Knowledge Graph Results for NonBranded Queries
-
-
Hi again!
Sorry I'd missed the attachments previously. So when I do those exact searches I don't get a knowledge graph in the results in my location however if I do a search from your area I do for the Marco one but not the other. (I'm curious if you are still seeing a knowledge graph for the other.) As a general rule, my previous response works for very generic terms like "cola" in all areas I would assume but this looks like your knowledge graph is being generated location specific. When I look at the searches you did and look at the results I would assume that in these cases it is still an authority issue but also mixed with a recognition of your location. Marco is in fact the only well ranking company with their Google My Business listing specifying St. Cloud as their location. So when I do the same search but include Vancouver instead of Minneapolis I don't get a knowledge graph as there are no sites that are a definite authority so one isn't easily chosen in this location and if I do the same search that you did I guess Google has decided that due to my location being different it doesn't matter to me.
Hope that helps
Cheers,
Mary -
-
Hey there,
Can you give me an example query so I can see what you mean? I'm assuming what you mean is a generic search results with a branded knowledge graph. Is that correct? If that is what you mean it's generally a power issue really. A combo of age, good links, a large site that is totally relevant. Basically strong entity metrics tied to the query subject matter is Google's go to for the knowledge graph shown for a generic search. For example a search for "cola" is going to have Pepsi or Coca-Cola most likely in the knowledge graph, the same can be true for a smaller company that you've never heard of as well. In the case where a search query doesn't really have a powerhouse of sorts to feature in a knowledge graph then there won't be one.
If that's not what you were asking then ... carry on and I'll try again
Cheers!
Mary
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Help! Odd SERP results on two branded terms.
We have had the ODDEST thing happen to our Branded search. Last week we started seeing our Women’s subdomain (women.duluthtrading.com) outranking our main Duluth Trading domain (duluthtrading.com) on searches for “duluth trading co” and “duluth trading company”. Sample of odd results page: http://screencast.com/t/cKgkaYc1 As you can see- our Women's sub domain is ranking #1 then our main domain, THEN what used to be our organic site links are now listing 3-6. If you search for "duluth trading" though, you will get the typically results page: http://screencast.com/t/qGLDWiM0f We have been trying to figure out how or why this has happened. Our website went out for 30 minutes on January 4th. We thought maybe that is what happened but it has now been 7 days. Any help or suggestions would be great!
Branding | | sderuyter0 -
How to get an Updated Logo in Search Results?
I'm having trouble getting a new logo in search results. My company, RealSelf, updated our logo over a year ago and both Google and Bing continue to show our old logo in image results. Worst of all, this means that when people look for our logo, they find the wrong one and include that in new, external content. Here's a list of what we've tried: We've modified all the logos on our site with the new one (not including a few PDF whitepapers from before the redesign Added schema.org logo and organization markup Featured a high resolution image on our "Logos" page (top result for "RealSelf logo") Verified wikipedia has the proper image Modified all social profile logos: Twitter, Facebook, G+, etc.. Begun outreach efforts to have high ranking image results update our logo I'm wondering if there are other ideas besides getting more creative/successful with our outreach tactics?
Branding | | RealSelf0 -
Google detects wrong information to compnay's knowledge graph on search index - Please help
This issue is about website properties' information showing on Google's search index with brand keywords. We have 8 different domains that operated separately in 8 countries. All are responsible for their individual domain. When I Google it with our brand name 'Flight Centre' in Google.ca, Google's search index shows company website link with flightcentre.com and detects all information, social profile etc.. from Flight centre Australia. Please see the screenshot. How to change this information that Google shows or detects website link and all other properties from flightcentre.ca? Anybody about with a quick answer would be awesome? IqWeymZ
Branding | | flightcentre200 -
Spam in search engine results for company brand name
Hi, I'm having a strange problem with a certain comapny. When you Google their brand name the first 8 results or so are related - their site, Google+ page, Twitter etc. The rest of the results are completely unrelated to the site and much of it is in another language and looks really spammy. According to the site owner until recently the first 50-60 results were related - mostly local results, press releases, and franchise companies listing his business. They don't have a great link profile but that shouldn't have them dropping out of the results, especially since they're still ranking in the top 1-8 positions. Here's the strangest part: the company name is Libertana. All the spammy results are not so much spammy, they're related to the syllable "na". Examples: Ivanyukite-Na Mineral Data įt$koka!na's sounds on SoundCloud - Hear the world's sounds Bosiniya na Herizegovina - Wikipedia What on earth is going on? Why would they rank for the last syllable of their name?
Branding | | storemachine0 -
International domain query
my client is a financial services company with some ccTLDs for brand name but does not own the .com eg: brandname.ch, brandname.ro etc we need to launch a brand UK site plus a global site. should we go for another name on the .com: brandname_financial.com_, and: brandname_financial.ch_, brandname_financial.ro_ etc or could we go for instead brandname.uk.com and brandname.eu.com? i'm worried the owner of brandname.com will build a site and out rank us.....however the alternative is a longer url but owning the .com hope that makes sense and any advice would be gladly received! Many thanks
Branding | | bisibee10 -
Brand Search Results- how do you make sure spammy links don't hurt your brand
We are seeing a spammer start ranking #4 for our branded search result on google. This could potentially be hurting our brand. Any suggestions that have worked for you recently? For more context we already have: Create Social profiles (Linkedin, G+, FB etc) which are engaged and frequently updated Analyzed Domain Authority, Links and recency of the spammy article. The domain and the page authority seems weak, and the spammy article is dated Dec of last year Looked at various posts on http://moz.com/community/q/reputation-management. Thanks in advance!
Branding | | SEMEnthusiast0 -
One Page desapeared from Google results over the weekend.
Has anyone had this happen? My page (just one page) is gone from the search results. Not only did we lose our position in Google (we were #9) now the entire page is completely gone from Google index. However, It is on the first page of Bing and Yahoo. We did have our server down from Friday to Monday. I went into Google webmaster tools on Monday and saw a big X next to sitemap. It said HTTP Error 404 detected on August 21, 2011. So Google went in on Sunday and came up with the error. But why only one page is missing and all the other pages still show up? I was thinking that page was blacklisted by Google but when I went to Webmaster Tools to listen to "Requesting reconsideration of your site" video all they talk about is the "site" being blacklisted not a particular page. Any one has any ideas?
Branding | | DmitryP0 -
Signals to trigger Google Shopping Results?
I am in the process of setting up a shopping cart for a customer. We will probably use osCommerce. Are there established best practices and guidelines to make one's cart trigger results in the Google "Shopping" category? For instance, using microdata and the semantic markup from Schema.org? Any experience here is welcome.
Branding | | networkelites0