How does Google Local Insights report impressions for multiple mappack listings (same company) showing up for one query?
-
I had a client ask me a difficult question about impression reporting via Google Local Insights. Lets say a client is a popular ice cream chain and somebody does a local brand search for "San Francisco Exotic Tasty Ice" and three locations for the same company all show up in the Google Local Pack. Does each one of these locations receive their own impression via Google Local Insights? Or does Google just count this as one impression for one location altogether?
Logically speaking I would think that each location would get its own impression in the insights report. However I'm wondering if there is anything to negate that.
Any feedback is appreciated.
-
Also, although not directly related to your question, this was a really helpful article to get to the bottom of how GMB insight metrics are calculated.
http://www.joyannehawkins.com/interpret-google-business-gmb-insights/3/
-
Hi Rosemary,
Each business listing will accrue 1 impression each, totaling 3 impressions in your example, even if you're looking at all of them combined in the insights report. At present, there's no way of negating this which is a bit of a frustration. I'm hoping they release a more stable reporting API so that this data can be drilled down further in future.
The same can be said for the 'view photos' action for business listings - if a knowledge graph/maps listing shows, this will also count 1 'view photos' action in GMB insights, even if the user has not actually looked at business photos. This will continue to accrue +1 photo view for each time they look at the next photo.
I hope this helps.
Sean
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is Local Search Data Included in Google Search Console?
Is local search data Included in Google Search Console? Or is it only in Google My Business? I'm having a hard time distinguishing what exactly is included in Google Search Console's reporting.
Local Listings | | DigitalMarketingSEO1 -
Creating a Google My Business listing in a used location
Hi! We're expanding our business and opening a new office. The location of that office is a shared office with another company, Will it be possible to verify the listing in Google My Business even tough there's a verified business there?
Local Listings | | OrendaLtd0 -
Business Name Change and Local Listings
Hi, I'm working with a local bakery. We're going to change the name, rebuilt the site and branding, change to a new domain. My question is: Is it better to do all the local listings now, then go and update the name and website when we launch, or is it better to wait until the new site launches? Also, we're merging the catering brand into the new brand, what should I do with the old profiles from the catering business? There are 7 good reviews on various platforms (Facebook, Yelp, Google) Thanks!
Local Listings | | MichaelGregory0 -
Google my business
Hi, I have implemented the code [https://plus.google.com/+Thezenagency](<a href=)" rel="publisher"> on my website. I have also linked my google+ page which shows a tick with the words "verified local business" next to my logo and name. The problem is however i still do not have the box appear on the right hand side of a branded web search with my location, picture, reviews etc. Is there another step which needs to be completed? This was a couple of weeks ago it was done. Thanks in advance
Local Listings | | TheZenAgency0 -
Google MyBusiness Profile Pictures not Showing
Can someone tell me why some search profiles in maps don't show the profile image? Meaning the business has pictures in their profiles, including their main profile, its at 100% completion and the audience is not age restricted and the images still don't show? Attached is an example (not my clients but you can see what happens) I appreciate any ideas! Thanks iIpSPaB
Local Listings | | mgordon0 -
Google Places - Should my category choice be manual keywords or selected from default list
Hi All, I have a carpet cleaner hire business and am new to google places. I have been doing my listing for it but can't seem to work out whether I should choose one of the default choices in the categories and leave it as that (in my case it would be "carpet cleaning services" or should I manually type some keywords as well as this ? So for instance, I choose the default - carpet cleaning services but also manually type in "carpet cleaner hire" , floor scrubber hire etc etc as other categories Any advice or if someone could point me in the right direction would be greatly appreciated. thanks Pete
Local Listings | | PeteC120 -
One company - 2 websites
One of our clients decided to launch a 2nd website to market specific products and services that they provide. The trouble is, they have the same address, phone number and have a similar name. Whilst we have had some success and both websites are on page 1 for their primary keywords, I have a bad feeling that they may have hit a glass ceiling. Does anyone have any suggestions on how to perform local SEO?
Local Listings | | maxweb0 -
Google+ Local Address not changing
Just changed a Google+ Local address, however realise that its not changing. Does it usually take time for a Google+ address to change once submitted? Would like to know the process here so that this address can change so as to ensure NAP consistency.
Local Listings | | Gavo0