What Google Analytics Data to Share with Potential Website Buyer
-
Hi Mozzers,
We have contacted our competitors to let them know we would like to sell our website (domain and all content).One of them has asked for Google Analytics data. Which parts of this and how is this data best shared in such a case?
As this is the opening of offers, I'm assuming some kind of PDF export with a summary of some Analytics data is sufficient to see who is serious. Then for those who are serious more data could be shared. Or is it ever ok to share your full Analytics with a competitor?
Would love to hear what data and best practises are used to share this kind of information.
Thank you.
-
Initially, I would get the competitor to sign an NDA so that there aren't any issues later. It really doesn't matter how much you're going to sell the website and domain name for, you want to protect yourself in the future.
Initially, I would point them to SEMrush.com for data, as that typically has as much as someone would need. And, it's a third party offering the data. As for Google Analytics access, I wouldn't give them Analytics access at first, I would ask them what data they are looking for. You can typically give them a PDF that shows the past year of page views, showing the "monthly" view. I also would share with them the referral sources, so that they understand that the site isn't gaming the page view numbers.
-
I think it depends on how much you are trying to sell your website for. I think as a frist step it would be nice to see traffic to the website year over year along with where that traffic is coming from. So for example, you could pull some aggregate data of a comparison of YoY traffic then have an overall break down of traffic sources for the last year or 6 months. In addition, to that data if it was me I would like to see engagement metrics like avg. session duration and bounce rate. It does no one any good if you can drive a lot of traffic but people are bouncing from the site and avg. session duration is very low. I am assuming they would like to see people are coming to the site and engaging with it appropriately. I would also include a breakdown of where website traffic is coming from geographically along with pageviews for each region. I think segmenting this out by Country would be appropriate if it is an international website however if you only deal with people locally I would just segment by state or region.
If you were going to hold off on showing revenue and financials then I would recommend pulling some backlink data from SEM Rush or Ahrefs. Also, I would consider showing some overall rank data from the site as well if you are actively tracking keyword ranking and positioning.
Then if they are serious I would consider going into Google Webmaster Tools (Search Console) and pull some data on the overall health of the website such as, the number of pages indexed, search analytics data like top queries or pages. At this point, I would show financial data and overall revenue of the website.
As a point of reference, I know Flippa lets you buy and sell websites. You can head over to their platform and navigate to the 'Buy' section of the site and see what sort of data other people are openly sharing about their websites.
Hope this helps let me know if you have anymore questions.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Yelp (recrawl Google/Bing)
If Google and Bing show an older version of a site's Yelp rating in the search results, what options are there to help ensure Google and Bing recrawl the Yelp page? Additionally, it appears third-party sites such as MapQuest show Yelp ratings and appear in Google search results; is it possible to request MapQuest to recrawl Yelp and then ask Google to recrawl MapQuest? Any advice would be much appreciated!
Industry News | | Mack_1 -
Time to Separate Company Websites or Keep it on One Domain?
Hey Everyone! I am completely stumped with what I should do for the scenario I find myself in… I’m hoping with your experience, you could guide me into the right direction. Let’s say our current website is Brown.com (Brown Group Inc.). We have a splash page, which links to two subfolders Brown Minerals (Brown.com/Minerals) and Brown Pet Products (Brown.com/Pet). Both of these are separate companies but owned by Brown Group Inc. Each company specializes in different industries, sell different products, have different customers and have different marketing. The only common thing the two companies have is the brand name “Brown” and owned by the same person. Brown Group Inc.
Industry News | | rminerals
(Brown.com) Brown Minerals
(Brown.com/Minerals) Brown Pet Products
(Brown.com/Pet) I work specifically for Brown Minerals. It is my job to develop a new website, build traffic to our website, improve our SEO rankings and to build the Brown Minerals online brand. I am afraid that the work I will be putting into building our online brand may not be as effective since we share the same domain name with Brown Pet Products, which their website is outdated, they have their own traffic, links, etc. specifically for their products & industry. My question is, should we keep both websites in subfolders on the existing domain name or should we separate the websites and put them on their own domain names (BrownMinerals.com and BrownPetProducts.com)? Thank you0 -
What are your opinions on the Google News vs Spanish Government Issue ?
Greg Sterling said: "Governments across Europe are justifiably alarmed by the declining fortunes of their respective newspaper industries. However punitive or parasitic taxation measures targeting Google, masquerading as copyright protections, are not the answer." Do you agree?
Industry News | | Tintanus1 -
What are the meta tags should be included in the website and all its pages?
Hi Moz teams and all community members, I have been thinking that what are the necessary meta tags should I include in the website and all its pages? Please guide me with the detail manner and how important each of these as I found this useful link. Best,
Industry News | | Futura
Teginder0 -
Does Google still have a standard search result? How can I get it?
I have heard a lot from the experts that there are no "Standard" Google search results anymore. They said that most of the SERP's of Google that show up are customized/tailored for each individuals even if they are not logged-in using their Google Custom Search. My questions are, Is there still a way to retrieve the standard Google search result? How? Are these scripts will be helpful when searching on Google? *webhp?
Industry News | | RafaelRanada
*complete=0
*pws=0 watch?v=B8ofWFx525s B8ofWFx525s watch?v=B8ofWFx525s0 -
Why Does OSE (Open Site Explorer) have such little backlink data on russian sites in the google.ru index?
OK this seems v strange, but google.ru are indexing far more BLs in their SERPS for a widget than OSE reports. Very little data is found in OSE for russian based sites. Is this the marketing intention? (I could send raw data if needed!) What is filtering this vast google.ru data list out? Is OSE only catered for US/UK?
Industry News | | Turkey0 -
What is the best method for getting pure Javascript/Ajax pages Indeded by Google for SEO?
I am in the process of researching this further, and wanted to share some of what I have found below. Anyone who can confirm or deny these assumptions or add some insight would be appreciated. Option: 1 If you're starting from scratch, a good approach is to build your site's structure and navigation using only HTML. Then, once you have the site's pages, links, and content in place, you can spice up the appearance and interface with AJAX. Googlebot will be happy looking at the HTML, while users with modern browsers can enjoy your AJAX bonuses. You can use Hijax to help ajax and html links coexist. You can use Meta NoFollow tags etc to prevent the crawlers from accessing the javascript versions of the page. Currently, webmasters create a "parallel universe" of content. Users of JavaScript-enabled browsers will see content that is created dynamically, whereas users of non-JavaScript-enabled browsers as well as crawlers will see content that is static and created offline. In current practice, "progressive enhancement" in the form of Hijax-links are often used. Option: 2
Industry News | | webbroi
In order to make your AJAX application crawlable, your site needs to abide by a new agreement. This agreement rests on the following: The site adopts the AJAX crawling scheme. For each URL that has dynamically produced content, your server provides an HTML snapshot, which is the content a user (with a browser) sees. Often, such URLs will be AJAX URLs, that is, URLs containing a hash fragment, for example www.example.com/index.html#key=value, where #key=value is the hash fragment. An HTML snapshot is all the content that appears on the page after the JavaScript has been executed. The search engine indexes the HTML snapshot and serves your original AJAX URLs in search results. In order to make this work, the application must use a specific syntax in the AJAX URLs (let's call them "pretty URLs;" you'll see why in the following sections). The search engine crawler will temporarily modify these "pretty URLs" into "ugly URLs" and request those from your server. This request of an "ugly URL" indicates to the server that it should not return the regular web page it would give to a browser, but instead an HTML snapshot. When the crawler has obtained the content for the modified ugly URL, it indexes its content, then displays the original pretty URL in the search results. In other words, end users will always see the pretty URL containing a hash fragment. The following diagram summarizes the agreement:
See more in the....... Getting Started Guide. Make sure you avoid this:
http://www.google.com/support/webmasters/bin/answer.py?answer=66355
Here is a few example Pages that have mostly Javascrip/AJAX : http://catchfree.com/listen-to-music#&tab=top-free-apps-tab https://www.pivotaltracker.com/public_projects This is what the spiders see: view-source:http://catchfree.com/listen-to-music#&tab=top-free-apps-tab This is the best resources I have found regarding Google and Javascript http://code.google.com/web/ajaxcrawling/ - This is step by step instructions.
http://www.google.com/support/webmasters/bin/answer.py?answer=81766
http://www.seomoz.org/blog/how-to-allow-google-to-crawl-ajax-content
Some additional Resources: http://googlewebmastercentral.blogspot.com/2009/10/proposal-for-making-ajax-crawlable.html
http://www.seomoz.org/blog/how-to-allow-google-to-crawl-ajax-content
http://www.google.com/support/webmasters/bin/answer.py?answer=357690 -
How does recent Google update affect e-commerce sites:
Most ecommerce sites use the original manufacturer product descriptions in their content. The product features and specifications are the content made by the manufacturer. Sometimes manufacturers insist that the ecommerce sites should use their original content and it is impossible to change what available in the original content and rewrite it.
Industry News | | IM_Learner1