Most efficient way to change site structure?
-
I would like to change my sites structure to be more efficient for SEO. I have a fear that the changes will have a potential impact on my current rankings, but know this would be a good long term decision.
My site is wordpress, so the changes are relatively easy to make.
What are some ways to change the site structure without damaging your rank? I would have to have to clean up a bunch of errors, so is the best way to simply do 301 redirects on the old pages?
-
Can you offer an example of a couple URLs in your current structure, along with what you plan for your new structure?
Regarding the errors, do you have them now? Or do you believe the change will cause errors?
-
Making solid SEO changes will only have a positive impact in the long run. However there is no magic i'm afraid, and like everything there is a ying and a yang and unfortunately you may see a dip in rankings whilst Google reconfigures itself based on your changes. If your changes are done correctly this should not take too long though.
I would have to have to clean up a bunch of errors, so is the best way to simply do 301 redirects on the old pages?
This really depends on what the errors are?
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site migration from non canonicalized site
Hi Mozzers - I'm working on a site migration from a non-canonicalized site - I am wondering about the best way to deal with that - should I ask them to canonicalize prior to migration? Many thanks.
Intermediate & Advanced SEO | | McTaggart0 -
1 Ecommerce site for several product segments or 1 Ecommerce site for each product segment ?
I am currently struggling with the decision whether to create individual ecommerce sites for each of 3 consumer product segments or rather to integrate them all under one umbrella domain. Obviously integration under 1 domain makes link building easier, but I am not sure how far google will favor in rankings websites focussed on one topic=product segment. Product segments are medium competitive.Product segments are not directly related but there may be some overlap in customer demographics- Any thoughts ?
Intermediate & Advanced SEO | | lcourse1 -
Recovering from a site migration
Hi. I've been working on http://www.alwayshobbies.com/ for a number of months. All was fine, but then we had a site migration which involved a huge number of redirects. There's been a couple of similar moves in the past. As a result, rankings have plummeted. To resolve this, we're considering letting all the old pages 404 by turning of the redirects, and removing all links to them where we can. Some key pages could have canonicals added, but basically we're looking to purge as much as possible. Does this sound like a reasonable tactic?
Intermediate & Advanced SEO | | neooptic0 -
What's the best way to manage content that is shared on two sites and keep both sites in search results?
I manage two sites that share some content. Currently we do not use a cross-domain canonical URL and allow both sites to be fully indexed. For business reasons, we want both sites to appear in results and need both to accumulate PR and other SEO/Social metrics. How can I manage the threat of duplicate content and still make sure business needs are met?
Intermediate & Advanced SEO | | BostonWright0 -
How to structure your site correctly for optimal juice flow?
Hello fellow mozzers. I have a question regarding structuring a site for optimal link juice flow. If you have an existing website that has for instance a contact page, we know its pointless for that page to have any juice at all. In a hypothetical scenario would it be ok to no index, no follow that page? What happens to existing pagerank on such a page? for instance if you have a contact page with pr 4 and you no index, no follow it, I understand the pagerank will disappear from that page but will it be distributed to other pages on your site? What would be the correct way of handling this scenario?
Intermediate & Advanced SEO | | rightmove0 -
How do you prevent the mobile site becoming a duplicate of the full browser site?
We have a larger site with 100k+ pages, we need to create a mobile site which gets indexed in the mobile engines but I am afraid that google bot will consider these pages duplicates of the normal site pages. I know I can block it on the robots.txt but I still need it to be indexed for mobile search engines and I think google has a mobile crawler as well. Feel free to give me any other tips that I should follow while trying to optimize the mobile version. Any help would be appreciated 🙂
Intermediate & Advanced SEO | | pulseseo0 -
Dupicated Site Issues?
We are launching a new site for the Australian market and the URL will just be siteAU.com. Currently the tech team (before we came on board) has it setup with almost exactly the same content (including the site css/nav/structure etc). Some product page content is slightly different, and category pages have different product orders, plus there are location pages that are specific to AU, but otherwise it's the same. The original site: site.ca has been around for 6+ years, with several thousand pages and solid organic ranking (though the last few months have dropped ) Will the new AU site create issues for the original domain? We also have siteUSA.com which follows the same logic and has been live for a while.
Intermediate & Advanced SEO | | BMGSEO0 -
How to best utilize network of 50 sites to increase traffic on main site
Hey All, First off I wanna thank everyone who has responded to all my previous questions! Love to see a community that is so willing to help those who are learning the ropes! Anyways back to my point. We have a main site that is a PR 3 and our main focal point for lead generation. We recently acquired 50 additional sites (all with a PR of 1-3) that we would like to use as our own little back linking campaign with. All the domains are completely relevant to our main site as well as specific pages within our main site. I know that reciprocal links will get me no where and that google is quickly on to the attempted 3 way link exchange. My question is how do I best link these 50 sites to not only maintain there own integrity and PR but also assist our main site. Thanks All!
Intermediate & Advanced SEO | | deuce1s0