Technical 301 question
-
Howdy all, this has been bugging me for a while and I wanted to know the communities ideas on this.
We have a .com website which has a little domain authority and is growing steadily. We are a UK business (but have a US office which we will be adapting too soon)
We are ranking better within google.com than we do on google.co.uk probably down to our TLD.
Is it a wise idea to 301 our .com to .co.uk for en-gb enquiries only? Is there any evidence that this will help improve our position? will all the link juice passed from 301s go to our .co.uk only if we are still applying the use of .com in the US?
Many thanks and hope this isn't too complicated!
Best wishes,
Chris -
I'm confused a little
If you are going to be using only one domain, you don't have to use hreflang whatsoever.
If you do decide to kepp both, then you don't have to use hreflag or rewrite rules either, just do backlinks to whatever domains you need and that's it.
-
Have you checked out that tool yet and answered the questions? I can help you with the technical implementation, but need to know what's best for your business first.
-
Hi Charles so keep .com and then leverage hreflang and rewrite rules to - /en-gb and /en-us maybe?
Chris
-
My suggestion stays the same - "either combine two domains in one, or use two and do double work on SEO and backlinks"
If you do decide to combine them, i'd use .com
-
thanks for your input both - so what would be your two cents into how to do this? - we have a .com and want to keep .com as the central point, UK is our prime business so far.
-
- I am not too interested in looking at the UX side for now
Bad-bad-bad-bad idea
- I feel the .com is not ranking as well on google.co.uk because google favours .co.uk offer .com.it will still be ONE website.
Ok, .com is not gonna be favourable to local google domains, because it's "international" as Kate said. And still, the juice is not gonna be redirected from a link, just if you 301 it for en-gb locale. As I was saying before, link is "tied" to whatever domain it's linking, unless it has hreflang.
So, my suggestion is still the same: either combine two domains in one, or use two and do double work on SEO and backlinks.
-
First, please don't ignore UX. That is a big part of how the search engines operate today.
As Charles said, an IP based 301 redirect is a very bad idea. Please, please don't do it. It will only hurt you. Google only crawls from the US, so they will never see the redirect. And as Charles said, US people traveling in the UK would not be able to get to the US site.
Also, like Charles, I am confused. You have 2 domains, but want one. I think that is what you mean. You have .co.uk and .com, but would prefer to have everything on .com. That's possible, in my testings, having a .co.uk is not a guarantee for ranking. It can help search engines understand your target market, but regional TLDs (ccTOLDs) are meant for businesses that only operate in that country, or have content/products/information that is specific to that region.
.com on the other hand is a generic TLD, it is not focused to one country.
If you want the .com to rank better in the UK, there are a few questions I need you to answer. In fact, go here: http://outspokenmedia.com/international-seo-strategy/ and let me know what result you get from those questions. Then I can help you with the technical setup.
-
Hi Charles, we want to ideally have one domain - the .com. To simplify My question is about using 301 to pass link juice to both the .co.uk and the .com, with google.co.uk ranking the .co.uk website and google.com ranking the .com website using 301 rewrite rules. I am not too interested in looking at the UX side for now, this is just purely based on search engine urls and how they get structured, and the reason we want to do this, is because I feel the .com is not ranking as well on google.co.uk because google favours .co.uk offer .com.
it will still be ONE website.
hope that is a little clearer.
-
Howdy, my friend.
This does sound a little complicated.
We have a .com website which has a little domain authority and is growing steadily. We are a UK business (but have a US office which we will be adapting too soon)
We are ranking better within google.com than we do on google.co.uk probably down to our TLD.
From first line it sounds like you have one domain (.com), second line tells me that you got two domains (.co.uk and .com). So, which is it? well, it wouldn't affect my answer, I guess, I'll cover both.
So, let's go step-by-step:
-
Is it a wise idea to 301 our .com to .co.uk for en-gb enquiries only? - No!Because i can be in any part of the world and i can set my browser locale header to whatever i want. Or it can happen automatically due to whatever circumstances. So, let's say I'm travelling from UK to US. My browser is set to en-gb locale, I do my search for your company in US, I get redirected to UK website, even though I want to fing US one - no good. Bad UX
-
Is there any evidence that this will help improve our position? will all the link juice passed from 301s go to our .co.uk only if we are still applying the use of .com in the US? - I combine these two into one answer. Link juice can be passed if crawlers can differentiate locale on a given URL. Here is how they can do it:
https://support.google.com/webmasters/answer/6144055?hl=en
So, let's say there is a website with link to yours. It's one link. You can't set two "hreflang"s, or "rel"s, or write it in two languages at the same time on the same URL. So, basically you can tell bots to consider that link as a "juice-passer" to only one domain.
Now, is there a good reason for you guys to have two different domains? If it has similar information, style etc., you can combine them into one (use subdomains or subfolders - Matt Cutts video) and pretty much cut efforts in half with double the return
If there is a good reason for you guys to have completely different domains, I would concentrate for building/working/structuring .uk website for UK and .com website for US. It means that you'll have to do two backlink profiles building, two different technical and "another one" (forgot the word
) SEOs and so on.Hope this helps.
-
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Pages that did NOT 301 redirect to the new site
Hi, Is there a tool out there that can tell me what pages did NOT 301 redirect to the new sites? I need something rather than going into google.com and typing in site:oldsite.com to see if it's still indexed and if it's not 301 redirecting.. I'm not sure if screaming frog can do that. Thanks.
Intermediate & Advanced SEO | | ggpaul5620 -
To subdomain or to subfolder, that is the question.
Hi All, So I have a client that has two restaurants that they are wanting two sites for. Right now they have one site for their two locations that ranks pretty well for some bigger keywords for their style of food. With them wanting two sites, i'm struggling on whether we should just build them all within one site and just use separate folders on that site restaurant.com/location1 & restaurant.com/location2 with a landing page sending you to each, or if we should split it into subdomains. The content will be roughly the same, the menus are identical, i think each branch is just owned by a different family member so they want their own site. I keep leaning towards building it all into one site but i'm not sure. Any ideas?
Intermediate & Advanced SEO | | insitemoz10 -
Several 301 Redirects to Same Page
Hi, I have 3 Pages we won't use anymore in our website. Let's call them url A, url B and url C. To keep their SEO strength on our domain, I've though about redirecting all of them to url D. For what I understand, when 301 redirecting, about 85-90% of the link SEO juice is passed. Then, if I redirect 3 URLs to the same page... does url D receive all the link SEO juices for URLs added up? (approximately)
Intermediate & Advanced SEO | | viatrading1
e.g. future url D juice = 100% current url D juice + 85% url A juice + 85% url B juice + 85% url C juice Is this the best practice, or is there a better way? Cheers,0 -
Quick Rel Canonical Link Juice Question
Let's say I have two duplicate pages, A and B. However, A has 5 external links and B has 3 _different _external links. If I add the rel canonical tag to B, so that A is the "master page" do I also lose whatever link juice was going to B from the 3 external links?
Intermediate & Advanced SEO | | KempRugeLawGroup0 -
Permalink question
For 5 years I have used the permalink custom structure: /%postname% without the end backslash. I didn't think the difference was that big of a deal, yet last month I was curious of what benefits would happen if I made the change. To my surprise my rankings took a slight dive, but recovered stronger than before. As the URL itself doesn't require a redirect the posts and pages loaded the same with or wothout the "/" But now in Open Site Explorer, all my URL's have no page Authority. All the links i built were pointing to links without the backslash: example.com/post-name Questions: Did Google figure out the change, hence the dip in rankings and strong return? Will keeping /%postname%/ even though many links are pointing to a non backslash URL comeback to haunt me? Is there anything I can do to help lead Google to better see the changes I've made? thx
Intermediate & Advanced SEO | | MikePatch0 -
301 or 302 Redirects to Mobile Site
When it's detected that a mobile device is accessing the site it has the ability to redirect from www.example.com to m.example.com. Does it make more sense to employ a 301 or 302 redirect here? Google says a 301 but does not explain why (although usually I stick to "when in doubt, 301") . It seems like a 302 would prevent passing link juice to the mobile site and having mobile-optimized results also showing up in Google's index. What is the preference here?
Intermediate & Advanced SEO | | SEOTGT0 -
Interesting site migration question.
Hi all. I'm looking for some thoughts on a migrations option we have. At the moment we have two E-Com sites ranking well for some of the same terms. An older site, and a nice new site. The older site is ranking very well for category and product terms, the new one is slowly coming up. Ideally we would like to have one site, the nice new one, and get rid of the old one. If I 301 the old site url's to the new sites will that bring the new site url's into the same position as the old ones? I'm just not sure how this effects sites that are already ranking well. Any ideas are welcomed but I'm really looking for a definitive answer. It's a big decision after all.
Intermediate & Advanced SEO | | PASSLtd0 -
Filter after 301 and linked with high PR
Hi, I'd like to ask you what should I do in my situation. I've shorted my URLs from something like this: domain.com/module/action/type/id/keyword to this: domain.com/keyword After 301 SERP refreshed and position stayed the same (yea, lucky me :). After 2 days I got some hight PR links (4 and 5). After 8 days my new URL disapprear to one keyword. Now this take 6 days... I've removed these links and still no results. So the question is - what should I do? Remove new url and replace it with old one, get new links?
Intermediate & Advanced SEO | | sui0