Google showing in snippets last individual rating instead of aggregate rating
-
the product pages of my ecommerce site contain schema markup.
according to rich snippet tool from google all looks fine and properly formatted
however in the SERP google shows the last rating in the snippet instead of the aggregate rating.any idea how to show the aggregate ratings?
URL: https://www.humidordiscount.co.uk/adorini-triest-deluxe-rosewood-humidor
below extract of schema code as recognized by the rich snippet tool:
-
Product
-
name:adorini Triest Deluxe Rosewood Humidor
-
image:https://www.humidordiscount.co.uk/952-large_atch/adorini-triest-deluxe-rosewood-humidor.jpg
-
description:High-quality multiple .....
-
brand [Organization]:
-
name:Adorini
-
offers [Offer]:
-
price:141
-
priceCurrency:GBP
-
availability:http://schema.org/InStock
-
aggregateRating [AggregateRating]:
-
worstRating:1
-
ratingValue:4.5
-
bestRating:5
-
ratingCount:460
-
review [Review]:
-
description:It 's my first ....
-
reviewRating [Rating]:
-
ratingValue:4
-
worstRating:1
-
bestRating:5
-
author [Thing]:
-
name:Alessandro M
-
review [Review]:
-
description:excellent ...
-
reviewRating [Rating]:
-
ratingValue:5
-
worstRating:1
-
bestRating:5
-
-
Everett, thanks a lot.
Finally there was an update of the module we used for generating the code that resolved the problem. Cant say what they changed. -
iCourse,
That's unfortunate. I tested the humidor product page in Google's Structured Data Testing Tool and the product schema does include the aggregate rating markup.
Google doesn't always show rich snippets just because you have the right code. Other factors come into play, including the relative trust they have in the website as a whole, and the page specifically. However, you had them for the review markup before so I would advise adding the review markup to the page, and putting the aggregate rating Schema markup in the HTML header area using JSON-LD, as described here:
https://builtvisible.com/micro-data-schema-org-guide-generating-rich-snippets/
It would look something like this:
There appears to be two errors in your video markup related to a missing video thumbnail and upload date, but that's a separate issue.
-
Odd, did your meta description always have the rating in it? or was this a new addition after you lost the rating microdata in the search results? If this is old, it might explain why the microdata is not displaying.
-
google updated the page.
Unfortunately it did not have the desired effect.
Rating snippets now disappeared completely.
Price and stock are still showing in the snippet. -
Thanks.
I have unmarked the individual reviews according to your suggestion and I am waiting now for google to update the page.
-
Hi Icourse,
The issue seems to be that because you offer the individual reviews in the schema, the crawler sees the most recent review in the Search Results. I would suggest removing the schema markup on the individual reviews but keep it on the aggregated rating content.
As an example if you look at http://www.microdatagenerator.com/aggregate-rating-schema-generator/ in Google schema testing tool it only has an aggregated review data and that is the only thing to show up in a search for the page, try a site search site:www.microdatagenerator.com/aggregate-rating-schema-generator/ in google.
Good luck and let me know if this results in what you were hoping for.
lcourse
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Show Unique User Goal Completions in Analytics Instead of Totals
Hello Everyone, Currently within Google Analytics, I have a mostly unfiltered view and several goals setup. One of my goals is tracking the download of an eBook (setup to track visits to the 'success' page of the download). At the moment (as I understand it), that tracks "TOTAL" goal completions. So, if the same user/person downloads the eBook twice, I will see 2 goal completions. What I'm trying to figure out is how to generate a report or view or something that tells me how many "unique" users have downloaded the eBook. Is this possible to do? And, can I do it using past data or do I have to setup a new filter that would only track unique users going forward? Thanks in advance.
Conversion Rate Optimization | | Elite-Rob0 -
B2B average conversion rates?
Hi guys, I've been struggling trying to find average conversion rates for qualified traffic (e.g. PPC) for lead generation/phone calls in the B2B services(non- SaaS) environment. I know that it varies depending on the industry, but having at least an idea would help us a lot. Any information you can provide would be very valuable. Thanks a lot.
Conversion Rate Optimization | | anagentile0 -
Google Experiments issues
Hey fellow Mozzers! We're in the middle of working on CRO for a client of ours and we were going to try out Google Experiments for the first time. Following the click path described on the Google help page should take me to an option that says 'Create Experiment', but this isn't coming up - do we need to create the various URLs before it will let us set up an experiment, or has the system changed now? I've found in the past Google has a habit of updating its interfaces but not the advice on using the affected tools, so wondering if I'm looking at old information? Secondly, does the Experiment show a user the same variation of the page throughout their journey? What I mean by that is: their site currently has a real mish-mash of page styles, and I think a large part of boosting their conversions is probably down to ensuring consistency across the site as it currently seems like you're bouncing around different sites. But will this issue be made worse by running Experiments - ie, will I enter the site on Variation A, click a link and be shown the next page in Variation B and so on? If so, are we better off running the experiment on one page at a time and using what we've learnt to impact the next page? Thank for any help you can give! Nick.
Conversion Rate Optimization | | themegroup1 -
Adwords shows clicks but no conversions in GA
Hi Folks, I was wondering if anyone has come across a similar situation, I have setup adwords campaigns and included these in my Google Tag Manager setup and deployed the GTM snippet to a clients site. In adwords I can see clicks (2,000+) however in Google Analytics I can see only a handful ot conversions. Is there anyway I can test/track a conversion to ensure that it is being processed and report correctly? Also within AdWords Conversion Tracking I have noticed that under the "Webpages" tab that pages other than the pages that should have the conversion code on them are listed. Have I setup my Adwords camapign or GTM tags incorrectly? Any and all feedback or insight would be greatly welcomed and appreciated.
Conversion Rate Optimization | | icanseeu
Regards,
Dave0 -
Top 5 Conversion Rate Tips for a "Beds Shop E-commerce"
Which are in your opinion the "Top 5 things to do" to increase the conversion rate in a beds e-commerce site? The conversion is "to sell a bed" 🙂 The website is http://www.idealetti.com Thank you in advance to everyone that share his experience or give some advice!
Conversion Rate Optimization | | YESdesign0 -
61.45% Shopping Cart Abandon Rate - How to troubleshoot?
Hello MozPeeps! I wanted to see if I could get some help on the best method for troubleshooting our abandoned shopping cart funnel. Maybe point me in the best areas to research, or what are the best tools to use, or an improved method for analyzing and interpreting the existing data for more clarity about what is happening. I have attached the screen shot that shows what's going on. This account is using a Magento shopping cart with a custom built checkout page that is trying to copy Overstock.com's checkout page. Here are my thoughts: 1. Use Clicktale to monitor the checkout pages in question to try and get a feel for what people are doing or why they are clicking off? 2. Use another tool (not sure which one) that allows us to monitor page load speeds for the checkout process to see if orders are being hung up by slow loading pages. 3. Or, maybe 62% is not an uncommon abandoned cart rate and therefore we should just focus on automating abandoned cart follow up emails for the customers. Thanks in advance for any help! funnel-goal-visualization.jpg
Conversion Rate Optimization | | JerDoggMckoy0 -
Low conversion rate, high ticket item... but not THAT high
Oh great mozzers, I fall at your feet... I feel like I'm going insane... My client, 35 Degrees (http://35DegreesSteaks.com) is quite the mystery. I handle SEO and paid search for them, and we're doing great in those areas... however, we're just not seeing the conversions once I deliver these folks to the site. The people are targeted, the keywords are sound, and from what I can see, the checkout process isn't a mess... but they are just not getting the sales. We're currently starting to test some price points with some newer, lower cost "intro packages", so we'll see if that's one of the pain points. I'm also in the process of convincing them to include a Verisign or some other logo in the checkout process. However, I was hoping the great minds here could take a quick look and see if I'm missing anything else. Thanks in advance! Jeff
Conversion Rate Optimization | | fangdigital0 -
Weeding out irrelevant analytical data to see truer conversion rates
Here is the scenario. We have many brick and mortar store locations as well as an ecommerce website. It's hard to get exact, but my estimates seem to be that approximately 1/3 of the visitors to our website are interested only in obtaining information about the brick and mortar store locations and not interested in ecommerce transactions. Of course this kills the conversion rate. We use google analytics and I'd like to somehow be able to quantify with more accuracy what the "real" conversion rate might be. Is there some method to weed out specific pages/traffic (like brick and mortar landing pages) from being taken into account when conv. rate is calculated? The number that matters for conv. rate of course is "visits" and not unique pageviews, so I'm not sure that really would do anything helpful. Any tips?
Conversion Rate Optimization | | dickslee230