Mergers & Acquisitions - Website Transition Good practice
-
Hi everyone,
I was wondering if anyone has come across good practice for maintaining websites after a merger or acquisition where there needs to be an association between two websites of the two companies involved.
For an acquisition, I'm considering moving the acquired company to a sub domain of the parent company e.g. aquiredcompany.parentcompany.com. On both websites there wmay be a prominant popup so visitors can switch between the websites if they have visited the incorrect one.
One worry I have is the acquired company has some good rankings, which I want to keep. I will of course manage the process through 301 redirects.
But I was wondering if anyone has any thoughts on this approach or can suggest any better solutions.
Thanks in advance,
Stuart
-
Hi Stuart
There could be many nuances to every situation (essentially, what type of sites they are and what type of content it is), but in general I'd go with what's most user-friendly - what will reduce any confusion, and send old traffic to the new home of the acquired company. A subdomain is fine if you want to clearly show to users a distinction between the acquiring vs acquired site.
Definitely do your 301 redirects. I would highly recommend reading up on Cyrus' article here about 301 redirects. In general, the content should be basically the same from the old page to the new page being redirected to. I would try to migrate the site "as is" as much as possible to eliminate other factors/changes that could affect things. You can update things later, but this was it makes it easier to analyze if any rankings are lost. In other words, be systematic and keep track of when/what you change.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What Website Platform would you use?
We are considering 1 maybe 3 websites (1 new 2 redesign) there are so many options with technology rolling over every 3 years it seems. Here are my obstacles: Wordpress: dynamic but easily hacked, often needs updating Joomla: attractive, but cumbersome to manage Custom: sleek and easier to manage, but gets outdated quickly Here are some variables: 80+ products, E-Commerce, Dynamic, Blog, Tons of images, SEO friendly, MUST not lose our rankings! OK, Moz friends, What do you recommend?
Web Design | | KevnJr0 -
Are jobsite themes harder to optimize than say a traditional website?
Until recently I have enjoyed a great deal of success with SEO on my websites and clients websites. SEO is more of a hobby than a profession for me however I am really struggling with my latest website www.securityjobsuk.co.uk - The keywords are easy, 1. security jobs and 2. security vacancies. The site has vanished off radar completely since I used the jobify theme. Has anyone had similar experience with job boards? Do they require more TLC / expert attention?
Web Design | | SJUK0 -
Do you feel my website looks outdated?
My real estate website is www.RiverValleyGroup.com I'm considering undergoing a new design...bounce rate is somewhat high and I can't decide if the current design looks outdated or not. Thoughts?
Web Design | | gohawks77900 -
Link juice passing from a .org.uk link to a .org/uk websites
Hi all, A client I am working on had a CMS built in recently which has resulted in all their canonicals tags being taken off the website, and as such the same page with both a .org/uk and .org.uk/uk domain have appeared in the search results and I am wondering what your guys take is on the best cause of action. For further background: Historically they have always used .org.uk/uk (not sure why) for their UK website and used .org/xxx for other countries (they also have a .org splashpage FYI). Having seen the .org/uk pages, and knowing they have to choose one to avoid duplication, they would like to move their uk website to the .org/uk domain to fit in with the rest of the divisions. However due to the historical use of .org.uk/uk their backlink profile contains links to both the .org.uk and .org domains. My question then: would a canonical tag on all the .org.uk/uk pages pointing to the .org/uk pages be strong enough to pass on link juice to the .org/uk pages (from all links pointing to .org.uk) or would a 301 redirect be required in this instance, or indeed would it be best to stay with the .org.uk/uk domain? Thanks, Diana
Web Design | | Diana.varbanescu0 -
Can the website pages have the site name like Title of the page | Sitename.com
Hi, Can the website pages have the site name like Title of the page | Sitename.com I have a site with 50K pages and all pages have | Sitename.com mentioned would that be a good practice or bad? Thanks Martin
Web Design | | mtthompsons0 -
Does meta "Expires" tag affect website cacheing or indexing?
One of our client has a meta expire tag across all pages of their website. Does that tag affect the website overall caching or indexing? Their website pages including home page is crawled every 10 days, however the website is popular high traffic websites, receiving 240,000 visits/month. Please advise what impact this tag will have on the website indexing and caching? Thanks Atomic Team
Web Design | | JamesDixon700 -
Websites with only one "html file" and page href # is good for SEO?
I bought one website from templatemonster that contains only one HTML and the pages are generated by links (PROGRAMACAO) My website: www.nextformaturas.com.br This is good in term of SEO? or it is better an website with deveral pages with diferent contents? What are the pros and cons? I really lost on this.
Web Design | | Naghirniac0 -
How does the "first link" rule work with the "reasonable surfer patent" when it comes to the main navigation for a website?
In trying to figure out navigation for a new website, I am struggling with the first link rule vs. the reasonable surfer patent where the first link rule implies that Google "counts" the first link to a page including navigation, and the reasonable surfer patent that implies that navigation links carry less weight than body copy links. What is the best solution for creating main navigation so that it doesn't take away from the body copy links?
Web Design | | cindyt-170380