Schema for Multiple Stores
-
Our business has 26 stores throughout the UK and the website has a page for each of these that includes contact information, a Google map, a form etc.
I was going to add some LD-JSON Schema to all of my pages so that Google would display my social profiles in the SERPS:
My problem with this is that I'm worrying my store pages may have a conflict with the data that it is pulling from the individual Google Business Pages that each store has set up.
Should I only include the social profile Schema on the home page of my website or could I include this on every page except my store pages - and on these, display "LocalBusiness" Schema? I just don't want to do anything that will confuse Google!
-
Hi Liam,
A little late to the game here, but we put together a sample of how to organize this.https://www.odddogmedia.com/seo-blog/json-schema-for-businesses-with-multiple-locations/
Essentially you first want to establish the Organization, logo and any "same as" social media properties for your brand. From there you can begin to list each location with its details, location specific social media, etc.
The secret with the GMB is to ensure each location has a dedicated webpage on your website and that the GMB page links to its pertinent location page on your site. As you build citations for this location, be sure to keep the location specific URL. This will be different with each location, thus why Local SEO is a ton of work.
Hopefully you have already been able to figure this out, but it not feel free to reference our code sample.
-
I'd recommend checking this out for LD-JSON Schema examples for location pages for local businesses:
https://developers.google.com/webmasters/business-location-pages/schema.org-examples
https://developers.google.com/webmasters/business-location-pages/
Check out branchOf schema and how Google recommends structuring your location pages for different store locations and departments.
Hope that helps!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I use LocalBusiness schema on my home page or Contact Us page?
I know I should only use Organization schema on one page of my site, but I'm not sure if I should use it on the Home page or use LocalBusiness schema on the home page. I was thinking of adding LocalBusiness schema to home page, Organization schema to About Us page and Corporate Contact Schema to Contact us page. Thoughts? Is there a best practice? I can't seem to find much information on what's best to use where.
Local SEO | | RoxBrock1 -
Company with multiple services | multiple locations/states
I have a company that rents, repairs, and sells product both new and used. They also have 3 locations in 3 states and service multiple cities out of the locations (ie... los angeles and orange county). Having a hard time redesigning the website so that it fits for customers to look around and for the best of Organic SEO. The issue seems to be fitting the locations in the mix in order to get the customer to the right area without being too confusing. In the end, I'm thinking well maybe the homepage should just be some content to get them to choose the location first then they can go into silos where they pretty much remain in the location for rentals, repairs, and sales but I'm not sure how having the locations on the home page would affect the site. Obviously, we would be trying to rank the silo locations more but they would be 2-3 pages in on clicks to get to the right section 'if' they started from the home page. We need to do this right from the beginning though because we are working on expanding nationwide one day. Thanks for any help on this manner. (PS> Thought about doing subdomains like locations.example.com or state.example.com and rentals.example.some and shop.example.com but I think that will dilute the rankings)
Local SEO | | Ryan_Marshall1 -
Local SEO & Google Maps Question - 1 Company with Multiple Google Pages
Hey Mozzers! I'm working with a client who has 2 websites (different URLs completely), which one is for all parts and the other is for accessories only. They have multiple brick and mortar locations throughout the US and have done a nice job creating Google My Business pages for each and all verified. Their question is will it benefit them to create and verify another GMB page with same address, but place in "Suite B", a new phone number and apply the other URLs for the accessories site. The business name would also be different, but similar meaning Business 1 = ABC where as Business 2 = ABC Accessories. Their goal would be to try to have both rank or display to improve their local SEO. In theory it sounds like it will work given NAP would be satisfied within the GMB, but wanted to get the Moz community thoughts on this first before moving forward. Look forward to the replies. Patrick
Local SEO | | WhiteboardCreations0 -
Local store (B2B) that produces high quality prints for photographers: are we adopting the right strategy?
Hi, I'd like to know your opinion on the following case and gather new ideas on how to optimise our strategy: Starting situation: local store (B2B) in a bigger city in Europe that produces high quality prints mainly for photographers on paper (or other materials like canvas, aluminium, etc. ). They really take care of your images (e.g. Color Management) and produce printouts that look how they really should look like. Target audience: photographers (pros), museum, exhibitions and hotel people that would like to produce high quality prints of their images. Almost never the ambitioned private photographers (until now). **Actual situation: **its really a local business (people around 30 km). competition: big online stores where you can upload your pictures and get your prints sent home (quality: not bad, but not exceptional, no special requests; more for private customers) Already done (with relatively little results): _AdWords: _very "tight" keyword combinations, not broad at all, targeting area around business location. results: small traffic, small costs: not a lot of conversions. _SEO: _for organic search we now achieve very good positions for tight" keyword combinations, not broad ones. results: little traffic: not a lot of conversions LinkedIn-Ads targeting the above target group: results: little traffic: not a lot of conversions Facebook Remarketing (targeting his newsletter mail-list: results: little traffic: not a lot of conversions Optimized the landingpage (in my opinion far more to the point than before) PROBLEM: Basically we now get to the right people but traffic is really (too) small. At least we don't waste money at all but we don't gain a lot either... If we broaden the "keywords" the private customers will come in and waste our advertising money. Do you ever had a similar situation? What did you do? Any suggestions? Other target groups? Alternative channels? Thanks for your input. Cheers, Cesare
Local SEO | | Cesare.Marchetti0 -
Implemented schema.org on our website and it's showing up as being correct but I've been told its wrong- can someone please have a quick look ?
Dear Mozzers, We have implemented schema.org on our website and it's showing up as being correct. However, I've been told by a SEO company that what we have done is incorrect and is therefore giving out wrong signals to google and that it needs fixing but they haven't told me whats wrong with it. Would someone please be able to have to have a quick scan and highlight anything that is not correct. I have enclosed 4 urls belows of the different sections of my website. My website homepage - is -- http://goo.gl/2F80w2 We have a number of branches- An example branch url is - http://goo.gl/8FpcaS example category url - http://goo.gl/gbAaD2 example product url - http://goo.gl/EXI1Sr Any assistance would be greatly appreciated Many thanks
Local SEO | | PeteC12
Peter0 -
Advice on Setting Up Multiple Locations
Hello - one of my client's is expanding their business and opening new locations across the country. I have been planning to setup up the structure as: www.clientsite.com, www.clientsite.com/location1, www.clientsite.com/location2, www.clientsite.com/location3 and so on . Is there any downside for our SEO by making each of these location1, location2... sites their own individual Wordpress install? The overall look of each location will be the same (and they will be using the same custom Wordpress theme), but there services at each location will be different (or have different names). I'd estimate there will be very few duplicate pages from the "main" site to each location site. Thanks!
Local SEO | | SundialStudios0 -
How worthwhile is schema markup for a local business?
One of our clients was told that they need to implement schema on their website, and now they're very concerned that the lack of schema might be holding them back. We could certainly implement it for them, but I'm doubtful how much of a difference it will make. The client is a plastic surgery practice, so their content is fairly straightforward (services, locations, photo galleries, etc.). We're planning to add schema markup to their name, address and phone info in their website footer, but we're not sure if it's worthwhile doing anything beyond that. (I'm assuming schema markup for customer ratings would best be handled by a dedicated review management system like RealPatientRatings.com). What would you recommend for schema implementation?
Local SEO | | ClearPivot0 -
Using hreflang on multiple domains when one has been penalized
Hi, I have two sites. One is a new .co.uk site which contains duplicate information to a .ie site. Currently, if I do a search for the company name in Google.co.uk it returns the .ie site. The .co.uk site needs some localisation done and some links (really is brand new). I was going to place hreflang tags as follows on both sites:- The order would flip for the .co.uk site from the above order. However, just to make things interesting, the .ie site was hit by Penguin and it hasn't recovered yet (and won't recover for another few months while I fix the issues). So the question is, what should I do? Do I go ahead an let Google know for sure that these sites are linked despite one of them having been penalized? Or do I let Google think that there is a .co.uk site with duplicate content to another .ie site?
Local SEO | | Serpstone0