Schema - LocalBusiness markup for national companies
-
If we are marking up schema for a company that does services nationally, but has one physical location, should we use LocalBusiness for the organization type? It's an advertising company that is based in North Carolina, but services companies nationally.
Thanks as always friends!
-
I've had that same dilemma a couple of times. I did not find a better solution that using Corporation including the one physical location as hasPOS or simply as location.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Could I set a Cruise as an Event in Schema mark up?
Hi there, We are now in the process of implementing a JSON-LD mark-up solution and are building cruises as an event. Will this work and can we get away with this without penalty? Previously they have been marking their cruises as events using the data highlighter and this has displayed correctly in the SERP. The ideal schema would be Trip but this is not supported by Google Rich Results yet, hopefully they will support this in the future. Another alternative would be product but this does not display rich-results as we would like. Event has the best result in terms of how the information is displayed. For example someone might search "Cruises to Spain" and the landing page would display the next 3 cruises that go to Spain, with dates & prices. The event location would be the cruise terminal, the offer would be the starting price and the start & end date would be the cruise duration, these are fixed dates. I am interested to hear the communities opinion and experience with this problem.
Intermediate & Advanced SEO | | NoWayAsh1 -
Schema.org for Hotels
Good morning, I have a question about how to use Schema.org on a hotel website. Since a website will have many pages, do I add the microdata for the hotel's address, contact info, ratings, reviews, etc on every page as that information is in the footer of each page or do I just add to the homepage once? Thanks in advance
Intermediate & Advanced SEO | | mulch0 -
How to work with schema.org together with Wordpress
Hi schema.org seems to be quite simple when working with a plain HTML website. You just look up the code you need on schame.org and implement it in the HTML file as required. But when using Wordpress things become more complicated. I have to use plugins for schemata and then I can only use the schemata that exist in those plugins which are very limited. How do you deal with this issue? Cheers Marc
Intermediate & Advanced SEO | | RWW1 -
Acceptable use of availability attribute 'preorder' value in rich snippets schema markup and Google Shopping feed?
Hello all, Could someone please advise on acceptable use of the availability attribute 'preorder' value in rich snippets schema markup for our websites and the Google Shopping feed? Currently all of our products are either 'in stock' or 'out of stock', also mentioned was 'available for order' but I found that in the 2014 Google Shopping update, this value will be merged with 'in stock' here 'We are simplifying the ‘availability’ attribute by merging ‘in stock’ with ‘available for order’ and removing ‘available for order’. The products which we would like to mark as 'preorder' have been in stock and then sold out, however we have a due date for when they will come back into stock, so therefore the customer can preorder the product on our website i.e. pay in advance to secure their purchase and then they are provided with a due date for the products. Is this the correct use of the 'preorder' value, or does the product literally have to never have been released before? The guidance we have is: 'You are taking orders for this product, but it’s not yet been released.' Is this set in stone? Many thanks in advance and kind regards.
Intermediate & Advanced SEO | | jeffwhitfield0 -
Don't affiliate programs have an unfair impact on a company's ability to compete with bigger businesses?
So many coupon sites and other websites these days will only link to your website if you have a relationship with Commission Junction or one of the other large affiliate networks. It seems to me that links on these sites are really unfair as they allow businesses with deep pockets to acquire links unequitably. To me it seems like these are "paid links", as the average website cannot afford the cost of running an affiliate program. Even worse, the only reason why these businesses are earning a link is because they have an affiliate program; that to me should violate some sort of Google rule about types and values of links. The existence of an affiliate program as the only reason for earning a link is preposterous. It's just as bad as paid link directories that have no editorial standards. I realize the affiliate links are wrapped in CJ's code, so that mush diminish the value of the link, but there is still tons of good value in having the brand linked to from these high authority sites.
Intermediate & Advanced SEO | | williamelward0 -
Google Places for Business for a national company?
A national business has one HQ. it's possible for customers to visit. Could there be any disadvantages to listing a national company on Google Places for Business? I'd see it as an advantage as they'll have a greater presence for local searches. From what I understand it won't affect the organic rankings of the company as that's a separate algorithm. There are already some discussions about this in the Q&A, but nothing I can see that's recent and concrete.
Intermediate & Advanced SEO | | Alex-Harford0 -
Ranking for our member's company names without giving them all away!
Hi, We have a directory of 25,000 odd companies who use our site. We have a strong PR site and want to rank a page for each company name. Some initial testing on one or two company names brings us to #2 after the company's own web site in the format: "Company Name Reviews and Feedback" - so it works well. We want to do this for all 25,000 of our members, however we do not wish to make it easy for our competitors to scrape through our member database!! e.g. using: www.ourdomain.com/randomstring/company-name-(profile).php unfortunately with the above performing a search on google for site:domain.com/()/()(profile).php would bring up all records. Are there any tried and tested ways of achieving what we're after here? Many Thanks.
Intermediate & Advanced SEO | | sssrpm0