How to interpret universal results?
-
Hi
After adding some keywords to our new campaign for www.vayamundo.be/nl, the keyword "Vayamundo" ranked +51, which is strange.
I then found this little marker in the universal results column which says:
Universal Result: Local
Contains: 3 results
- Vayamundo Ol Fosse d'Outh
http://www.vayamundo.be/ - Vayamundo
http://www.vayamundo.be/ - Zumba Oostende in Vayamundo Ravelingen
https://www.zumba-oostende.be/
View Ranking History for more details
Learn more about universal resultsI clicked the two links, but still do not understand how to interpret this universal result.
Why was it labeled a universal result to begin with?
Can somebody help me out?
Thanks in advance.
Greetings
Jorien
- Vayamundo Ol Fosse d'Outh
-
Hi Matt
Thank you so much for your response, this is a great first step for us.
I will not hesitate to contact you again in the future.
For now, I think we will upgrade our knowledge via the links and articles you gave us.
Thanks again and have a great holiday season!
-
Hi Joeri!
What that means is that your site is coming up in the local 3-pack rather than as a standard result.
Take this SERP for the key phrase "coffee seattle," for example. I've added a red box around the local results. They're more based on your local SEO than on traditional SEO, and different things factor into ranking there. SEJ has a post that may help here.
Does that help at all?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Web Master Tools show that my site has been crawled, but search results show old title tags, ect.
Does the index report reflect what will be displayed on Google results? Google seems to be indexing my site every Sunday...
Reporting & Analytics | | 928shopper0 -
Ecommerce data in universal analytics
Does any have the same issue. We are tracking e-commerce data in GA universal. We are finding that sales are being recorded on the day of the sale and again a few days later. It does only seem to be 1 or 2 sales that do this not all. Does anyone have any suggestions? Much appreciated. David
Reporting & Analytics | | Archers0 -
Universal cookie loss specific traffic
Hi there, A month ago we have installed the Universal Analytics tracking code on our website (www.smartphonehoesjes.nl). Since that time, direct traffic has risen unnaturally and organic traffic dropped unnaturally. I dived into this problem and I discovered there is a cookie loss on when visitors are switching from /cart to the first step checking out. The problem is that not all browsers cause these cookie issues, only Safari and IE older versions (9 and older) and some cases of Chrome. All iPads cause cookie issues (50% of all cases). iPhones cause not a single problem because we are using a separate mobile (m.) site which does not cause cookie problems. We don't have a mobile site for tablets yet, soon it will come. My biggest question is: how can I fix the Safari desktop cookie loss after switching domains from /cart to the first step of the chckout process? Olders versions of IE will slowly fade out and the iPad problem will be fixed when the mobile website is available for tablets. I hope someone can help me.
Reporting & Analytics | | MarcelMoz
Thanks in advance. Marcel0 -
Universal Analytics Tracking code for Measuring Addition/Removal from Cart via GTM
Hello Experts, Can you please tell me Universal Analytics Tracking code for Measuring Addition/Removal from Cart via GTM? Any one tell me process and code? Thanks!
Reporting & Analytics | | bkmitesh0 -
Big variation in the number of search results. (person's name)
Hi, I have been noticing a really dramatic variation in the number of results Google is returning for the name "Carolyn Hadlock." Most of the time it seems to be around 2000. But then it will jump up to over 10,000. Does anyone know why there would be such a big jump? And then why it would go back? If tested both logged into Google and then not - as well as having others log is as themselves. That does not seem to be it. Any thoughts would be much appreciated.
Reporting & Analytics | | yandl0 -
Blended results in google ???
I am a little confused about my search results. My ranking on google is displayed as #42. HOWEVER, I am #1 in the LOCAL results... what does that mean? Am I really #42? or am I #1 because local is listed over the organic results?
Reporting & Analytics | | drshahprs0 -
Interpreting Keyword Difficulty Tool results
I have been running various reports using the Keyword Difficulty tool. The columns are color coded - are there one set of signals that are more important than others? I am trying to analylze why we are ranking where we are and where our competitors are weak enough to overcome in a short term. I cannot seem to find a formula for the top indicatators for moving up in ranking. One of my sites in ranking number 5 but is neck and neck with the number one site for results. The other site is number 6 for the same term but has virtually no strength in the data like links, mozrank, trust, Social, etc...The sites 7-10 are much stronger on data. Maybe since they are from the same C block that helps? Any advice or experience would be helpful.
Reporting & Analytics | | devonkrusich0 -
Does an internal link inside an iframe result in a bounce?
We built a landing page with a wufoo form. Inside the wufoo form is a link going to another page on our website. We are wondering if clicking on that link will result in a bounce since it is in an iframe. We are using google analytics.
Reporting & Analytics | | seozachz0