Google Plus page - keep or delete?
-
Do you guys think that if we are not going to be able to maintain a Google Plus page, from a SEO standpoint is it better to keep or delete the page?
Also, do you guys think there's still SEO value to having a Google Plus page in general? Is it worth it?
Thanks!
MS
-
You need to keep it for local SEO. Although Google has decided this is a separate product now, its role will certainly change in the future. They have already made changes to the Google Plus app
-
If the listing has good customer reviews, I would not delete it.
-
There are brand pages aside from local pages.
It really depends on how this was set up. Brand page or local?
You should be able to transition it.
See this article as a reference.
http://localu.org/blog/google-now-allows-brand-pages-become-local-pages/
-
-
I'm going to stick my neck out and disagree with most of the comments here....
If your business is local, yes keep it.
If your business has a lot of contacts on G+, yes keep it.
If you've got it just because you feel like you need to be on every network and it feels like a burden.... get rid of it. From a customer's perspective, it'll be irritating to go to a business' G+ page if it's obvious it's never used and questions asked there will just be ignored.
Better to spend more time on fewer networks so you can really add value in the places you invest time in.
-
I'll answer this using the words of a former neighbor who, when asked why he kept three vehicles when he could only drive one at any given time, said "Unlike horses, they don't cost me anything to sit in the yard."
I see G+ much the same way. No matter what is said, no one knows for sure what's going to happen with G+. However, if you're looking closely, many of the earliest adopters and staunchest advocates have cooled to it, preferring to devote resources elsewhere, such as Facebook or Twitter or even newcomer Blab.
I'd say do the same: till the most fertile ground for your brand.
If you've invested in G+ and have a large audience who shares and engages around your content, continue to nurture those relationships. But to cover your bases, begin building relationships elsewhere, too, on platforms where your prospects are likely to congregate. Begin by following the influencers, sharing and engaging around their content. Share your content there as well, then enlist the help of your G+ followers - many of whom are also on the newfound platform - to amplify and engage around your content.
In this way, you're plowing new ground continuing to tend your existing flock.
This approach ensures that you're not beholden to the whims of Google and you needn't fret over what becomes of G+.
RS
-
Thanks, all! Very good and thoughtful answers.
-
Although most of our traffic comes from other social networks, you never know who's looking and yes it does help as others have said with local search. I update it is as and when we have new products, special offers etc. It does help with our location and is good for driving directions as Sat Nav doesn't always take our customers as far as where we are in our postcode area (we are rural) and we weren't included on Google Streetview as the section of our lane was closed at the time the google car came round!
-
I would say it's better to keep it. Using my own experience I have found it to be helpful from both a branding and SEO perspective in that it does show up in Google's Knowledge Graph for our brand name and has managed to drive people to our site since we have seen some sales attributed to the page's presence.
Although our brand isn't a local one (we are purely online) I would definitely take that into consideration because it can be more helpful when attracting local customers.
-
In my opinion Google+ will always be around and as its Google's own property it will remain important to keep included in the list of your SEO strategies. Maintaining the page isn't hard if you are already doing posts on other channels, it follows similar guidelines to Facebook. You need to gain followers by building circles, but as Marty mentioned it cant be done with advertising at the moment so will take some time doing some outreach, join industry communities, follow others in your niche, optimise your profile etc
Having a verified Google Plus page, and Google Places page correctly setup and optimised for your brand name with the right citations is also advantages in local search, as when done correctly, your Google Map will show up on the right, with reviews of your business underneath, which can help you dominate more of the page.
-
Depends on what you're using your Google+ page for.
If it's for local SEO, then yes. Maintaining it and accumulating more reviews through it are huge for local search. Worth the time and effort.
If your physical location doesn't matter (like a software-based business), then Google+ works just like a social network. You'll have to evaluate whether or not enough of your target audience is there to make it worthwhile to invest in getting them to follow you there. You can't run ads there like you can on Facebook or Twitter or Instagram, so it would mean a lot more hands-on work to build the audience.
-
Hi.
My point of view is that if you don't update G+ page, it's still worth having it simply for google maps and straight brand SERPs, because if link it all properly, you gonna get easy way of updating/creating your address/name etc.
Cheers
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does Google give more ranking weight for Shares for One Social Network over Another.
We are using BuzzSumo to explore the types of content that generate the highest number of shares per article. Does anyone have data to suggest that a share on Google+ carries more ranking weight than a share on Twitter or Facebook, or LinkedIn? We have seen a recent case with one of our client's competitors where they significantly grew their Google+ shares within a relatively short period of time and gained a higher rank for a key search phrase that my client is also targeting. Thank you, Rosemary Brisco
Social Media | | RosemaryB0 -
Company FB Page Automatically Friend-Requesting Admins' Contacts
Hola, So today we added 3 or 4 admins to our company FB page. Our company FB consists of a 'profile' and that 'profile' has create a FB 'page' for the business. All of a sudden, the profile (not the company 'page') started to get a new friends. We thought this was weird as we weren't using this for promotion, we were using the company FB page. Anyway, when we dug a little deeper, we found the profile had automatically sent friend requests to all of the admins' contacts (around 2,000 people!). When we checked the friend request page, we realised we can't cancel all the requests, they have to be done individually! Why would FB do this? It might not be so bad if it was actually inviting the admins' contacts to 'like' the business page, but it's just adding them to the main profile's friend list. The only solution we can find is to deactivate/delete the profile and keep the company page with all the admin attached. Any ideas on this one? It's very weird and now it just looks like our fleldgling business is spamming people! Cheers, Lewis
Social Media | | PeaSoupDigital0 -
Should I post my upcoming blog series on my blog or on Google+
I am in the process of writing a series of blog posts covering one subject in more detail. Normally, I would just post my blog posts on my blog, but I have heard and read recently that posting content on Google+ is having very good results. So should I post this series exclusively on my Google+ pages instead with a link back to my blog and site or just focus on posting on my blog as I have done before? Thanks in advance, Peter
Social Media | | crackingmedia0 -
Google+ pages in search results
I have a simple question - I've read a lot about how google+ pages are ranking well in google searches, and that it's a good idea to incorporate google+ into your strategy. So I was on a call this morning, talking to a client about this. The client brought up the fact that in all his google searches, he's NEVER seen a google plus page in the search results. I realized that I never have either. After some searches, I still don't see any google plus pages, at least not on page 1 or 2. Am I missing something? Needless to say, the client was not convinced about the value of having a G+ page, and I came away not sure what I was missing. So how do people measure the impact of using google+ on their main website? -Jim
Social Media | | jimr4511 -
Can You Aggregate Likes from Pages on Your Site to Your Homepage?
I think the Facebook widget is great for social proof if you have a lot of people who like you. (the widget that shows faces of people who like you) Let's say that you create a resource that gets 100 likes. Do those "Likes" only count at the page level or can they be aggregated into a total "Likes" count that you can show on your home page and on the Facebook widget? Or are "Likes" in the Facebook widget only for people who like your Facebook page? (not those who "Like" your site).
Social Media | | Charlessipe0 -
Is Anybody Outside of SEO Industry Getting ROI from Google+ ?? Tell the truth!
I have been watching Google+ and see lots of SEOs sharing ideas and enjoying their circles. However, I have not seen anything outside of the webmaster community that I would hold up as an example of business engagement - and certainly nothing that seems to be producing a good ROI for a business. It seems to me that everyone outside of the webmaster community is on FaceBook and doesn't give a hoot about Google+. And, since FaceBook has the massive amount of people why should I open an outpost in the poorly populated Google+? I am not looking for Google+ evangelist answers. Just looking to hear if anybody anywhere has found Google+ to be a better use of their time than FaceBook and working on your website. I do believe that using Google+ as an author verification platform is a good use of your time if you have valuable content - mainly because it helps your visibility in the SERPs. Beyond that I am looking for validation. Anybody want to point to something good happening or telling a success story? Thanks!
Social Media | | EGOL8 -
Google Places Pages and social icons
I have a business that works in many cities across Texas. Our home base is in Austin and i have a Google Places page set up for Austin. I have a page dedicated to each major city in Texas talking about clients we've worked with in each city, etc.. I am placing social icons on each page and Google Places is one of the Icons and i was concerned that if Google sees a link to our Austin places page on our Houston page that the Houston page might be considered less relevant for a Houston search being as Google takes note of addresses on pages to consider relevance. Will my page suffer in the serps if i link to our Austin local page on our other city pages in the google places icon? Second question: What are the best social icons to put on my web pages for the best traffic? Take care,
Social Media | | Ron10
Ron0 -
What's affect more SEO between number of Facebook "Recommend" of number of fans of the facebook fan page?
I'm wondering what's the most important number in facebook that affect more the SEO of a site: It is the number of "Recommend" that your site have received or It is the number of fans the facebook fan page of the site have? Also does this really affect SEO or not? If you can provide some data, statistics, link to post or whatever it would be very nice. Thanks for your help
Social Media | | nuroa-2467120