Comparing Competitor On-Page Grades?
-
When I run an advanced SERP report or even the basic keyword difficultly report it gives me competitor On-page grades. I can look directly at their code, but I'm wondering if there is a way to easily see and export a .csv or excel file of the on-page ranking factors for the top 1-10 results comparing them to a page on my site? Seems like that would be really helpful and much quicker than looking at source code to understand what on-page factors are contributing to their success. Is there any way to do this in Moz or a free tool elsewhere you would suggest?
-
Hi Keith!
You can reach the standalone On-Page Grader from the top navigation menu. Screenshot attached.
-
Thanks that helps! Where did you find the link to that? I couldn't find it anywhere in moz analytics, only the other one that wouldn't allow me to enter other site's urls. Yeap I'm aware of the limited nature of on page factors.
-
Hi Keith
We have two on-page graders, one for campaign only URLs and one for any URL at moz.com/researchtools/on-page-grader
You can run a full report for any of your competitors, this will be the only way to obtain a breakdown of the factors, but may not be something you would necessarily focus on as they are only guidelines as you can just see the grades in full SERP reports to rule out keyword optimization as a ranking factor. This is if you are wondering why you see a page ranking higher than others with an F grade. There isn't a need to get a page report as it is likely ranking due to other factors.
Hope this helps!
-
Thanks for the reply. To be more clear I'm using the keyword difficulty tool and serp tool in moz which gives you the top 10 competing urls to your page for a given keyword. One part of that is the on page optimization.
Currently moz gives you and your competitor a rank for on page optimization. A-F. If you try to plugin the competitor url into moz on-page optimizer it does not allow you. What I think would be really helpful is if moz exported a .csv or excel of those 10 top competitors and how they did in each of the 20 categories or so of on page optimization. So you could easily see areas that your competitors were strong in and your page was weak in. A more manual approach would be just to be able to see the rankings that a single competitor site got by plugging it into on page optimizer and then comparing it to your site. Currently I've been unable to get moz to do even that.
Now I can do it the old fashioned way of viewing source code and such but that's not why I subscribe to moz I was hoping they had a tool that did this. Open to suggestions.
P.S. I know on page is not the end all solution it's just one of many factors, just thought moz would have something for this since it already has the on page analysis tool for YOUR site pages.
-
With competitor keyword tracking in Moz you can see where your competitors are in the serps, which basically tells you their on page grade. (A rough guestimate at least.)
Also you will be able to look at graphical data for each competitor for that keyword.
-
Hi Keith,
I'm just curious, why would you like to fetch those element again & again? You have the list of your competitors (hope they aren't more than 4-5) and you can simply browse their product and pick a sample set of their pages, which are mapped to your pages for any given query. Now, do a on-page grade test for both the pages and you'll be able to compare them on each an every on-page element.
Assuming, each and every page on their (or yours for that matter) won't have absolutely unique template and hence, on-page grade report of any given page of one kind, would be more or less the same for other pages from that set.
Here's the task for you, pick he various types of pages you have for your site, take some sample instances (even one would be enough too, I guess) of each type. Now, pick the mapped landing pages on competitors sites and do the comparisons.
P.S Its an interesting requirement and I was thinking about building some interesting tool like this, thanks for your suggestion. I would love to work on this, if time permits
Cheers!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can building quality links on internal pages help us to improve DA?
Dear expert,
Moz Bar | | jhfdbeaob
I hope that you all are fine 🙂
Today, I am very confused about improving DA of my client website. For example: He has a domain www.abc.com
and he wants me to build a backlinks on different internal pages like
www.abc.com/service-1
www.abc.com/service-2
www.abc.com/service-3 If i build high quality links on internal pages (service pages) rather than building links on main domain (home page). Does the Domain Authority will increase
OR
I have to build links on Main page to boost the DA I am hoping a positive reply from your side Thanks1 -
German blog post with mutated vowel. Page optimization says keyword is not used.
Hey guys! I'm trying to optimize for a keyword that includes a mutated vowel (ä for example). In the URL I simply put it as ae (which most sites that I checked do). For whatever reason it says the keyword is not used on the site at all - which isn't true. Is this a known problem? Haven't found anything in the forums. Thanks for the help. Florian
Moz Bar | | floriannin0 -
Duplicate Page Content
The site crawl is registering duplicate page content for our storefront site, but the pages aren't the same. They're ascending pages within the same category (ex: Featured, Featured pg2, Featured pg3, and so on). What can be done to fix these errors or prevent them in the future?
Moz Bar | | MGuid550 -
Moz On-Page Grader doesn't pick up my Title, URL, Meta, H1, Body, IMG ALT's....does this mean Google won't?
Good morning, As my title says, 'Moz On-Page Grader doesn't pick up my Title, URL, Meta, H1, Body, IMG ALT's....does this mean Google won't?' My URL is www.refusedcarfinance.com and I'm currently targeting the Keyword 'bad credit car finance'. I am using Yoast SEO and have the keyword in my title, meta, content, h1's etc. Any advice would my much appreciated. Kindest regards, Joshua
Moz Bar | | RocketStats0 -
On-Page Grader "Sorry, but that URL is inaccessible."
We have a new client with a squarespace page. http://www.mountainhouseestate.com The Moz On-Page grader returns the error "Sorry, but that URL is inaccessible." for all pages. Possibly related, Google seems to hate their site. Even a search for "mountain house estate" returns lousy results. Bing/Yahoo has no problem with it.
Moz Bar | | Duke_Ferris1 -
Duplicate Page Titles detected, no relevant links shown
Moz is reporting duplicate page titles, but the relevant pages aren't being shown. The downloaded report doesn't show them either. Screencast: http://screencast.com/t/gkyRds6u
Moz Bar | | ElykInnovation0 -
Domain.com isn't recognized by on-page-grader, but domain.com/index.php is
I am running a website through On-page-grader, as www.domain.com and scores an "F" for a specific keyword. When it's ran as www.domain.com/index.php, it scores an "A" for that same keyword and has everything checked other than "keyword in the domain name". There are no other files such as index.htm, or index.html that would interfere and can't figure out why this page is not being recognized. I checked, the robots and .htaccess file, but do not see anything that would hinder. Could this be a server issue?
Moz Bar | | werkbot0 -
My product pages have no weight / links from root domains with the Moz tool bar
Hi, When I view my home page (http://www.arkwildlife.co.uk) with the Moz toolbar, I see a good PA and a good amount of links from root domains. As I go down the site, it seems to get worse. The category pages (http://www.arkwildlife.co.uk/Category/0/Straight_Foods.html) have a little but not much and then from this point onwards, it's nothing. The product page (http://www.arkwildlife.co.uk/Item/Straight_Foods~Sunflower_Seeds/SUNH/Premium_Sunflower_Hearts.html) is reporting to have no root domain links but I am not sure why. Interestingly, when I click through to a review page (http://www.arkwildlife.co.uk/StockReview/0/SUNH/0/Premium_Sunflower_Hearts.html) it does have some juice. Would anyone be able help on why this is happening and what I need to be looking at in order to resolve it please? EDIT: I've been looking at the hyperlinks and notice something odd. If I review the score with the first link below, it gives a score of 1, but the second gives a PA of 13 with one root domain linked. 1:http://www.arkwildlife.co.uk/Item/Straight_Foods~Sunflower_Seeds/SUNH/Premium_Sunflower_Hearts.html 2:http://www.arkwildlife.co.uk/Item/Straight_Foods%7ESunflower_Seeds/SUNH/Premium_Sunflower_Hearts.html Please note the "%7E" instead of the "~" in the URL. The browser appears to show the ~ character no matter what but the rank of the page changes. I don't understand what the Moz toolbar is doing with this. Note: This behaviour only happens in Mozilla Firefox, in chrome both the rankings are zero for each URL. Many Thanks.
Moz Bar | | nawgie0