Adwords Expanded Text Ads - How are they working for you?
-
I think it would be nice to get a consensus from more people.
The day expanded text ads came out last week, I immediately jumped on it and created them for all my campaigns. I still left some of the old ads running in each ad group so that I could compare.
Looking at the conversion data from the last week, the conversion rates are between 2-7x lower on the expanded text ads, and as a result, the cost per conversion is 2-5x higher as well. Basically, they're performing horribly. The click-through rate is mildly higher, but who cares if they're not converting?
I know it's only a week's worth of data, but it seems the difference is enough to be statistically significant. I'm wording what everyone else's experience has been.
-
Still the same for me. The expanded text ads are converting at half the rate of the regular.
-
Hi Marisa,
In my campaign conversion rate and CTR both are high for ETA. I'm also comparing with standard ads with rotating indefinitely. I think we should wait for some more time like 3-4 weeks.
Check this report also @ http://searchengineland.com/expanded-text-ads-ctr-early-results-merkle-254766
thanks
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Adwords GEO Targeting Via Checkin
Hi There, I have done a fair bit of searching for the answer to my question but to no avail, maybe it's not possible. With Google AdWords is it possible to target check-ins to premises. So say someone visits a place or checks-in, they get to a see an Ad. I can't see how it would be possible but maybe they have Googled the business, then they walk in and Google shows the ad based on IP address. So for example. people who visited the Rose & Crown in York could be shown hangover cures the next day, whilst they are laid-up in bed? Cheers Mozzers. Neil
Paid Search Marketing | | nezona1 -
Adwords Duplicate Keywords with Different Match Types - Good or Bad?
If you have the following keywords in an Ad Group advertising for a product, let's for example call it "target" product [target product] "target product" +target +product I've found that the exact match keyword has the highest conversion rate in almost all circumstances. So it would make sense to have a higher max bid on the exact match then phrase or broad batch. Even with lots of negative search terms to maximize conversion on the broader matches, if the bid is the same as exact match, the cost per conversion will be much higher (too high.) However in chatting with an Adwords Support Rep (on a different matter) they stated after looking through my account at the end of the chat: " duplicate keywords will impact on quality score. your all keywords will compete with each other" However many of the ad groups in question these duplicate keywords have quality score of 9 and 10. So obviously if there is an effect it seems it may be minimal. I thought it was pretty common for people to bid higher on more exact match and lower on more broad match. What's the real story here? Was this support rep not seeing the big picture?
Paid Search Marketing | | JCCMoz1 -
Can a third-party advertising agency lock me out of Adwords?
Hey all, I've just started at a new company. We spend quite a bit on Adwords and I'm tasked with seeing how that is going and assessing that spend. The problem is, Adwords and Youtube ads have been given to a third-party advertising agency. They are only willing to share the number of clicks, cost and conversions, stuff like that. They refuse to give us access to the account. Is this legal? I mostly want to get in there to look at keyword history, see what we have bid on, how often it was searched, stuff like that. But they won't let us in and I'm wondering if they are required to let us look at our account as I would think they are. Please help!
Paid Search Marketing | | DanDeceuster2 -
AdWords: Can I exclude specific keyword from showing on mobile?
Howdy. The question is pretty much in the subject. I know I can exclude the campaign or ad group from shwoing on mobile devices. How can i do that per keyword though? Thanks
Paid Search Marketing | | DmitriiK0 -
Google Adwords Conversion Tracking Code Help - Not Showing Conversions
Hi, all. I am having issues with a clients website. They have their website developed by a company http://www.flowerstoreinabox.com.au/ my clients website is http://www.flawlessflowers.com.au the google adwords conversion tracking code has been added to their site. It measures all details as far as ads clicked on, etc.. the only part that is not been measured is the conversions of the adwords campaign. So I cannot see if the ads are successful or what their conversion % is. I have looked at the code on the thank you page and the google adwords conversion code is present on the thank you page after the sale. I am not a coder and so not sure what to look at if all the details on the checkout page exist in the code to measure the adwords conversion ecommerce transactions correctly. I have provided a link to the source code of the competed order page. If someone could look at the code and provide any assistance I would appreciate it. http://dl.dropbox.com/u/16973368/7 may adwords flawless flowers.txt I am also happy to provide you access to the google analytics account if required just give me your email address to set it up. Thanks for all your help Regards Arthur
Paid Search Marketing | | VivaArturo0 -
How to set up Adwords Account for Keyword Research
Hello, At the advice of some knowledgable people around here, we are setting up a $200-$300 Adwords campaign to determine keyword research. Our site is already doing well but we want to make sure we are targeting all the appropriate terms. What do we need to keep in mind in setting up this campaign. I assume we would do some broad match terms with a bunch of negative matching. Thanks!
Paid Search Marketing | | BobGW0 -
Google Adwords Clicks v.s. Google Analytics Visits
Hi Guys, This question has been asked several times before but after doing some research, I haven't really found the right solution and/or explanation. I'm currently seeing a 30-50% discrepancy in Adwords Clicks and Analytics Visits, where there are more clicks than visits in most situations. E.g. 74,127 clicks v.s. 46,845 visits (34 add-to-carts, 67 initiated orders, and a revenue of $12,000). Can anybody in the forum help explain this? Thank you, Jurgen P.S. I've also looked at all the tracking codes and everything seems to be alright, I've checked if any internal redirects are stripping off parameters but to no avail. Lastly, I'm not sure if this is a behavioral issue here in SEA--will first click (Adwords) and last click attribution (Analytics) be the only explanation? P.S.S. I'm seeing the same discrepancies with Facebook ads and Analytics.
Paid Search Marketing | | JurgenEstanislao0 -
Adwords how to's and tools
Hi mozzers. I have questions. 1. Can you Share tools for google and msn adwords,example templates,etc.. 2. Any project Management Software or Template for ppc 3. The Best Book from A to Z about ppc advertisement 4. Share your MOS Importanz Stepps to Build really competitive campaign and to Be Number 1 on pair Search results. Thanks
Paid Search Marketing | | leadsprofi0