediate & Advanced SEO | | hwade0