Can you, somehow, use dynamic number insertion on a click to call button (image)
-
Hello Moz! I have been beating my head against the wall for a few hours, and I am starting to get a headache. My question is simple: I am doing some work for a local salon, and we started a PPC campaign recently. It's very important that I get accurate ROI metrics from both our PPC efforts and Yelp advertising program, and the best way to do this is by using custom phone numbers and dynamic number insertion w/ CallRail to track phone calls being made to the salon. I can then cross reference the numbers used to call with the salon POS software to see what they spent, how many appts. they booked, etc. A VERY large portion, the majority in fact, of traffic comes from mobile, and in the past I had a big, fat, beautiful CTA click-to-call button that showed the salon phone number. However, I have found that with dynamic number insertion, and my near non-existent programming skills, it is impossible to have the number dynamically insert into an href image. Sooooo...any ideas on how to do this, or is it just not possible????
-
Beautiful, thank you!
-
It's really a design exercise. You just put your dynamic span tags in the HTML positioned on top of the image.
There's a number of resources - this is one: http://www.the-art-of-web.com/css/textoverimage/
Good luck!
-
any links/articles you know of that could tell me how... I have scoured around and cant seem to find any?
-
It can be done, but I would recommend the HTML overlay the graphic. Then users have the ability to click-and-dial direct in mobile.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can I have multiple GeoShape Schema for one page on one domain?
Hi Mozers, I'm working on some Schema for a client of mine, but whilst doing the research on GeoShapes with my developer, we came across a potential issue with this particular mark-up. My client is B2C business, operating in numerous places across the UK. I want to use the Circle property from GeoShape to draw out multiple circles across the UK, but am I able to do this? From looking at some other websites, most seem to just have one GeoShape. Can I have multiple on the same page and same domain? Thanks! Virginia
Local Website Optimization | | Virginia-Girtz0 -
How to use canonical tags/hreflang for a company in multiple English-speaking countries?
My company is a global company with locations in AU, UK, and USA. Each has their own website. For example, we have https://www.catskill.us (for the USA), a https://www.catskill.com.au (for the AU), and https://www.catskill.co.uk (for the UK). I have used both canonical tags and hreflang tags for our USA website to distinguish any duplicate content from our AU and UK websites. I am wondering if I used the canonical tags and hreflang tags appropriatley in the below example for our USA website. Is it the best way to avoid link value loss? | |
Local Website Optimization | | joseph.defranco
| | |
| | |
| | |0 -
Call Tracking Best Practises for General SEO
Hey folks, So I'm aware of the importance of consistent citations, and the mayhem call tracking numbers have been known to cause in regards to that in that past. So just wanted some up to date clarification on these two things: Local SEO isn't strictly speaking a big deal for us as we supply a software and as such are technically global. I'm presuming consistent citations are still worth aiming for though, and will help increase general authority as well? Let me know if I'm totally wrong about that! What's the best practise set up for call tracking, given that your main NAP number you'd obviously want hardcoded somewhere, alongside showing your dynamic numbers to relevant visitors. Apologies for any ignorance, as always any help and advice is muchos appreciato.
Local Website Optimization | | Zoope1 -
I have a client in Australia that is going to set up a website that is in Chinese to service their Asian customer base (Indonesia, Singapore, HK, China). What domain should they use?
They're website is hosted on a .com.au domain. Should they host their Chinese language pages under their current domain (.com.au) using a subdirectory (i.e. /asia) or should they use another separate domain that they own that is a regular .com? Or does it really not matter?
Local Website Optimization | | 100yards1 -
Google can't discern the identity of my site
I have a website, http://NewYorkJazzEvents.com, that promotes jazz bands that are available for brides looking to hire a jazz band to perform at their wedding, or event planners looking to hire a jazz band to perform for a corporate event, etc. This identity, that my site is an Entertainment Agency, is made clear by all of the content on my site, as well as all of the content on its associated sites (such as its linked Facebook, YouTube, and Google Business pages, and many local citations). Yet, contrary to all of this data, the mere presence of the word "events" in my URL and business name has led Google to believe that my site is a Live Jazz Guide, i.e., a site that lists public performances of jazz groups in New York City. The problem, then, is that Google displays the site when people search for local events listings, and not when they search for jazz bands to contract for private events. For example, do a search for "jazz bands new york" and up pops the listings for sites catering to searchers looking to hire bands for private events, like Gigmasters, Gigsalad, right at the top of the list, followed by lots of individual bands. My site is buried (in my results, anyway), on the middle of page 2. (My paid Adwords ad, on the other hand, shows up at the top of paid ads.): https://www.dropbox.com/s/sv4we4gvnb6wkyb/Screenshot%202016-04-11%2019.22.40.png?dl=0 Now do a search for "new york jazz events." Boom! I'm #1 in the natural results, and, unlike in the search for "new york jazz band," my Google plus page and map (or is it the "knowledge graph"?) display right at the top of the right column: https://www.dropbox.com/s/nob24x1b8u1g4or/Screenshot%202016-04-11%2019.18.49.png?dl=0. (Pretty useless to people searching for live jazz listings in New York, though.) (This, by the way, is an additional related frustration: why does Google display all of its local information (its map, links to my Google reviews, etc.) next to my site listing when people are searching for events, but but hides this valuable information next to my site listing when people are search for jazz bands (when my site comes up on page 2)?) For a further confirmation of Google's confusion, see this data from Google that indicates the top search queries that it is using to display my site are centered around searches for local live jazz listings: Google Search Console > Search Traffic > Search Analytics > Queries: https://www.dropbox.com/s/t8blxv6a077iuw6/Screenshot%202016-03-07%2012.28.38.png?dl=0 See also see this data from Google that indicates that it see "events" (which it understands as local live jazz listings) rather than "new york jazz bands" as the essential keyword describing the identity of the site: Google Search Console > Google Index > Content Keywords: https://www.dropbox.com/s/6nk6skfgx9zjzgc/Screenshot%202016-03-07%2012.46.04.png?dl=0 It's been this way for several years. I thought Google was supposed to be smart, but it's pretty dumb in this case (all the other search engines, including Bing, are quite a bit more intelligent). All this trouble, essentially from a word within a URL? Does anyone have an idea of the cause of this issue, and any potential cures? What can I do to clear up Google's confusion?
Local Website Optimization | | ChuckBraman0 -
Should I use pipe in title tags for local seo?
Hi, I've created a bunch of landing pages for local areas, reading, windsor, slough etc for the title tag I have for Windsor Emergency Electrician Windsor - BrandName should I be using a pipe in the tag to further help search engines learn/identify the location? Emergency Electrician | Windsor - BrandName Thank you Kev
Local Website Optimization | | otex1 -
Should I use keywords in all my URLs?
I couldn't find anything online that really covers my exact question. If I wanted to change my home page URL, (currently along the lines of "http://example.com/home") would it be a good idea to change it to "http://example.com/dallas-auto-repair"? Then on the "services page" I might change the URL to "http://example.com/dallas-auto-services". Pages like the contact page would probably remain simply "example.com/contact" Theoretically by putting my main keywords right there in the URL, I would imagine that I could get moved up in the SERPs. Am I wrong? So if this is a bad idea, please let me know why. If this is a good idea, do you have any articles or references that cover this, or even personal experience?
Local Website Optimization | | Marshall_Motors0 -
How slow can a website be, but still be ok for visitors and seo?
Hello to all, my site http://www.allspecialtybuildings.com is a barn construction site. Our visitors are usually local. I am worried about page speed. I have been using Google Page Insight, and Gtmetrix. Although I cannot figure out browser leveraging, I have a 79 / 93 google score and for gtmetrix 98/87 score. Load times vary between 2.13 secs to 2.54 secs What is acceptable? I want to make sure I get Google love for a decent page speed, but for me these times are great. Bad times are like 7 seconds and higher. I have thought about a CDN, yet I have read horror stories too. I have ZERO idea of how to use a CDN, or if I need it. I just want a fast site that is both user and Google speed friendly. So my question is, what is a slow speed for a website? Is under 3 seconds considered ok? or bad for seo? But any advice is greatly appreciated.
Local Website Optimization | | asbchris0