Dashes / Slashes / Full Spots in Meta Tile.
-
Hello,
I have a question how about how google sees dashes, slashes, full stops etc. I am new to SEO so this might be dumb.
I sell refurbished printer parts. The majority of people search for the part number in google.
A typical part number might be "04.F5/S3A YA50" . A customer might search for "04F5S3A YA50" or "04.F5/S3AYA50" or "04.F5/S3A YA50" or "04.F5/S3A-YA50". They aren't radically different but seem to effect the rankings.
At the moment I use the following stucture for the meta tiles, descriptions etc
04.T5/S3A YA50 (04T5S3AYA50) by OEM | mysite
Buy refurbished OEM 04.T5/S3A YA50 (04T5S3AYA50). Free next day delivery. 12 month warrnanty on all parts.
www.mysite/4F5S3AYA50
Part number (Part number no spaces) by OEM | Mysite
Generic text Part number (Part number no spaces) text
www.mysite/(Part number no spaces
My questions, should I try to include all the different ways a customer might search for a part number in my meta title, description, url etc. Or should I try to include within the content of the page.
Many thanks
-
Thanks for the link Gary.
I watched the video on misspellings;
http://www.seomoz.org/dp/seomoz-pro-video-tips
I think this would be a good way to capture variants of the part number search
-
http://www.googleguide.com/advanced_operators_reference.html
Have a look at the reference, it shows that what I was saying about the "-" is true, although whether it is always honoured is another question!
It also suggests about arithmitic operators (-,+,/,*), as these could all be part of your part number,a nd your part number could sometimes look like an equation, google may try to "solve" the equation. Ig uess the way to get around that would be to put your query in speach marks, but you can;t train your user base to do that!
Out of vuriosity, what pro video do you find your answer in. I wouldn't mind taking a look myself.
-
thanks Joel . Gary.
Gary, I always believed "-" was treat the same as " " or "" i.e. Monkey-Butler would be treated the same as "Monkey Butler" or "MonkeyButler" or "Monkey" & "Butler". But after reading your response I am now not so sure. Your answer seems logical. Anyone know the answer?
I actually found a decent answer to my intial question in the Pro Video section about misspellings
-
My personal thought is that you're doing the right thing as you are. You could possibly have an area on your page that lists possible varients of the part number in a box titled "Also known as" or something similar to increase user experience. I'm nto sure it will have a huge amount of SEo benefit though.
Whilst nto an expert on Google query syntax, I'm pretty sure things like full stops, slashes are more or less ignored. dashes are used by google to remove a part of a qury (e.g. "cars -audi" - find sites with the keyword cars but not the keyword audi) so maybe that is why you're experiencing sme differences in the SERPs when searching for the same part number with different combinations of slashes, dashes and stops.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Blog.site.com vs site.com/blog
Which is better for SEO: blog.site.com or site.com/blog. In other words, is it better to have the blog running in a subdomain or as a director within the main site? Right now we are running as a subdomain, but want to be sure Google isn't considering that a separate site. The blog shows up separately on Google Analytics, which makes me think site.com/blog is better if for no other reason, it would give our domain greater traffic. Not sure if this matters, but some site info: our site is a sharing economy tool for renting your stuff we are running the blog on Wordpress blog traffic is about 5% of total traffic
Content Development | | TapGoods0 -
Can We Publish Duplicate Content on Multi Regional Website / Blogs?
Today, I was reading Google's official article on Multi Regional website and use of duplicate content. Right now, We are working on 4 different blogs for following regions. And, We're writing unique content for each blog. But, I am thinking to use one content / subject for all 4 region blogs. USA: http://www.bannerbuzz.com/blog/ UK: http://www.bannerbuzz.co.uk/blog/ AUS: http://www.bannerbuzz.com.au/blog/ CA: http://www.bannerbuzz.ca/blog/ Let me give you very clear ideas on it. Recently, We have published one article on USA website. http://www.bannerbuzz.com/blog/choosing-the-right-banner-for-your-advertisement/ And, We want to publish this article / blog on UK, AUS & CA blog without making any changes. I have read following paragraph on Google's official guidelines and It's inspire me to make it happen. Which is best solution for it? Websites that provide content for different regions and in different languages sometimes create content that is the same or similar but available on different URLs. This is generally not a problem as long as the content is for different users in different countries. While we strongly recommend that you provide unique content for each different group of users, we understand that this may not always be possible. There is generally no need to "hide" the duplicates by disallowing crawling in a robots.txt file or by using a "noindex" robots meta tag. However, if you're providing the same content to the same users on different URLs (for instance, if both example.de/ and example.com/de/ show German language content for users in Germany), you should pick a preferred version and redirect (or use the rel=canonical link element) appropriately. In addition, you should follow the guidelines on rel-alternate-hreflang to make sure that the correct language or regional URL is served to searchers.
Content Development | | CommercePundit0 -
Is the Page Authority/Rank of my corporate site affected by my blog's PA/PR and vice versa?
If I host my blog on my corporate site (it is a wordpress blog) will the page authority and page rank of my site translate to the blog? And does this also go the other way around? My gut says this would make sense, and I think I have seen it in action with other corporate sites that host their wordpress blogs, but I want to be completely sure. Even better, if someone can explain to me how this works, that would be super helpful!
Content Development | | Kendi0 -
Spell Check Bot / Crawler
Hi guys, Does anyone know of a script / app / bot / browser plugin that will crawl an entire website, examine the content, and report on any spelling (or grammar) mistakes? Many thanks. C.
Content Development | | cmoylan0 -
What are you doing to convert blog readers to inquiries/leads?
I'm curious what tactics people are finding successful in converting readers into leads, inquiries, or sales. Anyone feel like sharing?
Content Development | | BedeFahey0 -
Meta descriptions and conversion rates
Hi, does there exist any good data on the correlation between the meta description and having the same text in the body text (as pre-ample in bold, for instance) and conversion rates?
Content Development | | vibelingo0 -
Wordpress Duplicate Pages/ URL's - Help !
Hi guys, I have been running SEOMoz for just over a month and slowly cleaning up one of my Wordpress Blogs. While going through the crawl reports I have noticed that I have duplicate pages showing on the crawl. For example, the main post would be; www.xxxxx.com/blog/post-title Then I see another URL which would be; **www.xxxx.com/blog/page/59 ** When I click on either URL it goes back to the actual post title URL. What's with these page URL's ? Isn't these two URL's showing duplicate content to the search engines ? Any suggestions would be greatly appreciated.
Content Development | | dcc0 -
Meta Title and Description Placement in Wordpress
I noticed in wordpress code that the <title>and <description> are not at the top of the code and rather located a ways down the code and not displayed how previous sites used to be.</p> <p>Does this still matter for SEO.</p> <p>I thought it should have been,</p> <div id="syn_row5" class="SYN_TXT"><span class="HTML_TXT"><span class="HTML_TAG"><<span class="HTML_ELM">title</span>></span><span class="HTML_TAG"></<span class="HTML_ELM">title</span>></span></span></div> <div class="SYN_ROW"> <div id="syn_row6" class="SYN_TXT"><span class="HTML_TXT"><span class="HTML_TAG"><<span class="HTML_ELM">meta</span> <span class="HTML_ATR">name</span>=<span class="HTML_VAL">"Description"</span> <span class="HTML_ATR">content</span>=<span class="HTML_VAL">""</span> /></span></span></div> <div class="SYN_TXT"><span class="HTML_TXT"><span class="HTML_TAG"> <div id="syn_row6" class="SYN_TXT"><span class="HTML_TXT"><span class="HTML_TAG"><<span class="HTML_ELM">meta</span> <span class="HTML_ATR">name</span>=<span class="HTML_VAL">"Keywords"</span> <span class="HTML_ATR">content</span>=<span class="HTML_VAL">""</span> /> (if still needed ?)</span></span></div> <div class="SYN_TXT"><span class="HTML_TXT"><span class="HTML_TAG"><span class="HTML_TXT"><span class="HTML_TAG"> </span></span></span></span></div> <div class="SYN_TXT"><span class="HTML_TXT"><span class="HTML_TAG"><span class="HTML_TXT"><span class="HTML_TAG"><span class="HTML_TXT"><span class="HTML_TAG">Is there a way to do this in Wordpress? Or does placment not matter anymore?</span></span></span></span></span></span></div> </span></span></div> </div></title>
Content Development | | hfranz0