Advice about subpages/submenus
-
I am working on some pages on my site (www.crmi-online.com) and am curious as to the pros/cons of subpages/submenus. The challenge I face is that I feel like I am creating too many pages that are nearly the same which may result in way too many submenus/subpages.
Is it better to make a main page heading and hyperlink to related service page vs creating a subpage for it? (OR) Have the main page heading and multiple subpages even if the copy is very close to other pages.
This is the area I am having trouble with:
Services >
Office Automation>Workflow>Electronic Document Management>AP Processing>HR Onboarding
Thanks, I hope this makes sense.
-
I would be more concerned about the user journey than anything! If I were a user on your site and it took me 6 clicks to get to a web page I originally wanted I would get bored of the site and its content very quickly.
And if you think that the content on the pages is similar chances are so will Google and it will penalise you for having duplicate content.
I would keep it simple, make it easy for customer to find what they want. Having lots of content on one page is good if its written correctly and you'll see better SEO benefits from a good website structure that users can navigate around with ease.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Proper Use and Interpretation of new Query/Page report
When I'm in WMT/Search Console - I start a process of looking at all of the data initially unfiltered Then I select a query. Let's say its a top query for starters and I filter my results by that top query (exactly) With the filter on, I flip over to Pages and I get about a dozen results. When I look at this list, I get the normal variety of output: impressions, clicks, CTR, avg. position One thing that seems a bit odd to me is that most of the average positions for each of the URLs displayed is about the same. Say they range from 1.0 to 1.3. Does this mean that Google is displaying the dozen or so URLs to different people and generally in the 1st or 2nd position. Does this mean that my dozen or so pages are all competing with each other for the same query? On one hand, if all of my dozen pages displayed most of the time in the SERP all at the same time, I would see this as a good thing in that I would be 'owning' the SERP for my particular query. On the other hand, I'm concerned that the keyword I'm trying to optimize a particular page for is being partially distributed to less optimized pages. The main target page is shown the most (good) and it has about a 15x better CTR (also good). But all together, the other 11 pages are taking in around 40% of impressions and get a far lower CTR (bad). Am I interpreting this data correctly? Is WMT showing me what pages a particular query sends traffic to? Is there any way to extract the keywords that a particular page receives? When I reset my query and then start by selecting a specific page (exact match) and then select queries - is this showing my the search queries that drove traffic to that page? Is there a 'best practices' process to try to target a keyword to a specific page so that it gets more than the 60% of impressions I'm seeing now? Obviously I don't want to do a canonical because each keyword goes to many different pages and each page receives a different mix of keywords. I would think there would be a different technique when your page has an average position off of page 1.
On-Page Optimization | | ExploreConsulting0 -
Advice for grouping short content briefs?
We have an engineering website (chemengonline.com) that publishes regularly, including content from our print magazine. In the magazine we have a section called "Chementators" where we highlight new innovations in chemical engineering. These are typically briefs and are often unique from one another. Last year we would group these briefs on a page like this http://www.chemengonline.com/november-chementator-briefs-5/. We recently relaunched our website and in the process decided to break the briefs apart into their own articles like this http://www.chemengonline.com/metal-free-atrp/. Considering the short length of the briefs but technical nature of the content, would you advise keeping them separate or going back to the old way of grouping them together on the same page? And if we group them, could you offer some advice on page title... Ex. "Chementators for February 2015" vs "Chementators - Graphene, Clean Power, Large Scale CCS, Nanoparticles, etc"
On-Page Optimization | | accessintel0 -
Please give me advice on how to get this page back into search engines
Hi. Before we had our site www.in2town.co.uk upgraded, we had this section on the first page of google and even though it does not badly with other search engines, with google we are not in the top fifty. the page is http://www.in2town.co.uk/gastric-band-hypnotherapy i would be so grateful for advice on how to get this section back into google i am also concerned that i have a category called gastric band hypnotherapy, what i mean is, http://www.in2town.co.uk/gastric-band-hypnotherapy/crash-diets-can-damage-your-health-says-gastric-band-hypnosis-expert as you can see from above, we have the category name which is gastric band hypnotherapy and then the article name, just wondering if this is damaging us. any help to sort our ranking issue our would be amazing
On-Page Optimization | | ClaireH-1848860 -
One or two keywords/pages
Hi, I have a question about good keyword practice. I have a page: http://www.holdnyt.dk/skader-karantaener/fodbold/england-premier-league It lists all injuries ("skader" in danish) and suspensions ("karantaener" in danish) for the english premier league in football/soccer. On the page one can choose to show only injuries OR suspensions, which have their own URLs: http://www.holdnyt.dk/skader-karantaener/fodbold/england-premier-league/skader http://www.holdnyt.dk/skader-karantaener/fodbold/england-premier-league/karantaener My question is - what is best. To optimize the first URL (the more general one) to fit both of the following keywords:
On-Page Optimization | | rasmusbang
"skader premier league" and "karantaener premier league" OR should i focus on optimizing the two latter URLs, the more specfiic to target the two keywords. Regards, Rasmus0 -
Blog.mysite.com or mysite.com/blog?
Hi, I'm just curious what the majority think of what's the best way to start a blog on your website for SEO benefits. Is it better to have it under a sub domain or a directory? Or does it even matter?
On-Page Optimization | | truckguy770 -
Which SEOmoz tool for Optimization Advice?
Which SEOmoz tool can analyse our home page and offer optimization advice and compare with competitors?
On-Page Optimization | | lbohen0 -
301 redirects / clean urls (2)
hello again! 1st i want to thank robert, istvan and everyone else for the great answers to my last question. i guess i should have been a bit more specific with the questionas i am still a bit unclear about a couple of things. i forgot to mention that we actually moved the site several months back and redirected all the "category" pages, but, i wasnt aware that the "product" pages were never redirecte! so my next questions are: at this point is it even worth redirecting those old product pages? if so, should we use the IP address as shown below or the domain as shown below ...i am guessing at the IP address. http://72.3.181.97/catalog/CanineCushionDogCouchBeds.aspx
On-Page Optimization | | k9byron
http://www.k9electronics.com/catalog/CanineCushionDogCouchBeds.aspx also, our old site was never deleted from the server. our ranking / sales dropped off by about 50% when the new site went live so im guessing this can be directly contributed to the products not being redirected / duplicate content from the 2 sites? im also guessing i need to find a new developer ..can i get a vote on that? 😉 <colgroup><col width="856"></colgroup>
| http://72.3.181.97/catalog/CanineCushionDogCouchBeds.aspx |0 -
301 redirects / clean urls
hello everyone, we moved our site to a new platform that has url rewrite feature. we are building out a spreadsheet of the old aspx urls and the corresponding page on the new site. my dev tells me that its not important to redirect the old page to the new "clean url" page which sounds a bit odd to me ..example below. okay. so he says its the same difference to 301 redirect this url: http://72.3.181.97/catalog/DesignerDogBeds.aspx to this urls: https://www.k9electronics.com/product.php?productid=3474 instead of this clean url: http://www.k9electronics.com/designer-dog-beds/ can anyone give me any feedback on this? thanks!
On-Page Optimization | | k9byron0