G+ and converting customers...?
-
Hi!
I´ve been putting a lot of focus on my business page lately, and have seen a great increase in traffic. But I can´t find any use for this traffic. Does anyone have any tips on converting clients (meaning calling my clinic to schedule an appoitment etc) directly on their g+ page? If I rank in top 3 on the map, I suspect most of my clients goes to my g+ page, which is not the best place to schedule an appointment...
Thanks
Aleks -
(This is Miriam responding, but I'm in Mozzer Alliance right now)
Hi Aleks,
You can do an logged-out, incognito search, but the usefulness of this is somewhat questionable, as each of your customers is going to see different SERPs, based on their own location, personalization, etc. Because of this, there is no absolute local rank for any business - it varies from device to device, from user to user. More on this: https://mza.bundledseo.com/blog/mastering-serving-the-user-as-centroid
It's really important to train clients to understand that it's conversions, rather than rankings, that you are both working toward, because there are no static rankings for anyone.
In terms of conversions - one thing Google has publicly stated is that the images displayed in your local results have a major impact on user behavior (see: http://localu.org/blog/your-google-my-business-profile-image-your-most-important-image/).
Hope this helps!
-
You remember correct! I´m in Norway, and I´m seeing the Maps-based Knowledge Panel. What I´m finding difficult is showing the results to my client. On my phone we´re in the 3-pack, on my desktop at work we´re in the 3-pack. At home we´re ranking as number 14 on my desktop (this is also what my client is seeing) , and on phone we are in the 3-pack. Is there some "unbiased" way of checking the "status" of our rankings?
-
Hi Aleks,
Are you in the US or am I remembering you are in Norway? If in the US, almost no customers will be seeing your Google+ Local page at this point (see: https://mza.bundledseo.com/blog/where-did-google-local-go-the-google-places-api-change-made-simple). If you're ranking well locally, then what your customers are likely seeing is a Maps-Based Knowledge Panel for branded searches or a Local Finder Knowledge Panel from the 3 packs. What are you seeing?
-
It's probably not your Google+ page that people are seeing, but the google my business local information. Having a strong call to action that appeals to your target market is the best advice I can give you. Try to pry out of new customers how they found you and what made them choose you. That will help you focus the CTA better.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
A customer made a duplicate google plus page, now what?
A customer of mine went to a business conference about a year ago and one of the speakers told them of the importance of having an optimized google plus page. Instead of talking to me about it, they went ahead and created a brand new page and began posting content and reviews to it. I've contacted google and they've told me they deleted the first page, but it still always shows up in the local search results even though the new page has much more content on it. Has anyone dealt with a similar situation that could help me? I have them ranking #2 organic, but barely showing up local...
Local Listings | | jag10251 -
Unable to update client address in G+/Moz Local
Hello, I'm having an issue with Moz Local that involves a few complicating factors. I have a client who has moved to a new office and I was hoping to use Moz Local to help keep their NAP consistent during the transition. Unfortunately, I don't have access to the Google+ page that was set up for the business (and neither does my client). The client is relatively new, so we suspect the page was set up by the person/agency that set up their website previously. And since Moz Local gets the business address from the Google+ page it finds, and I can't access that page to change its address, I can't update the address in Moz Local. I DO have access to the client's website and Facebook account, and have already updated their listed address on those pages, but the Google+ page seems to still be a problem for verification. One of the other wrinkles is that since I have updated the Facebook page to show the new address, Moz Local has picked that up as a completely separate listing (a listing that uses an "and" instead of an "&" in the name). I was hoping to claim/verify THAT listing and see if I could merge the 2, but this other listing shows up as a separate purchase on Moz Local. I would prefer not to have to pay twice for the same listing, if at all possible. I would try to change the Facebook page name to use "&" instead of "and" in the hopes that Moz Local might recognize that it's the same business, but it looks like Facebook only allows you to change a page's name once, and I don't want to burn what might be needed to solve some other future problem. Lastly, the Moz Local listings are under another Moz account. I DO have access to that account, and can provide any specifics to the Moz staff if needed. To sum up: I can't change an address on Google+ and therefore cannot change the address on Moz Local. I'm not sure if this is a Moz Local issue, a Google+ issue, or (most likely) an issue on both ends, so any suggestions would be most appreciated. Thanks!
Local Listings | | BrianAlpert780 -
Google requires that businesses that serve there customers at their customers' locations must hide its address. However, this causes an notice in Moz Local advising that the Google listing is inconsistent. Is that something to just ignore?
I run a walking tour company that operates from a virtual office. We run tours are set locations outside the office. Because of this, Google requires that we hide our exact location. However, Moz Local is warning us that "incomplete listings can negatively impact your ability to rank well in search engine results". Most listings won't allow you to hide an exact address. Do the search engines understand this and therefore we won't get penalized? Thank you.
Local Listings | | freetours0 -
Can't Change My G+ Pages Address?
Our zipcode is wrong on our Google Plus page for one of our offices. Exactly, one month ago I corrected it, but it immediately reverted to the wrong one. Then, I think I read the change can take 4 weeks...we'll it still hasn't changed. Two weeks ago, someone from Google Places even called and I told him to change it manually, he said he would...still not changed. What can I do to get this zip code corrected? Thanks, Ruben
Local Listings | | KempRugeLawGroup0 -
Convert Google Plus page to Business page
I have a google plus page for my company edspire.com, https://plus.google.com/b/107395030190889162381/107395030190889162381/posts When I created it I don't think I set it up as a business so I'd like to convert to one. As far as I can see it is not possible to do this. What is the recommended process, do I just create a new one and migrate content over or is there some way to merge them? Should I then delete the old one or is it helpful to keep double posting? Thanks, Jim
Local Listings | | yojimbo230 -
How is a competitor franchise ranking all for all 3 Local results with unclaimed G+ pages in a search for the national corporation?
My company is an individual franchise of a national corporation - every franchise is operates as [National Corporate Brand Name] + a chosen descriptor such as "Premiere" or the names of the owners such as "Smith Jones". A logged-out Google search for just the national brand name returns the corporate website first, followed by the website of a competing local franchise and 3 Local listings for their offices. These listings are all unclaimed and unverified on Google+ and have no reviews or posts. The corporate Twitter is next, followed by my franchise's website. The corporate Facebook is the last result on the page. How can this competing franchise rank for all 3 Local listings with unclaimed pages? My company operates several more offices than the competitor in the same area and I regularly post to their G+ pages which I verified several months ago. Is it because the competitor's website just holds significantly more weight in Google than our own? A search for the brand name + the town where our offices are in does usually return our Local listing pages, but that limits our reach to those specific towns. Anyone have any insight on this?
Local Listings | | WGW0 -
NAPtastic: Google updated G+ page to "correct" street spelling, but not Maps
A client's G+ page updated from "Jimmy" to "Jimmie" Rd. The change is technically correct according to the legal county road name, though the Places, G+, and indeed even the printed inscription on the Google map itself all say "Jimmy." So, too, does virtually all of the NAP instances around the web. Question - should we update Business Registration Managers with the updated address info and assume the Google change will also eventually filter to other Google assets, or make no changes? Weird, right? Here's the Place: https://www.google.com/maps/place/Georgia+Square+Collision/@33.9357517,-83.4885575,17z/data=!3m1!4b1!4m2!3m1!1s0x0:0x57927ad08d139333 Thanks!
Local Listings | | PerfectPitchConcepts0 -
G+ Local Business Page vs. Brand Page Problems
I'm struggling a bit with a Brand page vs. Local page on G+ and wondering if anyone here has had this same problem and found a solution.... This is related to a business that has a does have a physical address for a head admin office, but they provides a financial service to people across Canada over the phone. So although the business has an address and local phone number for admin purposes, it doesn't want people showing up at that address and definitely doesn't want to be considered a "Local" business. However, Google automatically creates the local listing in google maps, which the business has claimed but otherwise does not want to maintain. Instead the business has a Brand page on G+ (not local) which it has linked to the domain and actively maintains as their G+ business page. The trouble is, Google is associating showing the local listing as the rich snippet in in their organic result instead of the Brand page. Is there anything the company can do to further help Google associate the Brand G+ page with the website instead of the local listing? I already tried removing the link to the website from the local listing in hopes that would dis-associate it with the domain. That got rid of the rich snippet, but now the local listing shows up as a separate organic result just below the main company website, which is just as bad or maybe worse. To confirm, the website IS linked to the BRAND page using rel=publisher, and the brand page does have a verified link to the company domain. Thanks for the help!
Local Listings | | PlusROI1