A few questions regarding Moz tools + E-commerce strategy
-
Hi everyone
I'm currently in the midst of optimizing a Scandinavian E-commerce site. I have a few questions, that hopefully someone will be able to help me get answered.
Firstly, GoogleBots should be able to recognize "ø" as "oe", "æ" as "ae" and "å" as "aa" in the URL title. I've noticed that Moz' On-page grader does not support this unfortunately - has something changed or do Scandinavians just receive a little less love than the English?
Secondly, how does one avoid keyword stuffing on E-commerce sites? The products that are displayed in category pages all make use of the same keyword that is targeted for that category. As such, some pages have 40+ mentions of the keyword, although in reality there are less than 15 (the rest being in the product names). Any tips or tricks on how to get this optimized or does Google simply recognize the site as an E-commerce site and somewhat ignores keyword stuffing - as long as the website has sufficient content?
Thirdly, has something happened to Moz' Open Site Explorer? It seems like something has changed and when I checked for backlinks for the site today, only 3 was found. I know for a fact that many many more exist (which other tools also confirm when they scrape the site).
Looking forward to hearing from all of you!
Best,
Mark
-
Hi Mark,
It seems MOZ tools don't support ono-latin characters, you would face same problem with most of the SEO Tools.
As for whether URL structure is right (with non-latin words), you should read on following links
https://mza.seotoolninja.com/community/q/non-latin-keywords-urls
https://www.fusionbox.com/blog/detail/are-foreign-language-characters-in-urls-bad-for-seo/536/
https://wpml.org/forums/topic/seos-and-non-latin-urls/
http://webmasters.stackexchange.com/questions/92163/seo-impact-of-using-non-latin-characters-in-url
http://searchengineland.com/should-you-transliterate-your-brand-for-international-seo-130966Please have a look at the following link to guide you through the process of multi-lingual website SEO as well
http://searchengineland.com/the-ultimate-guide-to-multilingual-and-multiregional-seo-157838
I hope this helps, please respond if you have further questions, I will be happy to answer.
Regards,
Vijay
-
Hi Mark!
In regards to your question about keyword stuffing, I agree with Chris. Stick with what other leaders in the industry are doing. Google should also be able to see that this is a particular product name, and should be able to differentiate that you are describing a name vs. stuffing keywords within the content with the intention of trying to rank.
All I can really say is to use your best judgement. Track, test, tweak, repeat until you get into a rhythm that seems to work best! Hope this helps.
-
Hey Mark!
I'm afraid our tools do have limitations with recognizing non-latin character sets. It's definitely something we'd love to accommodate better, but at the moment, we simply don't have the ability to fully support the majestic tongues of Scandanavia. Apologies for the shortcoming!
As for our link index goes, we generally try to aim for reporting the most prominent and authoritative backlinks for your site, rather than acting as a complete backlink profile. It's a possibility that we haven't heavily-indexed the sites that are currently linking to you, or that the pages linking back to your site are buried deeper within the structure of the linking site, but it's a little tough for me to speak to specific details for a certain site. If you'd like, you can certainly send some examples over to us at [email protected] for us to take a bit of a deeper look.
Happy weekend!
-
Hi Mark,
I can't really comment on the Moz tools questions, though I suspect it simply has limited functionality for sites that aren't in English.
With regards to your keyword stuffing concerns for an ecommerce website, as with most things in this industry just do what makes sense for the user and (most of) the rest will take care of itself.
In this particular scenario what that means is if your current setup has an awkward number of keywords on it then you should revise, otherwise leave it as-is. For example, if you sell menswear and that word appears in the title of every product you sell that could be a problem.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Disavow File Format and MOZ Spam Score Updates
Hi, Is there a defined file format for Google disavow file name? Does it has to be disavowlinks.txt or can we do this like domain-name-date.txt ? Also, since Google does not share their data with Moz, how does MOz updates its spam score after we disavow the bad links? Do we need to connect Google search console with Moz?
Link Explorer | | Sunil-Gupta1 -
Why Moz is not providing keywords data above 300K
When we extract keywords of a website, moz shows us 300K results, they are enough but, why moz is not showing all keywords data
Link Explorer | | nkodiou1 -
Regarding High Spam Score
My website is www.way2flowers.com, it is an E-commerce Online flower delivery Portal and Moz shows a spam score of 4, may I know why my site spam score is high and how can I reduce it further. I had already removed few of the spammy links from the shown websites. But still, it shows 4.
Link Explorer | | gurjinderguri0 -
Moz OSE not working
Open Site Explorer doesn't seem to be working for me. Any one else got the same?
Link Explorer | | seoman100 -
My title has a TM symbol and Moz says I don't have the keyword in my title
Moz gave me a poor rating because I don't have the keyword in my title but I do, it just has a trademark symbol. Pelican 1500 Case is the keyword I'd like to rank for on this page: http://www.thepelicanstore.com/pelican-1500-case-1014.aspx Moz says the keyword doesn't exist on the page. Should I ignore it, remove it or otherwise change it? I feel the trademark symbol would help with CTR in the title.
Link Explorer | | bREALmarketing0 -
How do I fix 885 Duplicate Page Content Errors appearing in my Moz Report due to categories?
Hi There, I want to set up my Moz report to send directly to a client however there are currently 885 duplicate page content errors displaying on the report. These are mostly caused by an item listed in multiple 'categories' and each category is a new pages/URL. I guess my questions are: 1. Does Google see these as duplicate page content? Or does it understand the categories are there for navigation purposes. 2. How do I clear these off my Moz report so that the client doesn't panic that there are some major issues on the site Thanks for your advice.
Link Explorer | | skehoe0 -
What's with Moz continuously pushing back the Index Update date?
Moz seems to keep pushing back the Index update date, it was the 24th until the 24th, then it got changed to the 30th, now it is may 5th.... What is the reason for this?
Link Explorer | | mgladman1