How do you find your ideas for content
-
Morning Mozzers,
We have finally come to the point where we can start to focus on making good original content.
We were wondering how you guys come up with ideas for your content. We are currently doing lots of keyword research to gather ideas and subject areas. But we are struggling with 'angles of attack'.
Being an eCommerce site it is easy to do lots of "The 5 best products for this" type of content. But we feel there is limited value in these especially if we want to gain links to our articles in future as valued content.
How do you come up with your ideas for more valuable and linkable content especially in very niche product areas.
Thanks all.
-
We've actually had a couple Mozinars on this topic recently.
Practical Content Skills to Improve Creativity and Idea Generation by Shelli Walsh
-
Like the 1st post mentions, Content is all about being helpful, humor and facts can only go so far and really in niche industries, you're most likely not going to create some viral sensations.
With that being said, there is no reason that you can't be the goto in your niche for answers.
I'd focus on any content that can help assist your customers to make better more informed decisions of their purchase. This provides trust as well as useful information, allowing the customer to believe in your site more and most times to purchase from you.
But the content that is designed to help needs to span from the beginner to the expert consumer. Nothing can be too redundant or advanced, but just throwing up a few frequently asked questions isn't going to cut it. You want to shower the helpful content and make it easy to find, even located on its own page or on the page it most relates too.
Best way to do this, either look at your content and products from a newbie point of view or if you can't grab someone who doesn't work with those products ( like a family member or friend ) have them take a look and ask them what they get and what they don't. Ask them if they had to come up with x amount of questions, what would they be. Go from them, you can really get a great feel of how users are viewing your site this way.
Hope this helps!
-
Use MOZ Content of course!
-
If you are a retailer you probably get lots of questions about how to select a product, how to use it, how to fix it, which one is best in this situation, etc. These are good topics to write about. Visitors will find them on your site and not need to contact you. If someone emails with a question, you can reply, we have an article about that here. These articles will rank for those queries in search and the people who read them can be monetized with adsense or house ads that offer relevant upgrades and accessories.
Answer the most frequent questions, answer the important questions that people are not asking, write about interesting product stuff that people don't know. Try to keep these articles on evergreen topics. You want your writing to be relevant for years rather than be out-of-date in a few months.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why is content getting longer?
I find it odd that with the way life is today -- the gotta-have-it-now, instant gratification, can't hold someone's attention span for longer than 3 seconds -- why Google is wanting content to be REALLY long?? I've read articles saying content should be as long as 2,000 words per page. This just seems nuts to me. No one wants to read anymore. Look at how short Twitter posts are and how videos are so prevalent now. Any thoughts?
Content Development | | SEOhughesm0 -
Duplicate Content
Hi Does anyone know a site where i can paste text to test for duplication? We've used some outstanding freelancer copywriters in the past but need to check the authenticity of the article created before publishing, Thanks Gary
Content Development | | GaryVictory0 -
Am I spreading my content & site thin?
I have a video section on my site. Basically I am filtering quality videos for my readers to check out. The videos are pretty much all embedded youtube/vimeo vids. There are a few categories, which are pretty niche-y in relation to my readers. In general they probably aren't seen as too relevant to the overall content on my site... Is it a mistake to keep these videos up? Could they be messing up my rankings since they aren't necessarily in line with the rest of the content on my site?
Content Development | | PedroAndJobu0 -
Does a blog appearing in diff. categories cause duplicate content?
Having a particular blog appearing in different categories or under different tags on a site- does it cause duplicate content? If yes, why ?
Content Development | | Personnel_Concept0 -
Does this count as Copied Content ?
Hi, we are publishing news on our website blog. In the news we use excerpts from other websites but do mention the source like "according to XYZ news source" etc. Does it count as copied content as sometime copyscape shows alsmot 30% duplicated content due to inclusion of references from different sources in our news stories ? Regards, shahzad
Content Development | | shaz_lhr0 -
Someone wants to syndicate my content but I'm afraid
I GOT THE FOLLOWING EMAIL: Hi, I visited your site and would like to connect regarding nSphere syndicating your content into our search platform. We are interested in syndicating your content into our network. There’s no cost for this, we ask you to place a module on your site that reads your content and syndicates it into our network of millions of users. You only need to place a simple JavaScript code on your site. I have the code, but I would like to speak or email with you first. This module acts as search tool for your users as well. Can you email me or send me your number and a good day/time to connect? Thank you in advance.
Content Development | | UnderRugSwept
Matthew Mantyla | nSphere
Director of Media Integration I'M AFRAID OF DUPLICATE CONTENT. SHOULD I JUST IGNORE THIS; IS IT SPAM; OR COULD THIS BE AN OPPORTUNITY? I'M THINKING I SHOULD BE SUSPICIOUS OF THE FACT THAT HE DIDN'T EVEN PROVIDE A URL.0 -
Is it considered as duplicate content ?
Hello, I see a lot of errors on my webmaster tools because of this ajax code on my questions pages of the site (screen) : www.dismoicomment.fr The code : | / ADD ANSWER FORM |
Content Development | | elitepronostic
| | $("#answer-add-button").click(function () { |
| | $.ajax({ |
| | type: 'POST', |
| | url: '/answers/quelle-assurance-choisir-pour-un-scooter/', |
| | data: $("form#answer-add").serialize(), |
| | dataType: 'html', |
| | success: function(data) { |
| | |
| | if(data=="answer") { |
| | $('.answer-add-message').show().empty(); |
| | $(document).ready(function() { |
| | $(' Vous avez déjà répondu à cette question. ').appendTo('.answer-add-message'); |
| | }); | I have add a line on my robots.txt : http://www.dismoicomment.fr/robots.txt for remove all urls with /answers/. These urls with /answers/ aren't indexed in google. Do you think that it is dangerous and that can be considered as duplicate content ? 1129546035.png0 -
Metrics to measure the quality of content?
When trying to decide what is low quality content, page views & bounce rate are the main indicators I use for pages already on site. But, how do you measure the quality of content that you are trying to produce? Is it entirely subjective?
Content Development | | nicole.healthline0