Localising our business to the correct country
-
Hi
I work for children's furniture business called Tidy Books. We are based in the UK. We have UK site www.tidy-books.co.uk. We also have a US site www.tidy-books.com which is registered in the US.
We have fully dedicated and translated French, German and Italian site (www.tidy-books.fr, www.tidy-books.de, www.tidy-books.it) . These all fall under our UK registered address. What I would like, is to have a French, German and Italian business address for these website. We just need an address only. This would mainly be used to for Google business listing and other business listings sites to help rank are sites correctly in their country domains. T
Do you know of or recommend any companies that can do this?
Is there any implications I need to be aware of, such as tax?
Thanks
-
Hi Geraldine
A client of ours used http://www.regus.fr/ to set up an address in Paris for this purpose and later opened a real office - and a real French company - when sales increased. Regus have offices worldwide see http://www.regus.fr/country-selector.aspx so I imagine that they can help for all countries.
I'll add to Gianluca's comments that Google won't be "fooled" by this address into recognising you as a French company. Google checks this through access to company registration databases rather than its own My Business listings.
But there are plenty of other advantages in having a My Business listing and Paris would be a good base in France for your site (audience reach). For an e-commerce site, potential clients will be reassured by a local telephone number too.
Looking at the French site, I noticed that the HREFLANG is incorrectly implemented. This is more important than the postal address. I strongly suggest you correct that
- Neil
-
Hi Gianluca thanks for getting back to me.
I see your point there's not fooling Google!
-
Hi Geraldine,
unfortunately, even though it is possible to obtain something like local P.O. Boxes and phone numbers, the issue is that Google deprecates their use for MyBusiness (Local Search). In other words, Google wants real offices with real phone numbers et al.
So, I see it hard for you to use Local Search in Google for earning more visibility if you do not have a real office in those countries.
However, you can still consider to buy local phone numbers, which then redirect to your UK customer care/commercial office and show them in your .de, .it and .fr websites, so users can call to those numbers. That would be users friendly and may improve the contacts conversions (something that you'd need to track with analytics).
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do I want backlinks from companies my site has a business relationship with
I automatically think yes... but nofollow links will be safer - that would be my choice as I always err on the side of caution... If I reached out to the entire network with quality content, as I would through a PR campaign, I am wondering whether the pre-existing business relationship would mean the link wouldn't be seen as truly independent by Google. Your thoughts would be welcome, Luke
Intermediate & Advanced SEO | | McTaggart0 -
Is this correct?
I noticed Moz using the following for its homepage Is this best practice though? The reason I ask is that, I use and I've been reading this page by Google http://googlewebmastercentral.blogspot.co.uk/2013/04/5-common-mistakes-with-relcanonical.html 5 common mistakes with rel=canonical Mistake 2: Absolute URLs mistakenly written as relative URLs
Intermediate & Advanced SEO | | Bio-RadAbsThe tag, like many HTML tags, accepts both relative and absolute URLs. Relative URLs include a path “relative” to the current page. For example, “images/cupcake.png” means “from the current directory go to the “images” subdirectory, then to cupcake.png.” Absolute URLs specify the full path—including the scheme like http://. Specifying (a relative URL since there’s no “http://”) implies that the desired canonical URL is http://example.com/example.com/cupcake.html even though that is almost certainly not what was intended. In these cases, our algorithms may ignore the specified rel=canonical. Ultimately this means that whatever you had hoped to accomplish with this rel=canonical will not come to fruition.
0 -
Hreflang doubt use correctly
Hello,I have a question, I want to know which option is best for implementing a multi languages. We have a client whose website will have English and Spanish languages, both languages have the same content but English we focus on the US and UK, and Spanish only for the country Spain, the question arises what is the correct nomenclature we use or would it be the best value.**Option 1:****Option 2:**Or any of the two options is correct What would be the correct ?. Another question, if a German user is in Spain, and do a search on (Google Spain), what will be the best option that should be implemented, / is-de / or single / de /, which one will position before ( provided that the statement I is correct). A greeting and thanks.
Intermediate & Advanced SEO | | omar-moscat0 -
How long does internationlisation take to be indexed correctly
Hi guys I have had a UK site that has been indexed in Google for some time. Recently we started targeting Ireland and so I created a folder to do this (domain.com/ireland/) As well as adding an /irland/ folder I created a hreflang sitemap and in Webmaster Tools I specified that .com/ireland/ targets Ireland and .com targets UK. However this was all two weeks ago and Im still not seeing the Irish pages start ranking in Google.ie and was hoping one of you guys would be able to help me out? How long should it take for these pages to start appearing in the relevant country specific search engine? Deepcrawl states that the Hreflang is correct as well so Im just a bit worried that Ive missed something glaringly obvious! Thanks
Intermediate & Advanced SEO | | AndrewAkesson0 -
Incorrect cached page indexing in Google while correct page indexes intermittently
Hi, we are a South African insurance company. We have a page http://www.miway.co.za/midrivestyle which has a 301 redirect to http://www.miway.co.za/car-insurance. Problem is that the former page is ranking in the index rather than the latter. The latter page does index occasionally in the same position, but rarely. This is primarily for search phrases like "car insurance" and "car insurance quotes". The ranking was knocked down the index with Penquin 2.0. It was not ranking at all but we have managed to recover to 12/13. This abnormally has only been occurring since the recovery. The correct page does index for other search terms like "insurance for car". Your help would be appreciated, thanks!
Intermediate & Advanced SEO | | miway0 -
Best practices for a local business move
My client is a chiropractic office that will be moving to the next town over in about 3 months. What are people's best practices on how to best accomplish this SEO-wise so as to not lose too much in terms of rankings, current organic traffic and citation listings?
Intermediate & Advanced SEO | | easystreetint0 -
Can a competitor close your business on Google Places?
One of my listings says it has been closed and the business is not closed. On Google + / Google places there is a field that allows users to check that claims the business is closed. Can they actually close it? Your Google Places listing has been updated Dear Google Places user, Google has updated your listing data on our consumer properties such as Google and Google Maps to more accurately reflect the latest information we have about your business. We use many sources to determine the accuracy of our listing data and to provide the best possible experience for business owners and consumers who use Google and Google Maps to find local information. Based on our sources, the following listing has been marked as closed: Company info... If you disagree with the changes we have made, please visit your Place Page to edit your listing. Note that if you are an AdWords or Boost customer, your ads will be unaffected by this change and will continue to display the listing information you have provided in Google Places. To manage your online advertisements, please sign into Google Places or Google AdWords. For more information about updates to claimed listings, please visit:http://www.google.com/support/places/bin/answer.py?hl=en&answer=1318197 Sincerely,
Intermediate & Advanced SEO | | SEODinosaur
The Google Places Team |0 -
What is the best strategy to get a company located in one city, but does business in other cities, ranked locally in the other cities as well?
For example: this client is a custom clothier located in Phoenix, but would like to come up in the search engines for Scottsdale, Tucson, Prescott, Chicago, etc., because he travels to those cities and does business there with his custom clothing business. His website is www.artfultailoring.com Right now, he'll come up for custom suits phoenix, custom shirts phoenix az, etc. So how would I get him to come up in the search engines in more locations than just Phoenix?
Intermediate & Advanced SEO | | cgray010