What can cause for a service page to rank in Google's Answer Box?
-
Hello Everyone,
Have recently seen a Google result for "vps hosting" showing service page details in Answer Box.
I would really like to know, what can cause a service page to appear in the Answer Box? Have attached a screenshot of result page.
-
Thanks Erica. I appreciate your thought on this.
But I think, my question is still unanswered. Because answer box should come up with such content that contains answer to the users question or information that can help user to get answer out of it. But here, it is showing up a product page which does not even answer the users query although it is promoting someone's product in answer box...:-)
Can we consider this as technical bug?
-
Google can, for the most part, tell the difference between product pages, blogs, etc. With answer boxes, they are looking for the best and easiest answer to the query and they don't really care that it's a services page, not a product page. In most cases, a page that doesn't sell anything is going to be better for Google since they are making any money off that sale and the whole idea of the answer box is that you never leave Google because you got your answer.
-
Thanks for the quick response Patrick,
But I am already aware of things that can help Google to understand and bring up your content in Answer Box. I would rather like to know, How service page can appear there?
Or Google is not yet able to differentiate between product page content and informative blog content...One more thing, Its not my content in answer box....
-
Hi there
There are two great resources you should read on answer boxes:
Google Answer Boxes: The What, Why and How (SEW)
Optimizing For The Google Quick Answers Box (SEL)From the looks of things - you structured / formatted your information properly and Google found the content valuable enough to return in results. Consider this a great thing! I would suggest attempting to do the same across other services / products you have to have these other pages pop up in the same way. Have you seen a better CTR or conversion rate because of this?
Very interesting! Congrats!
Patrick
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does content revealed by a 'show more' button get crawled by Google?
I have a div on my website with around 500 words of unique content in, automatically when the page is first visited the div has a fixed height of 100px, showing a couple of hundred words and fading out to white, with a show more button, which when clicked, increases the height to show the full content. My question is, does Google crawl the content in that div when it renders the page? Or disregard it? Its all in the source code. Or worse, do they consider this cloaking or hidden content? It is only there to make the site more useable for customers, so i don't want to get penalised for it. Cheers
Intermediate & Advanced SEO | | SEOhmygod0 -
Do I eventually 301 a page on our site that "expires," to a page that's related, but never expires, just to utilize the inbound link juice?
Our company gets inbound links from news websites that write stories about upcoming sporting events. The links we get are pointing to our event / ticket inventory pages on our commerce site. Once the event has passed, that event page is basically a dead page that shows no ticket inventory, and has no content. Also, each “event” page on our site has a unique url, since it’s an event that will eventually expire, as the game gets played, or the event has passed. Example of a url that a news site would link to: mysite.com/tickets/soldier-field/t7493325/nfc-divisional-home-game-chicago bears-vs-tbd-tickets.aspx Would there be any negative ramifications if I set up a 301 from the dead event page to another page on our site, one that is still somewhat related to the product in question, a landing page with content related to the team that just played, or venue they play in all season. Example, I would 301 to: mysite.com/venue/soldier-field tickets.aspx (This would be a live page that never expires.) I don’t know if that’s manipulating things a bit too much.
Intermediate & Advanced SEO | | Ticket_King1 -
Does DMCA protection actually improve search rankings (assuming no one's stolen my content)
Hello Moz Community, I had a conversation with someone who claimed that implementing a DMCA protection badge, such as those offered at http://www.dmca.com/ for $10/mo, will improve a site's Google rankings. Is this true? I know that if my content is stolen it can hurt my rankings (or the stolen content can replace mine), but I'm asking if merely implementing the badge will help my rankings. Thanks! Bill
Intermediate & Advanced SEO | | Bill_at_Common_Form0 -
How to ask customers to +1 the page of the service/product they used and liked on Google+ of website
What format to use (how to write) to ask customers to +1 the page of the service/product they used and liked on Google+?
Intermediate & Advanced SEO | | MasonBaker0 -
Google's serp
Hello Guys ! I will appreciate if you will share your thoughts re the situation i have. The homepage for one of my sites is one last page of google's serp, although internal pages are displayed in the top 10. 1. Why ?
Intermediate & Advanced SEO | | Webdeal
2. What should I do to correct the situation with the homepage ? regards0 -
Do Outbound NoFollow Links Reduce the Page's Ability to Pass PageRank?
I get the recent change where adding a nofollow to one link wont increase the juice passed to other links. I'm wondering if nofollow still passes link-juice into the void. i.e. if a page has $10 of link-juice and has one link then regardless of whether this link is follow or nofollow will the page will leak the same juice? Specifically, Is this site benefitting from having a nofollow on the links in it's car buyer's checklist: http://www.trademe.co.nz/motors/used-cars/mitsubishi/diamante/auction-480341592.htm
Intermediate & Advanced SEO | | seomoz8steer0 -
A Noob's SEO Plan of attack... can you critique it for me?
I've been digging my teeth into SEO for a solid 1.5 weeks or so now and I've learned a tremendous amount. However, I realize I have only scratched the surface still. One of the hardest things I've struggled with is the sheer amount of information and feeling overwhelmed. I finally think I've found a decent path. Please critique and offer input, it would be much appreciated. Step One: Site Architecture I run an online proofreading & editing service. That being said, there are lots of different segment we would eventually like to rank for other than the catch-all phrases like 'proofreading service'. For example, 'essay editing', 'resume editing', 'book editing', or even 'law school personal statement editing'. I feel that my first step is to understand how my site is built to handle this plan now, and into the future. Right now we simply have the homepage and one segment: kibin.com/essay-editing. Eventually, we will have a services page that serves almost like a site-map, showing all of our different services and linking to them. Step Two: Page Anatomy I know it is important to have a well defined anatomy to these services pages. For example, we've done a decent job with 'above the fold' content, but now understand the importance of putting the same type of care in below the fold. The plan here is to have a section for recent blog posts that pertain to that subject in a section titled "Essay Editing and Essay Writing Tips & Advice", or something to that effect. Also including some social sharing options, other resources, and an 'about us' section to assist with keyword optimization is in the plan. Step Three: Page Optimization Once we're done with Step Two, I feel that we'll finally be ready to truly optimize each of our pages. We've down some of this already, but probably less than 50%. You can see evidence of this on our essay editing page and proofreading rates page. So, the goal here is to find the most relevant keywords for each page and optimize for those to the point we have A grades on our on-page optimization reports. Step Four: Content/Passive Link Building The bones for our content strategy is in place. We have sharing links on blog posts already in place and a slight social media presence already. I admit, the blog needs some tightening up, and we can do a lot more on our social channels. However, I feel we need to start by creating content that our audience is interested in and interacting with them on a consistent basis. I do not feel like I should be chasing link building strategies or guest blog posts at this time. PLEASE correct me if I'm off base here, but only after reading step five: Step Five: Active Link Building My bias is to get some solid months of creating content and building a good social media presence where people are obviously interacting with our posts and sharing our content. My reasoning is that it will make it much easier for me to reach out to bloggers for guest posts as we'll be much more reputable after spending time doing step 4. Is this poor thinking? Should I try to get some guest blog posts in during step 4 instead? Step Six: Test, Measure, Refine I'll admit, I have yet to really dive into learning about the different ways to measure our SEO efforts. Besides being set up with our first campaign as an SEOPro Member and having 100 or so keywords and phrases we're tracking... I'm really not sure what else to do at this point. However, I feel we'll be able to measure the popularity of each blog post by number of comments, shares, new links, etc. once I reach step 6. Is there something vital I'm missing or have forgotten here? I'm sorry for the long winded post, but I'm trying to get my thoughts straight before we start cranking on this plan. Thank you so much!
Intermediate & Advanced SEO | | TBiz2 -
Can backlinks negatively influence your ranking, or worse, cause a penalty?
Hello everbody! I am the owner of a price compare website and have been running it succesfully for over two years now. However, since february the news and articles section of our website lost a great deal of it's traffic. We did not completely lose traffic but only for items that were posted after february 2011. We have skilled content writers who do good research on the topics covered in our news section, i can honestly say we write our content for our visitors and not just for the search engines. We have investigated every part of our source code but we did not find anything there that was violating any guidelines. So my next guess was that maybe some incoming links could harm our news section. The most backlinks we receive are directed to our news and article section. These links are generally put on sites which use our RSS feed. There is just one website that we think could be the reason. It had included our RSS feed on each page which resulted in over 2,500,000 backlinks from a single domain which hosts a very poor quality website. We never considered it to be harmfull so we never did anything about it. My question is if this case could be the reason for the drop in traffic? kind regards, Jeroen from the Netherlands
Intermediate & Advanced SEO | | jeroenpf0