Page Authority
-
Hi
We have a large number of pages, all sitting within various categories.
I am struggling to rank a level 3 for example, or increase authority of this page. Apart from putting it in the main menu or trying to build quality links to it, are there any other methods I can try?
We have so many pages I find it hard to workout what the best way to internal link these pages for authority. At the moment they're classified in their relevant categories, but these go from level 1 down to 4 - is this too many classification levels?
-
Hi,
Thank you both for your replies. I am working through onsite optimisation as this has been overlooked in the past, but it's a huge task for such a big task and taking up all of my time.
We do have schema and I have tried implementing the sitelinks search box but nothing shows in Google - I thought they chose who to show schema for?
I'll read the articles
Thanks!
-
Hi there
The resource Andy links to above is fantastic - I highly suggest reading and looking at the tactics they discuss as this is definitely beneficial to deeper internal pages.
I would also offer the following: take a look at Schema.org opportunities. The beauty here, beyond numerous types and ways of implementing (like organization, breadcrumbs, webpage, products, etc), a lot of these vocabularies can be built into the templates of your website and pull data from the page, saving you time, effort, and ultimately helping your website rank better.
Building off of this, I would also look into Google Sitelinks and Sitelinks Search Box - both will help give you a competitive edge in search results and also help users get to deeper content!
And lastly, while very basic and foundational, but often forgotten and overlooked, make sure your onsite SEO is on point and as optimized as it can be. Again, I am sure you've done this but sometimes there are little quick wins that can help you immensely.
Hope this helps! Let me know if you have any more questions! Good luck!
Patrick -
Hi Becky,
This sounds like a perfect candidate for some internal linking.
I like to point anyone looking at this, to the following article on EConsultancy as it explains the idea behind it and how you would implement. Well worth the read
-Andy
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Images on their own page?
Hi Mozers, We have images on their own separate pages that are then pulled onto content pages. Should the standalone pages be indexable? On the one hand, it seems good to have an image on it's own page, with it's own title. On the other hand, it may be better SEO for crawler to find the image on a content page dedicated to that topic. Unsure. Would appreciate any guidance! Yael
Intermediate & Advanced SEO | | yaelslater1 -
Duplicate page content on numerical blog pages?
Hello everyone, I'm still relatively new at SEO and am still trying my best to learn. However, I have this persistent issue. My site is on WordPress and all of my blog pages e.g page one, page two etc are all coming up as duplicate content. Here are some URL examples of what I mean: http://3mil.co.uk/insights-web-design-blog/page/3/ http://3mil.co.uk/insights-web-design-blog/page/4/ Does anyone have any ideas? I have already no indexed categories and tags so it is not them. Any help would be appreciated. Thanks.
Intermediate & Advanced SEO | | 3mil0 -
After adding a ssl certificate to my site I encountered problems with duplicate pages and page titles
Hey everyone! After adding a ssl certificate to my site it seems that every page on my site has duplicated it's self. I think that is because it has combined the www.domainname.com and domainname.com. I would really hate to add a rel canonical to every page to solve this issue. I am sure there is another way but I am not sure how to do it. Has anyone else ran into this problem and if so how did you solve it? Thanks and any and all ideas are very appreciated.
Intermediate & Advanced SEO | | LovingatYourBest0 -
Facebook page optimization
I'm working with a client who is "under attack" by one unhappy customer. That customer created a Facebook page to share her outrage, and her page is outranking my client's (consistently immediately above his FB page). I've checked all of the obvious things... page name page URL About section, and all business-related data He has MANY more "Likes" than she does, makes posts far more frequently (with much better Engagement), references his company name in almost every Post (as she does), and on and on. My main question is this... are there one or two factors that seem to have the most impact on how a given FB page ranks? Thanks for your help, Moz family! 🙂
Intermediate & Advanced SEO | | measurableROI0 -
What keywords should my main page contain ?
Hello. I have a domain with scripts and components for websites, each product page is somehow different and contains different phrases and keywords, for example: a) Flash Photo Gallery
Intermediate & Advanced SEO | | adrianTNT
b) JavaScript Menu
c) Flash Menu
d) PHP Rating Script
e) PHP Poll script It's kind of clear for me how to optimize keywords on these pages individually, but what would be best content / terms / keywords to use on my main page and main page title and anchor text to my root domain? Should it be a mix of all these keywords mentioned above ? Or is it better to be a general term like "website scripts" ?0 -
Can SEO increase a page's Authority? Or can Authority only be earned via #RCS?
Hi all. I am asking this question to purposefully provoke a discussion. The CEO of the company where I am the in-house SEO sent me a directive this morning. The directive is to take our Website from a PR3 site to a PR5....in 6 months. Now, I know Page Rank is a bit of a deprecated concept, but I'm sure you would agree that "Authority" is still crucial to ranking well. When he first sent me the directive it was worded like this "I want a plan in place with the goal being to "beat" a specific competitor in 6 months." When I prodded him to define "beat," i.e. did he mean "outrank" for every keyword, he answered that he wanted our site to have the same "Authority" that this particular competitor has. So I am left pondering this question: Is it possible for SEO to increase the authority of a page? Or does "Authority" come from #RCS? The second part of this question is what would you do if you were in my shoes? I have been devoting huge amounts of time on technical SEO because the Website is a mess. Because I've dedicated so much time to technical issues, link-earning has taken a back seat. In my mind, why would anyone want to link to a crappy site that has serious technical issues (slow load times, no persistent cart, lots of 404s, etc)? Shouldn't we make the site awesome before trying to get people to link to us? Given this directive to improve our site's "Authority" - would you scrap the technical SEO and go whole hog into a link-earning binge, or would you hunker down and pound away at the technical issues? Which one would you do first if you couldn't do both at the same time? Comments, thoughts and insights would be greatly appreciated.
Intermediate & Advanced SEO | | danatanseo1 -
How long until Sitemap pages index
I recently submitted an XML sitemap on Webmaster tools: http://www.uncommongoods.com/sitemap.xml Once Webmaster tools downloads it, how long do you typically have to wait until the pages index ?
Intermediate & Advanced SEO | | znotes0 -
Will Google Visit Non-Canonicalized Page Again and Return Its Page's Original Ranking?
I have 2 questions about canonicalization. 1. Will Google ever visit Page A again if after it has been canonicalized to Page B? 2. If Google will still visit Page A and found that it is not canonicalizing to Page B already, will the original rankings and traffic of Page A returned to the way before it's canonicalized? Thanks.
Intermediate & Advanced SEO | | globalsources.com0