Which SEO Metric is the most Important?
-
Hello
There are many SEO metrics like DA or MozTrust and even Other metrics such as cognitive SEO metric.
-
Just because Moz says you have the same score, it doesn't mean you have links in Googles eyes. I am a big fan of Moz so this isn't me knocking their software - buts its pretty easy to manipulate DA and PA either to show your site has higher metrics / or lower metrics.
Google also crawls more of the web than Moz, so Google could of found more useful links that Moz hence why they might rank above you.
It could also be that they have better user metrics or more people searching for 'brand name + query'
SEO isn't as easy as it was 5 years ago for working out why your competitors rank above you - there isn't a crazy formula anymore. Its softer metrics which are pretty hard to measure.
Concentrate less on them and more on your own site, can you get the site to load that little bit quicker, is your content '10x content' if not, make it 10x content.
Is your site super mobile friendly and I don't mean just "passing the google mobile friendly test" - that's the bare minimum, get real user feedback and try and improve it.
Is there anyway of keeping people on the site longer, could you produce a video.
Thanks
Andy
-
I see there are 200 factors to ranking, But in comparison, my site and my competitor are equal on-page and my site has better Trust rank,moz rank DA and PA authority. and in SERP, my site is number two and the other one is first of google! Its my question,Why?
-
I agree with logan- just to add one thought.
Seo Metrics like Domain Authority , link amount , link quality are no longer accurate since people send disavow files to google telling google to ignore certain links and the tools don't have the info. In short seo is an art and you need to pull all info available to paint your picture and different people will interpret the data differently.
-
yeah have to agree with Logan - there isn't 1 metric to analyse - its a combination of factors.
Google have publicly stated that there are over 200 ranking signals, so even if you 'win' in one metric you could be losing out on all the rest.
Sorry there isn't a one metric to determine your SEO score vs your competitors.
-
There are about as many answers to this question as there are SEO practitioners.
All things equal on-page, the tie breaker could come down to:
- Links
- Mobile-friendliness
- Trustworthiness of the site
- Expertise demonstrated by the content
- Overall authority of the site
- HTTP vs. HTTPS
- Usability of the site
These are a few examples, but it demonstrates the point that there are a lot of factors that are considered by Google when determining position.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Many SEO tools donot allow me to check my site with https?
Hello All, Many seo tools I am using in that few tools do not allow me to test my site with https but it force me to check with http and then give report. So my query is do these tools give accurate report with http same like https? Thanks!
Competitive Research | | wright3350 -
Keyword comparison and importance
hello, how can i compare two keywords? let's say i have i those two keywords: a) πτυχιακες εργασιες β) πτυχιακές εργασίες how can i see in what way most people are searching?
Competitive Research | | anavasis0 -
Competitors ranking in top three with worse SEO
Ok I am at a loss. Our client is trying to rank for keywords like "dental assistant programs utah", but they are still on the bottom of page 1/top of page 2. The guys in the top 3 have terrible SEO. No links, newer domains, etc. I looked into it extensively and learned about the "honeymoon period" people talk about but we are long past that. I've looked through webmaster tools to see if there are any issues, and I can't find a thing. Anyone have an idea of what we could be doing wrong that is making us be put down so far on the page? Before I got here the SEO guys were doing older tactics which I think was starting to hurt them with penguin and what not so I tried my best to delete the crap content and clean everything up on the website. thanks for all your help! I really appreciate it.
Competitive Research | | boyackp0 -
SEO ranking question
Hey, If a site for had a series of articles, and had the privilege of guest posting on several sites, such as mashable, entrepreuner.com, inc.com, and a few other not as big sites. and let us also say that this site is new and currently has pagerank of 0. How would the above benefit the site and the visibility of the articles on google? Also, with guest-posting, is it problematic to have the exact article also on your site? thanks in advance!
Competitive Research | | Raz.0 -
Can NoFollow Links Hurt SEO Efforts?
Hi Mozzers' I've been doing some research on a few sites and found that one or two contain allot of nofollow links, can these have a negative effect on seo efforts?
Competitive Research | | Kal-SEO0 -
Improving SERP rankings via strategic SEO tactics
Hi, We just build some of our new content pages on our website 1.https://www.practo.com/ray/dental-software 2.https://www.practo.com/ray/dermatology-software 3.https://www.practo.com/ray/homeopathy-software Could someone explain how do I build around a good SEO strategy to compete with others for better positions on the SERP's. I have not done anything apart from fixing proper title tags , and meta descriptions etc and of course putting down relevant fresh content onto these pages. These pages were published about 3 weeks ago - Only this url ranks on the 2nd page as of now for keywords like "dermatology software" https://www.practo.com/ray/dermatology-software The rest of the URL's do not rank anywhere till the 10th SERP too! What could be wrong and where could I have the opportunity to boost the SEO tactics since all the pages which rank above it are just not providing the right kind of product as we are and still they take up the top positions and genuine users miss out on our domain. Thanks . Looking forward to some awesome responses.
Competitive Research | | shanky10 -
Open Site Explorer is not showing dmT. Where do I go to get this metric.
Just trying to understand the video I watched on Link Building w/ Open Site Explorer. I'm not seeing the dmT metric in the live version. Has it been replaced by something else. Or is there someplace else I need to look for it?
Competitive Research | | AhmadS0 -
Pre-Launch SEO?
We are currently building a brand new site that should launch in the next 6 to 8 months. Obviously we have zero backlinks, zero mentions anywhere, etc. My plan is to set up a landing page with contact info, links to social network, mailing list signup, the usual. I'll be doing keyword research and gathering leads for potential links but should i start and active linkbuilding campaign? What kind of SEO work would you recommend while the site is in development?
Competitive Research | | AaronParrish0