Can indirect linking be valuable?
-
I have a client who is using a SEO company (Hubshout, delete name if necessary) to boost traffic to their website.
They are doing this by publishing articles and submitting them to article directories, then they use their own sites/blogs (which are valueless, PR and MozRank of zero) to point to these articles and they say that this helps boost there rankings.
How? They are not linking to the clients websites, creating artificial links from their own websites to article directories instead of the clients website. Are they trying to boost the value of the article or trying to boost their own websites? How does this help out the client?
It is similar to three way linking but is not.
-
Just average articles with a link pointing back. The blogs/websites pointing to these article have very low rank though.
-
The theory is that the "link juice" would flow like this:
Private Blogs -> Article -> website
It can be very effective to do this if the links are valuable - some people choose to do it for safety purposes, they believe that their website will not get put into Google's "sandbox" this way, in case too many links were made and various other reasons. For example, rather than create 1,000 links to the URL, make an article and then point 1,000 links to that article which would flow some of the power to the site.
Not all of the power will be passed through to the main website, but depending on the linking methodologies some people have very good success doing this. There are really many variables here, but if done correctly I would say yes indirect links can be very beneficial.
Those blogs do not sound very worthwhile - if the person is adding content and building links to the blogs, they would be much more beneficial. Google has updated their algorithm's and they are beginning to really weed out these low quality sites. At the end of the day, all you can come to is well educated speculation on the matter. If the website is very valuable it may be valuable to build the links indirectly while focusing on very high quality links only to the main website. If the site already has many links and is a decent age, the person may consider building a greater number of links to the actual URL.
-
Where exactly is the value established in this system?
Specifically, where is the links or mentions to your client? Do these articles contain text links in them?
Are these articles extremely high quality? Or just "average" internet 500 word articles.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
links
Hi, in our Google Search Console account, all of our links, built up over a long time have disappeared. they just vanished. it was for a Cardiff demolition company, we work for. any idea why links would just vanish?
Link Building | | sarahwalsh0 -
Spam links - what would you do?
Hello, A few months back our website was hacked which we noticed quickly and got fixed. However, there still is a lot of dodgy backlinks, linking to the spam pages. They come up in Webmaster Tools, Moz and SEM rush. According to the Moz Spam tool, a few of them have been given 7 flags which Moz suggests gives a 30% chance of being penalised by Google. The website has great rankings (position 1-3 in most targeted keywords) so I am scared of doing something that will harm the rankings, however I also aware that Google may do an update which could take these spam links into account. I have no experience of using the disavow tool but from reading up about it, it should only be used as a last resort. So my question is - what would you do?
Link Building | | N2Digital0 -
Which is more valuable?
When building links, what would you say is more valuable in boosting your google rankings when you, for example, are currently on pages 2 and 3 for keywords, have a DA of 18, and have a few relevant links from niche directories etc...? 1 irrelevant linking root domain with a DA of 80 **or **8 relevant linking root domains with a DA of 10 each. There is no right answer (I think :-)), but I would like to see how different people view relevancy, and quantity vs. quality. Also, would you answer differently for a site that is well established (DA= 30-40) with a number of both relevant, irrelevant, high DA, and low DA linking domains. Discuss please 🙂
Link Building | | AHC_SEO1 -
Should I ask sites that link to me to update links that redirect?
I have found some links to my site that go through a single 301 redirect to get to my site. Should I contact these websites to ask them to update the link, or is that not worth the time?
Link Building | | RCF0 -
How Can a website with Far lower links and authority outrank me?
I Have a competitor clearly using incorrect methods to rank, How can they be coming in ahead of me? Pages are are all keyword stuffed, site is only 1 year old. It looks like their main source is Press Releases for backlinks. How long does it usually take google weed these people out? Thx!
Link Building | | TP_Marketing0 -
Advetorial links
How do you scientifically value advertorial links. I have a site who is willing to buy advertorial in large online sites which will contain links. (I would prefer they invested in content on their own site). The DA on these sites is universally extremely strong. the PA of the examples I've seen is pretty low. The site has strong DA matching it's main competition and is performing pretty well in terms of ranking. Question: how do you value this kind of link in terms of the amount of £ the publications want to charge. Anybody have a formula or a logical process which would provide solid advice rather than don't infringe Google's T&C's which I've already mentioned to them. Any thoughts appreciated.
Link Building | | Shivvyt0 -
Back Link: Is LinkedIn keywords in profile good Link building strategy?
I distribute industrial products B2B with e commerce. I have a personal profile on LinkedIn. I listed the products I sell and I could have all my partners and associates list my web site on their profiles. Do search engines review LinkedIn personal profiles or company profiles and is it a good marketing strategy to have my web site, keywords, and my two largest selling products on LinkedIn?
Link Building | | Wales0
