SEO impact when micro site are hosted on third party url
-
Have a look at this url
http://www.bekkevold-as.no/.
On the front page they are providing links to a website created by one of their suppliers. (Three cirkle icons in the middle of the page).
The links make the customers leave the site and open on a different domain, even the branding of the page is for Bekkevold Elektro (see log top right)
The question from me:- How will this impact the SEO for Bekkevold Elektro.
- Would it be better to create a subdomain for Bekkevold Elektro and ask the supplier to point to this?
- Or is it ok to leave it as it is, having links back to the web site for Bekkevold Elektro? Just changing the target of the link to open in a new window.
Thank you very much for your support on this. I would appreciate any suggestion for improvement for my customer, Bekkevold Elektro.
Best regards
Kjersti Bakke -
Hi Kjersti,
Ok, so: Google likes unique content that is original and has added value. This content is probably the same for all installers. Perhaps they have placed to logo of the installer in the top.
Copying it to your domain doesn't make it different from all the other installer-pages on the original domain. If that is the case, i would leave it at that domain. It has no positive effect on your client's site.
What you can do is write great articles on the domain of your client. Take the pages from the supplier as an example and write articles that are much better. More added value, easier to read AND: fun or exciting to read.
That way, you produce original content that visitors will want to read. Word for word. Perhaps they will even share it on their social media accounts. This way: you make this site stronger and will almost certainly improve the position in the SERP's. If people are actually starting to share these articles in social media, you will also improve the local visibility of your client.
Greets,
Bas -
Hi Bas,
Thank you for your reply.
I don't think it is possible to copy/paste to the clients domain since this is part of an application developed by a second supplier.
But would it be an idea to create a sub domain like:
boligpartner.bekkevold-as.noThe application is developed for several different installers in Norway who sell products from this supplier. All of these micro sites is linked to the same domain with a sub folder for each installers. Is this good or bad? If you had the chance to make some suggestions before the application was developed. Would you propose a different solution to this supplier?
Thank you so much for your support to help me understand
br
Kjersti Bakke
-
Hi Kjersti,
Since the content of the microsite is not on your domain, Google won't credit you for that content. Meaning: you don't have to expect your site to get a higher ranking due to this content.
As long as you don't have the same content on your own domain as well, you won't get a penalty either.
So: all in all, for now i cannot see how this content will impact your search results. In a positive or negative way.If you wanted to rank higher you would have to have this content on your domain.
Please pay attention: make sure you only hare original content on every domain you work for! Just copy this content and place it on the clients domain won't work and might even backfire.If you want, you can read an article i've recently written. The article is my analysis of what great content nowadays is. It's in Dutch so i can image you'd have to use Google Translate.
https://www.3pix.nl/e-commerce/website-optimalisatie-2016-prikkelindex/Does this help you?
Greets,
Bas
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Changing existing URL to boost SEO
What's best practice regarding changing URLs for SEO? If the page contains great information around a particular term but the URL is not reflective of this and thus the page isn't ranking should the URL be changed? Or is it always a hard and fast no? It would seem to make sense to me if the page didn't have any backlinks already and Organic clicks were minimal. Sam
Intermediate & Advanced SEO | | Samsam00000 -
Reasonable to Ask URL of Link from SEO Providing New Links before Link Activation?
My firm has hired an SEO to create links to our site. We asked the SEO to provide a list of domains that they are targeting for potential links. The SEO did not agree to this request on the grounds that the list is their unique intellectual property. Alternatively I asked the SEO to provide the URL that will be linking to our site before the link is activated. The SEO did not agree to this. However, they did say we could provide comments afterwards so they could tweak their efforts when the next 4-5 links are obtained next month. The SEO is adamant that the links will not be spam. For whatever it is worth the SEO was highly recommended. I am an end user; the owner and operator of a commercial real estate site, not an SEO or marketing professional. Is this protectiveness over process and data typical of link building providers? I want to be fair with the provider and hope I will be working with them a long time, however I want to ensure I receive high quality links. Should I be concerned? Thanks,
Intermediate & Advanced SEO | | Kingalan1
Alan0 -
How long until I see an SEO impact from newly optimized site
We just recently launched a new version of our website. This new version allowed us to integrate research into technical SEO updates to enhance our search visibility. Based on experience from those viewing this post, what is a good average timeframe in which I should start seeing some effects from these changes in Google? I know this question is hard to answer because of all the variables that are part of the answer but I need something to take to the c-level as an estimate of what to expect. I figured experience might tell a good story here.
Intermediate & Advanced SEO | | Smart_Start0 -
Links to my site still showing in Webmaster Tools from a non-existent site
We owned 2 sites, with the pages on Site A all linking over to similar pages on Site B. We wanted to remove the links from Site A to Site B, so we redirected all the links on Site A to the homepage on Site A, and took Site A down completely. Unfortunately we are still seeing the links from Site A coming through on Google Webmaster Tools for Site B. Does anybody know what else we can do to remove these links?
Intermediate & Advanced SEO | | pedstores0 -
Duplicate Multi-site Content, Duplicate URLs
We have 2 ecommerce sites that are 95% identical. Both sites carry the same 2000 products, and for the most part, have the identical product descriptions. They both have a lot of branded search, and a considerable amount of domain authority. We are in the process of changing out product descriptions so that they are unique. Certain categories of products rank better on one site than another. When we've deployed unique product descriptions on both sites, we've been able to get some double listings on Page 1 of the SERPs. The categories on the sites have different names, and our URL structure is www.domain.com/category-name/sub-category-name/product-name.cfm. So even though the product names are the same, the URLs are different including the category names. We are in the process of flattening our URL structures, eliminating the category and subcategory names from the product URLs: www.domain.com/product-name.cfm. The upshot is that the product URLs will be the same. Is that going to cause us any ranking issues?
Intermediate & Advanced SEO | | AMHC0 -
Some site's links look different on google search. For example Games.com › Flash games › Decoration games How can we do our url's like this?
For example Games.com › Flash games › Decoration games How can we do our url's like this?
Intermediate & Advanced SEO | | lutfigunduz0 -
Better SEO Option, 1 Site 3 Subdomains or 4 Separate Sites?
Hey Mozzers, I'm working with a client who wants to redo their web presence. They have a a main website for the umbrella and then 3 divisions which have their own website as well. My question is: Is it better to have the main site on the main domain and then have the 3 separate sites be subdomains? Or 4 different domains with a linking structure to tie them all together? To my understanding option 1 would include high traffic for 1 domain and option 2 would be building Page Authority by having 4 different sites linking to each other? My guess would be option 2, only if all 4 sites start getting relevant authority to make the links of value. But right out of the gates option 1 might be more beneficial. A little advice/clarification would be great!
Intermediate & Advanced SEO | | MonsterWeb280 -
Shared Hosting Vs VPS Hosting
From an SEO perspective what are the advantages of VPS Hosting VS Shared Hosting for a local website that has less that 200 pages and gets max 2000 hits per month? Is VPS Hosting worth the extra expense for a local Real Estate Website?
Intermediate & Advanced SEO | | bronxpad0