URL Structure For E-commerce Sites
-
Hi Guys,
I was wondering what would be the optimal and best URL structure for sub-categories on a E-commerce site for SEO purposes.
Example if my category was dresses and I had multiple sub-categories within dresses would 1 or 2 below be the better URL structure?
1) Domain + Category + Sub-Category be the most suitable URL structure:
Sleeveless Dresses URL: clothingstore.com/dresses/sleeveless-dresses
Midi Dresses URL: clothingstore.com/dresses/midi-dresses
2) OR would excluding the category be better Domain + Sub-Category like:
Sleeveless Dresses URL: clothingstore.com/sleeveless-dresses
Midi Dresses URL: clothingstore.com/midi-dresses
Do you think it makes much of a difference, is shorter better and more effective in this case?
E.g. Rand discuses in this article: https://mza.bundledseo.com/blog/15-seo-best-practices-for-structuring-urls that having the keyword in the URL serves as anchor text, so wouldn't having additional keywords dilute value in this case? Plus he mentions shorter URLs the better.
Cheers, Chris
-
Hi
Yeah agree with Chris the first option is the best way to go and the way we went after loads of research.
Thanks
Andy
-
Hi Jay,
Your first example is the best way to go about it. It makes for clear categorisation and, less importantly, it does have that keyword relevance as well.
In my opinion, your URL structure and nav structure should always be the same. It gives a clear, concise and logical path to follow and makes breadcrumbs easier to manage as well.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Changing URL's During a Site Redesign
What are the effects of changing URL's during a site redesign following all of the important processes (ie: 301 redirects, reindexing in google, submitting a new sitemap) ?
Intermediate & Advanced SEO | | jennifer-garcia0 -
URL structure for new product launch
Hello, I work for a company (let's call it companyX) that is about to launch a new product, lets call it ProductY. www.CompanyX.com is an old domain with a good domain authority. The market in which ProductY is being launched is extremely competitive. The marketing department want's to launch ProductY on a new website at www.ProductY.com.
Intermediate & Advanced SEO | | Lvet
My opinion is that we should instead create a subfolder with product information at www.CompanyX.com/ProductY. By doing this we could leverage on the existing domain authority of CompanyX.com Additionally for campaigns, and in order to have a more memorable URL we could use ProductY.com with a 301 redirect to www.CompanyX.com/ProductY What do you think is the best strategy from an SEO point of view? Cheers
Luca0 -
Indexed Pages Different when I perform a "site:Google.com" site search - why?
My client has an ecommerce website with approx. 300,000 URLs (a lot of these are parameters blocked by the spiders thru meta robots tag). There are 9,000 "true" URLs being submitted to Google Search Console, Google says they are indexing 8,000 of them. Here's the weird part - When I do a "site:website" function search in Google, it says Google is indexing 2.2 million pages on the URL, but I am unable to view past page 14 of the SERPs. It just stops showing results and I don't even get a "the next results are duplicate results" message." What is happening? Why does Google say they are indexing 2.2 million URLs, but then won't show me more than 140 pages they are indexing? Thank you so much for your help, I tried looking for the answer and I know this is the best place to ask!
Intermediate & Advanced SEO | | accpar0 -
Does it hurt your SEO to have an inaccessible directory in your site structure?
Due to CMS constraints, there may be some nodes in our site tree that are inaccessible and will automatically redirect to their parent folder. Here's an example: www.site.com/folder1/folder2/content, /folder2 redirects to /folder1. This would only be for the single URL itself, not the subpages (i.e. /folder1/folder2/content and anything below that would be accessible). Is there any real risk in this approach from a technical SEO perspective? I'm thinking this is likely a non-issue but I'm hoping someone with more experience can confirm. Another potential option is to have /folder2 accessible (it would be 100% identical to /folder1, long story) and use a canonical tag to point back to /folder1. I'm still waiting to hear if this is possible. Thanks in advance!
Intermediate & Advanced SEO | | digitalcrc0 -
Site Structure Question
Hi All, Got a question about site structure, I currently have a website where everything is hosted on the root of the domain. See example below: site.com/men site.com/men-shorts site.com/men-shorts-[product name] I want to change the structure to site.com/men/shorts/[product-name] I have asked a couple of SEOs and some agree with me that the structure needs to be changed and some say that as long as I dictate the structure with internal links and breadcrumbs the URL structure doesn't matter... What do you guys think? Many thanks, Carlos
Intermediate & Advanced SEO | | Carlos-R0 -
What is the proper way to display e-commerce product guides? PDF / JPG?
Hi, On each product page in my e-commerce site, I have a link to show a certificate of authenticity for the product. (similar to any guide in an e-commerce site). I also have the details as plain text on the page, but this is required. What is the correct way to show it, using PDF or JPG? Thanks
Intermediate & Advanced SEO | | BeytzNet0 -
Site #2 beats site #1 in every aspect?
Hey guys, loving SEOMoz so far and will definitely continue my subscription after the free trial. I have a question however, which I am really confused about. When researching my primary keyword, I have found that the second ranked site beats the top site in every single aspect, apart from domain age, which is almost 6 years for the top one and 6 months for the second. When I say every single aspect, I mean everything. More authority for the page and domain, more links, more anchor text links, more authoritive links, more social signals, more relevant links, better domain (although second ranked site is a .net), better MozRank, better MozTrust etc.... I have noticed though, that in the UK SERPs, those sites are switched, so #2 is actually #1. Could it be that the US SERPs just haven't updated yet, or am I missing something completely different.
Intermediate & Advanced SEO | | darrenspeed1 -
Redirecting my new Website URL to my old Website URL
Hi! OK, I am semi - new to SEO Moz but have been self-teaching for 3 years. However I am stuck.. I have been operating my e-commerce site from www.shopadornonline.com for the past 3 years. I just purchased www.shopadorn.com Right now Shopadorn.com re-directs to www.shopadornonline.com because all my products and links go to shopadornonline.com/productblahblahblah I guess I am stuck. Not sure what to tell my web designer to do? Do I give up on having shopadorn.com OR do I start re-directing customers and doing 301 re-directs? I think from what i have read that it is bad to have traffic going to both shopadorn and shopadornonline as they compete for rankings? Where should I start?
Intermediate & Advanced SEO | | Shopadorn0