Schema - LocalBusiness markup for national companies
-
If we are marking up schema for a company that does services nationally, but has one physical location, should we use LocalBusiness for the organization type? It's an advertising company that is based in North Carolina, but services companies nationally.
Thanks as always friends!
-
I've had that same dilemma a couple of times. I did not find a better solution that using Corporation including the one physical location as hasPOS or simply as location.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Help with Schema & what's considered "Spammy structured markup"
Hello all! I was wondering if someone with a good understanding of schema markup could please answer my question about the correct use so I can correct a penalty I just received. My website is using the following schema markup for our reviews and today I received this message in my search console. UGH... Manual Actions This site may not perform as well in Google results because it appears to be in violation of Google's Webmaster Guidelines. Site-wide matches Some manual actions apply to entire site <colgroup><col class="JX0GPIC-d-h"><col class="JX0GPIC-d-x"><col class="JX0GPIC-d-a"></colgroup>
Intermediate & Advanced SEO | | reversedotmortgage
| | Reason | Affects |
| | Spammy structured markup Markup on some pages on this site appears to use techniques such as marking up content that is invisible to users, marking up irrelevant or misleading content, and/or other manipulative behavior that violates Google's Rich Snippet Quality guidelines. Learn more. | I have used the webmasters rich snippets tool but everything checks out. The only thing I could think of is my schema tag for "product." rather than using a company like tag? (https://schema.org/Corporation). We are a mortgage company so we sell a product it's called a mortgage so I assumed product would be appropriate. Could that even be the issue? I checked another site that uses a similar markup and they don't seem to have any problems in SERPS. http://www.fha.com/fha_reverse shows stars and they call their reviews "store" OR could it be that I added my reviews in my footer so that each of my pages would have a chance at displaying my stars? All our reviews are independently verified and we just would like to showcase them. I greatly appreciate the feedback and had no intentions of abusing the markup. From my site: All Reverse Mortgage 4.9 out of 5 301 Verified Customer Reviews from eKomi | |
| | [https://www.ekomi-us.com/review-reverse.mortgage.html](<a class=)" rel="nofollow" title="eKomi verified customer reviews" target="_BLANK" style="text-decoration:none; font-size:1.1em;"> |
| | ![](<a class=)imgs/rating-bar5.png" /> |
| | |
| | All Reverse Mortgage |
| | |
| | |
| | 4.9 out of 5 |
| | 301 Verified Customer Reviews from eKomi |
| | |
| | |
| | |
| | |1 -
Should HTML be included in the structured data (schema) markup for the main body content?
Lately we have been applying structured data to the main content body of our client's websites. Our lead developer had a good question about HTML however. In JSON-LD, what is the proper way to embed content from a data field that has html markup (i.e. p, ul, li, br, tags) into mainContentOfPage. Should the HTML be stripped our or escaped somehow? I know that apply schema to the main body content is helpful for the Googlebot. However should we keep the HTML? Any recommendations or best practices would be appreciated. Thanks!
Intermediate & Advanced SEO | | RosemaryB0 -
Schema for Product Categories
We have an E commerce site and we have started to implement Schema's. I've looked around quite a bit but could not find any schema's for product categories. Would there be any schema's to add besides an image, description, & occasional PDF?
Intermediate & Advanced SEO | | Mike.Bean0 -
We are looking for an SEO Company to hire to assist in upgrading a site to Wordpress
Does anyone have a good recommendation or better yet personal experience with one?
Intermediate & Advanced SEO | | JCMotors20 -
Company name in title tags for lesser known brands - yes or no?
Hi Mozzers I read an interesting post over on Authority Labs this morning about title tag length and how Google changes the way they are displayed. The author Brian advises that, "if you want your title tag to remain unchanged, it's worth making sure that you're staying within the 50-59 character window and that your titles fit with the content of the page". This got me thinking... Given the limited amount of title tag characters that are now shown in the SERPs, I find it difficult to include a primary keyword, secondary keyword and the company name. So, if you're a lesser known brand is it worth sacrificing your company name in the title tags of deeper pages for a secondary keyword to help with rankings, or even a special offer to grab a users eye in the SERPs? What are people's views on this? Thanks Anthony
Intermediate & Advanced SEO | | Tone_Agency0 -
What has a better chance of ranking alongside my main site for my company name, a subdomain or new domain?
Hi Moz, Do search engines really treat subdomains as separate domains in this regard? Or are we more likely to get more real estate on the first page with a new domain? Our goal is to have our main site and this new subdomain or domain ranking in positions 1 and 2 for our company name. This is going to be a careers site/portal. Thanks for reading!
Intermediate & Advanced SEO | | DA20130 -
Schema Tag and RDF Microdata for Breadcrumbs
Can someone assist to analyse is the Schema tag and RDF Microdata is correct - http://www.mycarhelpline.com/index.php?option=com_newcar&view=product&Itemid=2&id=106&vid=361 - http://www.mycarhelpline.com/index.php?option=com_newcar&view=product&Itemid=2&id=22&vid=6 Reason - am asking is there are many sites reported on that the rich snippet though shows but in actual the RDFMicrodata does not show in on search engines many thanks
Intermediate & Advanced SEO | | Modi0 -
SEO and marketing for a company that doesn't want to promote their primary website
Hi All! One of my new clients is in a semi-grey-hat industry, and is in perpetual danger of having their real websites (of which they have several), blocked by the Chinese firewall (which is where their target market is). So their idea is to use neutral sites to write information (Squidoo, article site, maybe a stand-alone WP site with a few pages) and promote those pages. The idea being that China is less likely to block those sites, and then the link to the actual website from those pages could always be changed if China blocks the website listed. I'm a little dubious as to how feasible this is - how do you promote a Squidoo page? Or an article on an article site for semi-competitive keywords? Besides on-page SEO (which may not be enough), is there anything you can really do post-Penguin? If anyone has any ideas as to the above - or as to how else to effectively market sites when you can't market the site and brand directly, I'd be very happy to hear. Thanks!
Intermediate & Advanced SEO | | debi_zyx0