Pagination vs. Scroll for Ecommerce
-
Hi
I wanted to see what opinions were on having a product listings on paginated pages vs. loading as the user scrolls?
We use pagination but I have heard scroll may be better for SEO?
Thanks!
-
Great thank you
-
In general I would stick to paginated. Scrolling may add to page load time, and can sometimes frustrate users if they are trying to just get to your footer. Paginated is a very standard and expected method by users and search engines
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ecommerce category pages & improving rankings
Hi Moz 🙂 I work on an ecommerce site & am getting stuck with how to improve rankings on category pages. I have a competitor who writes loads of content for their category pages under tabs & they perform very well. The content isn't particularly helpful, more about their range and what they offer. I have tested adding similar content under a tab to some of our category pages - with some performing well & others not as well. I know this isn't ideal, and I'd like some help with an alternative. Does anyone have tips on improving rankings on category pages? I don't have much control on the layout, this is controlled by our parent company which restricts us. I am researching writing user guides, but these will be on other pages not directly on the category page & the way we have to add them is a lot of manual work for our webmaster, so I can't get them up as quickly as I'd like. I have seen REI have a small bit of content at the top of their pages that link to guides e.g - https://www.rei.com/c/static-and-rescue-ropes But obviously their domain authority is so high already, that they don't need as much help as me 🙂 At the moment I have some new Chair pages I need to rank, these are competitive and any ideas would be great 🙂 Here are some examples: http://www.key.co.uk/en/key/ergonomic-office-chairs http://www.key.co.uk/en/key/executive-office-chairs Thank you!
Intermediate & Advanced SEO | | BeckyKey0 -
DA vs Relevancy - Trade Off Question
Hey Guys We all know that relevancy largely trumps DA nowadays. What I am wondering is if there is a DA 'level' at which relevancy doesn't really matter - you probably still want a backlink from that site... For example, sites with DA of 100 we probably want backlinks from. So where do you draw the line? What I mean is for a high DA 'non relevant' site, what DA is 'acceptable' where you start to disregard relevancy? I'm thinking something like 70 and above would like some other thoughts... Obviously you would still be building relevant links too, developing content to do so and all that good stuff. I am just wondering what DA I should focus on for building non-relevant links ALONGSIDE relevant links 🙂 Thanks
Intermediate & Advanced SEO | | GTAMP0 -
Subdomain vs Subdirectory - does the content make a difference?
So I've read through all of the answers that suggest using a subdirectory is the best way to approach this - you rank more quickly and have all of your content on one site. BUT what if you're looking to move into a totally new market that your current site/content isn't in any way relevant to? Some examples are Supermarkets such as Tesco (who seem to use a mix of methods) http://www.tesco.com/groceries/, http://www.clothingattesco.com/, http://www.tesco.com/bank/ which links out from their main site to http://www.tescobank.com/ etc and Sainsburys http://www.sainsburys.co.uk/ who use subdomains - here they have their grocery offering, their bank offering, clothes, phones etc split into subdomains. If you have a product that is totally new to your Brand and different from all the products on your current site, does this change the answer to subdirectory vs subdomain? Would be great to hear your expert opinions on this. Thanks
Intermediate & Advanced SEO | | giffgaff2 -
Avoiding Duplicate Content with Used Car Listings Database: Robots.txt vs Noindex vs Hash URLs (Help!)
Hi Guys, We have developed a plugin that allows us to display used vehicle listings from a centralized, third-party database. The functionality works similar to autotrader.com or cargurus.com, and there are two primary components: 1. Vehicle Listings Pages: this is the page where the user can use various filters to narrow the vehicle listings to find the vehicle they want.
Intermediate & Advanced SEO | | browndoginteractive
2. Vehicle Details Pages: this is the page where the user actually views the details about said vehicle. It is served up via Ajax, in a dialog box on the Vehicle Listings Pages. Example functionality: http://screencast.com/t/kArKm4tBo The Vehicle Listings pages (#1), we do want indexed and to rank. These pages have additional content besides the vehicle listings themselves, and those results are randomized or sliced/diced in different and unique ways. They're also updated twice per day. We do not want to index #2, the Vehicle Details pages, as these pages appear and disappear all of the time, based on dealer inventory, and don't have much value in the SERPs. Additionally, other sites such as autotrader.com, Yahoo Autos, and others draw from this same database, so we're worried about duplicate content. For instance, entering a snippet of dealer-provided content for one specific listing that Google indexed yielded 8,200+ results: Example Google query. We did not originally think that Google would even be able to index these pages, as they are served up via Ajax. However, it seems we were wrong, as Google has already begun indexing them. Not only is duplicate content an issue, but these pages are not meant for visitors to navigate to directly! If a user were to navigate to the url directly, from the SERPs, they would see a page that isn't styled right. Now we have to determine the right solution to keep these pages out of the index: robots.txt, noindex meta tags, or hash (#) internal links. Robots.txt Advantages: Super easy to implement Conserves crawl budget for large sites Ensures crawler doesn't get stuck. After all, if our website only has 500 pages that we really want indexed and ranked, and vehicle details pages constitute another 1,000,000,000 pages, it doesn't seem to make sense to make Googlebot crawl all of those pages. Robots.txt Disadvantages: Doesn't prevent pages from being indexed, as we've seen, probably because there are internal links to these pages. We could nofollow these internal links, thereby minimizing indexation, but this would lead to each 10-25 noindex internal links on each Vehicle Listings page (will Google think we're pagerank sculpting?) Noindex Advantages: Does prevent vehicle details pages from being indexed Allows ALL pages to be crawled (advantage?) Noindex Disadvantages: Difficult to implement (vehicle details pages are served using ajax, so they have no tag. Solution would have to involve X-Robots-Tag HTTP header and Apache, sending a noindex tag based on querystring variables, similar to this stackoverflow solution. This means the plugin functionality is no longer self-contained, and some hosts may not allow these types of Apache rewrites (as I understand it) Forces (or rather allows) Googlebot to crawl hundreds of thousands of noindex pages. I say "force" because of the crawl budget required. Crawler could get stuck/lost in so many pages, and my not like crawling a site with 1,000,000,000 pages, 99.9% of which are noindexed. Cannot be used in conjunction with robots.txt. After all, crawler never reads noindex meta tag if blocked by robots.txt Hash (#) URL Advantages: By using for links on Vehicle Listing pages to Vehicle Details pages (such as "Contact Seller" buttons), coupled with Javascript, crawler won't be able to follow/crawl these links. Best of both worlds: crawl budget isn't overtaxed by thousands of noindex pages, and internal links used to index robots.txt-disallowed pages are gone. Accomplishes same thing as "nofollowing" these links, but without looking like pagerank sculpting (?) Does not require complex Apache stuff Hash (#) URL Disdvantages: Is Google suspicious of sites with (some) internal links structured like this, since they can't crawl/follow them? Initially, we implemented robots.txt--the "sledgehammer solution." We figured that we'd have a happier crawler this way, as it wouldn't have to crawl zillions of partially duplicate vehicle details pages, and we wanted it to be like these pages didn't even exist. However, Google seems to be indexing many of these pages anyway, probably based on internal links pointing to them. We could nofollow the links pointing to these pages, but we don't want it to look like we're pagerank sculpting or something like that. If we implement noindex on these pages (and doing so is a difficult task itself), then we will be certain these pages aren't indexed. However, to do so we will have to remove the robots.txt disallowal, in order to let the crawler read the noindex tag on these pages. Intuitively, it doesn't make sense to me to make googlebot crawl zillions of vehicle details pages, all of which are noindexed, and it could easily get stuck/lost/etc. It seems like a waste of resources, and in some shadowy way bad for SEO. My developers are pushing for the third solution: using the hash URLs. This works on all hosts and keeps all functionality in the plugin self-contained (unlike noindex), and conserves crawl budget while keeping vehicle details page out of the index (unlike robots.txt). But I don't want Google to slap us 6-12 months from now because it doesn't like links like these (). Any thoughts or advice you guys have would be hugely appreciated, as I've been going in circles, circles, circles on this for a couple of days now. Also, I can provide a test site URL if you'd like to see the functionality in action.0 -
International Image SEO - one host vs multiple hosts
I've got 3 sites (same name) located in Australia, US and UK. Currently these sites are all pulling images (I own) from 1 location. I'd like to create image XML sitemaps for each of these sites. As I see it, my options are: 1. Keeping the images hosted in the 1 place and creating image XML sitemaps for each of the 3 sites (which seems to be technically ok because https://support.google.com/webmasters/answer/178636?hl=en&ref_topic=20986 states that if the image URL isn't on the same domain, both domains need to be verified in Webmaster Tools). However, is there a risk here that the sitemaps will conflict because they are pulling from images on the same host? 2. Hosting the images locally (ie. the same images will be hosted in 3 locations) and applying hreflang in the sitemap. Does anyone know which of these options are best (obviously #1 would be more convenient), or whether there are any other options for attacking this issue? Thanks!
Intermediate & Advanced SEO | | oline1230 -
Ecommerce: remove duplicate product pages or use rel=canonical
Say we have a white-widget that is in our white widget collection and also in our wedding widget collection. Currently, we have 3 different URLs for that product (white-widgets/white-widget and wedding-widgets/white-widget and all-widgets/white-widget).We are automatically generating a rel=canonical tag for those individual collection product pages that canonical the original product page (/all-widgets/white-widget). This guide says that is the structure Zappos uses and says "There is an elegance to this approach. However, I would re-visit it today in light of changes in the SEO world."
Intermediate & Advanced SEO | | birchlore
I noticed that Zappos, and many other shops now actually just link back to the parent product page (e.g. If I am in wedding widget section and click on the widget, I go to all-products/white-widget instead of wedding-widgets/white-widget).So my question is:Should we even have these individual product URLs or just get rid of them altogether? My original thought was that it would help SEO for search term "white wedding widget" to have a product URL wedding-widget/white-widget but we won't even be taking advantage of that by using rel=canonical anyway.0 -
How to generate xml sitemape for an ecommerce site with more than 50000 pages?
Hi, I am new to the forum and struggling hard to work on xml sitemap for an ecommerce site. Site is dynamic and more that 50,000 pages (including product pages). Challenges I am facing should I opt for category wise xml sitemap? how to include new product pages (dynamically) I was wondering if there is any tool that can generate xml site map online (I mean as soon as a new page is added to the site it will pick up automatically). thanks
Intermediate & Advanced SEO | | posy0 -
Wordtracker vs Google Keyword Tool
When I find keyword opportunities in Wordtracker, I'll sometimes run them through Adwords Keyword tool only to find that Google says these keywords have 0 search volume. Would you use these keywords even though Google says users aren't searching for them?
Intermediate & Advanced SEO | | nicole.healthline0