Is there a tool that measures what keyword searches actually bring in clients?
-
Is there a tool to measure what keywords are bringing in clients? For instance, there is a keyword phrase with a high volume of searches so naturally I am inclined to include this phrase in my title tag. However, it does not seem like a search phrase that a potential client would use. Is there a tool to see what phrases actual clients are using?
-
Thank you. Marc is correct in his assessment of my question. I have a client that I am optimizing for and I want to include the correct Kws in the title tags. I just think the most obvious Kws are not want their ultimate paying customers will be using to search for the company. The campaign is a good idea.
-
The first answer above should be stage 1 for you. Install Google Analytics and view which keywords are bringing traffic to you site.
However you question sounds like it is geared towards something different, like knowing which keywords clients are using for search before attempting to rank for that term. This is completely legitimate, after all why would you spends lots of time, effort and maybe $ on ranking for keywords that are not searched by the right people and do not convert!?
There is no tool out there that will gaurantee whether your specific user base is searching for a specific keyword or not or which keywords will convert users into paying customers. It sounds like you need to do some proper keyword research. I am not going to write that all out here, but I remember a good piece being here on SEOmoz that maybe worth reading (i think article 2 of 8 is about keyword research, but worth reading all parts):
http://www.seomoz.org/blog/the-8step-seo-strategy-step-1-define-your-target-audience-and-their-needs
Also always remember, you should know your business better than anyone else. If you don't think your clients will be searching for that kind of term then they are probably not.You maybe drawn to that term because of the large search volume being displayed to you. Be aware that depending on your niche, just sticking that large volume keyword in your title tag does not mean you will rank for it (it may require a lot of additional effort).
However there are ways of checking before optimising..
-
Do some research in your specific niche - ask past or active clients what they would search for! Nothing better than seeing what comes direct from the horses mouth! (you can then expand on their answers via further keyword research)
-
Test keywords via adwords or other ppc options. If you have the budget this can be worthwhile as you can get instant traffic for the trial keyword without having to waste time, effort or money on optimising your website for it.
-
-
We use Google Analytics for this:
Set up GA and navigate to My Site > Traffic Sources > Search > Organic
Here you can see the keywords that brought people to your site, how long they stayed, the bounce rate and so forth. You can also then click onto the keyword and see a graph of change over time.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How is search volume measured (i.e., thousands)?
Some are in thousands, but it's not always noted and I'm sure there is more than 1 query for a term. Thanks!
Keyword Research | | rootmktg0 -
Medical terms and keyword monthly search ranges
I have a question with regards to the monthly search ranges. I read your information on how the range is calculated but it does not explain the following. Google AU comparison for "hives" and "urticaria". The range give is 11.5-30.3K per month for both terms. This is highly unusual because we know that people use hives more than urticaria when searching for the same disease. Interesting this is the only medical term that behaves like this and want to understand the reason why.
Keyword Research | | niritoli0 -
Need a keyword tool for the whole company
I alone cannot do keyword research on all of the online content that my company produces. There are about 10 publishing support teams who could do this research themselves, once trained, but I don't know which tool to suggest they use since they can't all use my MOZ login. Right now, those who do any research at all are using Google Trends. Wrong answer, but of course they are used to Trends for their social campaigns. Has your company dealt with this situation? I've looked at a few free keyword tools...each seems to have its plusses and minusses. **What would you recommend...either as a free tool or possible other workaround? **
Keyword Research | | Jen_Floyd0 -
Local keywords still relevant?
Now with Google localizing search increasingly personalizing queriesquery results, is it still necessary to add geo-specific modifiers to keywords? [reworded for clarity]
Keyword Research | | SSFCU0 -
How to find easy keywords to rank for?
We've got fantastic results from a keyword here. After we signed up for SeoMoz, we found that, for luck, this was a very easy keyword (1%) to rank for. How can I find more easy keywords?
Keyword Research | | BrunoReis0 -
Check competitors keywords
Hello I not too old to use seomoz, i am looking for a feature please let me know if i can see this kinda feature in seomoz pro account. I am looking for a keywords for my competitors like i enter my competitors domain name and i get the list of keywords my competitors are ranking in top 50. I searched a lot but i am unable to find the automatic fetching of keywords of my competitor. The same is available in other website www.seoprofiler.com In seomoz i have to manually enter the keywords and than it shows ranking of my competitors, i want to fetch the keywords for my competitor directly.
Keyword Research | | DanishWadhwa0 -
Does Bing/Yahoo have a keyword tool?
Just wondering if there is a Bing / Yahoo equivalent to this: https://adwords.google.com/select/KeywordToolExternal ?? Would be nice to compare the different search patterns between the two search engines, without just assuming that the relative search volume on google for certain keywords is the same bing/yahoo.
Keyword Research | | adriandg0 -
How can i track keywords history
i need to keep a record for all keywords history , is there any way that we can track keywords history so we can compare each week with the previous weeks ?
Keyword Research | | omarfk0