International SEO and Website Redirection
-
Hey there Mozzers,
If you have a website for example www.example.com and you wanted to target Australia and UK and you owned the .com.au and .co.uk.
Would that be ok if everything redirected to the .com ?
I know that having the .com.au is a signal for Google but the redirection is causing me troubles. Would that be huge of a difference if everything redirected to the .com version of the site?
-
Hi Angelo,
Those location-specific domains are what we refer to as a ccTLD (Country Code Top Level Domain) and while they are a minor signal to both search engines and users, if they're being 301'd to the .com they won't be offering any signals at all. The only way they'd be passing strength is if they have backlinks pointing to them. If this is the case, you can expect ~80-90% of this strength to be passed via the redirect, the same as a standard link according to Matt Cutts in 2013.
If you really wanted to put those ccTLDs to good use you could create a geo-specific site on each one and have them rank individually for their respective country however I generally recommend against doing this simply because you're tripling the amount of time and budget that's required since each domain has to stand on its own merit.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Delay to rank for authority website versus new website
Hello, I have a website that has been existing for years. How long does it take if I have a good content on a page for it to rank ? I read here and that that it can take 4 to 6 months but it never says if it is for a brand new website or a old website that has an authority and some links. I also read that some people publish content and rank within a week on competitive keywords. So who is right, what is there to read in between the lines ?
Intermediate & Advanced SEO | | seoanalytics0 -
New websites
Hi Moz community, My company updated and used a new developer to build and re-design their charity websites: www.runforcharity.com, www.cycleforcharity.com and www.sportforcharity.com. This sites were "re-launched" at the beggining of December 2015 and I have now been able to get a good 6 weeks worth of data. I've been religiously using Moz.com for a couple of years and I use it simply for SEO purposes. Our websites are built upon organic traffic being driven to them and I have noticed that the PA on the new sites has taken a hammering. They all appear to have a PA of 1 and I'm at a loss why? It appears that no page has h1 text? Would this be an issue with the developer or something the content team is doing wrong? Any help of advice would be much appreciated. Many thanks Ryan
Intermediate & Advanced SEO | | Bennerya0 -
Do you see any SEO risk here?
Hi, I’m seeking your opinion regarding the issue we are facing during rebranding
Intermediate & Advanced SEO | | EnglishtownSEO0 -
Urls in Bilingual websites
1-I have a bilingual website. Suppose that I am targeting a page for keyword "book" and I have included it in that page url for the English version: English version: www.abc.com/book Can I use the translation of "book" in the second language of the website url instead of "book" ? Please let me know which of the following urls are right " French Verison: www.abc.com/fr/book or www.abc.com/fr/livre livre=Book in French 2- Does Google have any tool to check if the second language page of the website has exactly the same content as the English version. What I want to do is for example for a certain page in English version, my targeted keyword is "book" . So my content would be around books. But in the French version of this page, I want to focus on keyword "Pencil" in French instead of "book". Is it wrong or any consequences? That was the main reason for the question number one. Because if it is ok to do what I explained in item 2 then I will set my urls like: In English : www.abc.com/book In French: www.abc.com/fr/crayon crayon=Pencil in French
Intermediate & Advanced SEO | | AlirezaHamidian0 -
301 Redirect of subdomain?
Fellow Mozzers, I'm having a hard time wrapping my brain around a redirect issue and thought it was worth posing the question to the Moz community. I did a search first but couldn't find the exact answer I was looking for. How does a 301 redirect work when you redirect a sub domain example.homepage.com to www.homepage.com but you keep the sub directories of example.homepage.com/page-1 active and are trying to rank them? I'm dealing with a current project where this is happening and this doesn't make sense to me, to redirect the subdomain if you're also trying to rank/create search traffic for pages, sub directories on example.homepage.com. This also get's into the debate of if a sub domain site is viewed as it's own website and therefore has to rank itself. If this is true, it seems like we're kind of killing the authority of the site by redirecting it. Additionally, www.homepage.com has a much stronger link profile than example.homepage.com I hope this makes sense. Any thoughts are appreciated. Thanks for your time.
Intermediate & Advanced SEO | | SMG-Texas0 -
New Website Look/Structure - Should I Redirect or Update Pages w/ Quality Inbound Links
This questing is regarding an ecommerce website that I hand wrote(html) in 1997. One of the first click and buy websites, with cart/admin system that I also developed. After all this time, the Old plain HTML look just doesnt cut it. I just updated to XHTML w/ a very modern look, and believe the structured data will index better. All products and current category pages will have the identical vrls taken from the old version. I decided to go with the switch after manual penalty, which has since been removed... I figured now is the time to update. My big question is that over the years, a lot of my backlinks came from products/news that are either no longer relevant or just not available. The pages do exist, but can only be found from the Outbound Link Source. For SEO purposes, I have thought a few things I can do but can't decide which one is the best choice. Any Insight or suggestions would be Awesome! 1. Redirect the old link to the most relevant page in my current catalog. 2. Add my new header/footer to old page(this will add a navigation bar w/ brands/cats/etc) 3. Simply add a nice new image to the top of these pages linking home & update any broken/irrelevant links. I was also considering adding just the very top 2 inches of my header(logo,search box, phone, address) *note, some of these pages do receive some traffic. Nothing huge, but consider the 50+ pages, it ads up.
Intermediate & Advanced SEO | | Southbay_Carnivorous_Plants0 -
SEO Recommendations
For about 3 years our website was number one in Google.co.uk for our trades main keyphrase which resulted in excellent sales. About 12 months ago that position started to slide downwards and for that keyphrase we are now number 10. We are still at number's 1,2 and 3 for several other keyphrases but ones that result in fewer daily Google searches and resultant sales. I have always added unique content to the site but admit that my blog posts became less than daily over the past 12 months. However I am adding posts as often as I can now, of good length and of unique content. As well as tweaking all our online seo factors I'm trying to add good backlinks as often as possible. I wonder if anyone has been in a similar position and what they did to try and regain their previous position? Colin
Intermediate & Advanced SEO | | NileCruises0 -
Predictive SEO
Hello all, I am trying to perform a predictive competitive SEO analysis to estimate what I will need to do to surpass my competitors. I am unsure of how to do this and would like some advice or link to an article. What I am trying to do is predict where I can rank in three months, six months and one year as well as what I need to do compared to my competitors. Specifically also to estimate how many links I would need to acquire to both my page as well as domain. I have already pulled my competitors domain links, page links, and age. Adam
Intermediate & Advanced SEO | | digitalops0