Optimize homepage for brand-name or local keyword query for franchisees?
-
We are launching quasi "microsites" for our franchisees within our main company website. My question is wether to optimize the homepage for the franchisee's business name OR a local keyword query? I know standard practice is to optimize the homepage for your company's brand-name, but in this case, brand awareness isn't strong for these new local businesses. Also, apart from the homepage and service page, there is not much room to create optimize content- other pages are simply reviews, projects and a contact us page.
Thanks!!
-
Hi Dmitrii,
Thanks for the response!Our brand is quite known in our more established territories, but not where new locations are launching. Our industry is exterior painting, so we want to capture those users searching locally (example, exterior painters in (city name)).
My thought process was to optimize the "microsite homepage" for a local keyword query since our main website's homepage already ranks for our brand-name. So if there are branded searches, users will still land on our site.I'm new to SEO, so I'm just not 100% sure this is the best strategy.
-
Hi there.
I'd try to make space for other content - if you want website to rank (franchise or not), you will need content.
As for if you HAVE to pick between two - it depends on brand. Is brand known? Are you trying to push your brand? How people find you etc? Usually you can optimize index page for a keyword, and brand name kinda tags along.
Hope this helps.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Domain Name Migation + HTTPS?
One of our clients is considering migrating their domain name _and _changing protocol (http to https), as well as changing hosting providers, at the same time. Is it fine to make the changes at the same time, or would you recommend 'phasing' the migration?
Intermediate & Advanced SEO | | ThreeShips1 -
Keyword Stuffing - Ecommerce websites
Hey Mozzers, Im undertaking a content audit and its going very well, we have written some better content for the first set of pages, it still needs some improvement but we have a good base and starting point from which we can make an SEO log and work on it over time. For the content I used the following formula for how many times to include a keyword Word Count / Length of Keyword. (eg. 600 words / 3 word keyword = 200). Then 1-4% of this (2-8 times). This has worked well for me in the past and has been a good base guide. I have ran the pages through Moz optimiser and every single page hit an A for keyword page optimisation. However many of the pages failed on keyword stuffing, which obviously has high priority. My dilemma is that, moz counts 15 as the cut off for keyword stuffing with the written text we have done really well with using it a set number of times. But these pages are product category pages. The keyword in the extreme of cases is listed 7-9 times in the side nav menu. 7-9 times in the product category listings. Take for example *** it is optimised for thermometers (i know it a tough single word keyword, and we have fairly modest aims with it, im using it here for example purposes). The word is used a good number of times within the article but is sent through the roof with the links to the sub categories. This page for example mentions the keyword 30 times. Can anybody suggest any ways to improve on this? Is how we display the categories in the nav bar and in the page excessive? As always many thanks!
Intermediate & Advanced SEO | | ATP0 -
Domain name with a single digit
I have an existing campervan hire website which is being redesigned, rebranded and renamed (including the domain). The website allows businesses and owners to list campervans for rent to customers. There are a huge amount of campervan hire companies and so not many relevant domain names. Also many are for sale as expensive premium domains. We want something different that will standout. We're thinking of https//:camper7.com as its short and we think it would work. Is it best to avoid using a single digit in a domain if it isnt a 2 or 4 or does it not matter if we think it could work as it would stand out? Any help or advice would be appreciated. thanks James
Intermediate & Advanced SEO | | Curran1 -
Can I Refine My Keyword List to Highlight Top (15) Keywords?
My client is wondering if I could provide him with a list of his site's 15 Top performing SEO keywords. However, based on the layout of everything I've used here on SEOMoz, I don't believe that's possible. Or, am i incorrect? Can you indeed come up with a list of Top (XX) SEO keywords for a given time period, for a campaign/website? Thanks ahead of time.
Intermediate & Advanced SEO | | BrandLabs0 -
Local SEO for a community.
How would one go about best doing local SEO for a townhome community? It seems to fall in between the traditional imformational SEO and the brick and mortar, G+ page model. There seems to be no way to attack the NAP, directory and traditional citation model for a certain region they build in. Any thoughts?
Intermediate & Advanced SEO | | AESEO0 -
Local TLD Domain and languages.
Hello all, I have a local tld domain in spanish for .es. Now i want to translate the site content to english and german. What do you advice? 1.1 www.domainname.es/en/ and www.domainname.es/de/ 1.2 en.domainname.es and de.domainname.es Or buy a new .com domain and set it like this: 2.1. www.domainname.com and www.domainname.com/de (english will be main language) 2.2. en.domainname.com and de.domainname.com Or the last option ( the one i think it's better) Local TLDs 3.1 www.domainame.es , www.domainname.co.uk , and domainname.de In this last case , the domain name is KW + Brand , should i also translate the KW? For example: www.heladosolimpia.es , www.icecreamolimpia.co.uk Thanks for your help.
Intermediate & Advanced SEO | | Barbio0 -
Is it better to use geo-targeted keywords or add the locations as separate keywords?
For example... state keyword (nyc real estate) or keyword, state (nyc, real estate) = 2 keywords Thanks in advance!
Intermediate & Advanced SEO | | Cyclone0 -
Canonical and optimization
Hi, I was thinking: If I had 4 pages, each of them optimized for an especific keyword, but set a canonical url to another page, would this another page rank for the 5 specific keywords? Ex: Page 1- Shoes
Intermediate & Advanced SEO | | PedroVillalobos
Page 2- Snickers
Page 3- Socks
Page 4- Feet
All set the canonical url to Page 5 Page 5 will rank for all this four keywords?0