Sitewide blog link and Article links
-
Hi Guys I just wanted to give you all a heads up on something I adjusted recently that worked really well and wanted to ask for your own experiences on this.
1. We have a blog that adds regular content and within the blog we link from the keyword we are targeting. Standard stuff right !
We were struggling for movement on a keyword so I removed the links from the articles and added a link on the site wide blogroll.
The link on the blogroll included the keyword but was a longer descriptive link.
Low and behold we got a first page listing when the changed it.The change in ranking was made a few days later. I have always been given the impression that site wide isn't that great ? So explain this one .
Of course there are many other factors etc
What are your experiences and thoughts on what happened here ?
-
Interesting stuff. You're right it is probably more down to the diversity factor.
Hope you keep your good positions
-
yes point one could be the case on that particular page. I also feel adding to the diversity of incoming links has also helped this with the longer tail keyword.
Its has gone up to 3rd position today.
-
That's interesting, so the new link was a longer link that included the target keywords?
As far as I am aware, each time you get a new link from the same site it's value is decreases - the first link is always the hardest to get. This was my understanding as to one of the reasons sitewide links become less valuable. A couple of things spring to mind:
1. By adding a sitewide link, you must have increased the amount of links from the site? There could have been a large increase in the amount of links - possibly enough to make a difference.
2. Is your sidebar coded so that it appears higher up the page than the content? It's been shown that more weight is given to links that are higher up the page. It could be that the link has been moved a lot higher up the page and given more weight due to this.
They would be a couple of things that spring to mind. I too would be interested in hearing about peoples experiences with sitewide links as I moved away from them a while back in favour of a few in content links from a site.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Poor internal linking?
Hi guys, Analyzing a large e-commerce site 10,000 pages on Magento and not getting much organic traffic to level 3 sub-category pages, the URLs are like: Primary Keyword Target: BODY MOISTURISERS https://www.adorebeauty.com.au/skin-care/bath-body/moisturisers.html Primary Keyword Target: LIP MASKS https://www.adorebeauty.com.au/skin-care/masks/lip-masks.html Plus another 40 other URLs at level 3 with low organic performance. Authority of the domain is strong, so it's not an authority issue I believe its internal linking. Besides linking form the blog and breadcrumbs is there anything we can do to improve internal linking to these level 3 pages? Cheers.
Intermediate & Advanced SEO | | nattyhall0 -
Is it worth Disavowing 15 links?
After a few months of blogging and redoing the home page, my client moved up from #40 to #1 for terms like "baltimore office furniture", "cubicles washington DC" etc. I did not do any link building for this campaign. This week, ranks are falling like a stone, and after months at #1 we're now back to #23 and lower for these terms. For the six months prior to August, we were getting about 10 clicks from referrals each month. Half way through August, we already have 35, and they are from spammy sounding sources like "search-error.com" and "search.pch.com". (screen shot attached) Should I disavow these links? There are about 20 different sources I do not recognize (see screen shot). Thanks! 6sD3oLL
Intermediate & Advanced SEO | | aj6130 -
Disavowing 100k Affiliate Links
Hi all, hope you're all good. I am updating our disavow file, we've noticed a couple more spammy links which are pointing at or site. While I was at it, affiliate links came to my mind. At the moment we have over 100k+ affiliate links pointing to the root of our site and other categories/products, most of them are do-follow. However, taking a look at WMT, it's one of our 'Who links the most' and the affiliate network is pointing a total of 115,065 links to us. My question; bearing it mind this site generates over 2million hits a month, is it really worth disavowing the entire affiliate link network. This would result is all of those 100,000 links being disavowed over time. Do you think this would result in a positive? Let me know your thoughts.
Intermediate & Advanced SEO | | Brett-S0 -
Linking to other peoples you tube videos related to our "How to do " articles on our website. Is there Best practices ?
Hi All, We are currently writing some "How to do" articles on our tool hire website and as there is alot of DIY related you tube videos out there, we thought It would be good to link to some of these at the bottom of our articles. From an SEO perspective, is there any do's and don'ts with regards how we should implement this. We are unable to do our videos so linking to others would be our preferred option. Does anyone know if this would give an SEO ranking benefit even though it's an outbound link to someone's video etc. thanks Pete
Intermediate & Advanced SEO | | PeteC120 -
Link Building
I have to develop a strategy for link building. The SEO guy I have been speaking with has started putting links on .edu sites etc . To me - this "stinks" of manipulating the search engines - which I know we will get stung by at some point. I hope this isn't standard practice - but I don't know what the best way to improve rankings in terms of links etc. We sell health products and are starting to put out 3-4 high quality articles per week. Ideas? Kind Regards Martin
Intermediate & Advanced SEO | | s_EOgi_Bear1 -
Content linking ?
If you have links on the left hand side of the website on the Navigation and content at the bottom of the page and link to the same page with different anchor text or the same would it help the page (as it is surrounded by similar text) or is the first one counted and this is it?
Intermediate & Advanced SEO | | BobAnderson0 -
Links to Facebook pages
I would like to ask if anyone has any knowledge regarding linking to a company's facebook page. I have built a few links to a client's facebook page in an effort to have it rank better in SERPs. I just learned that unlike twitter and linkedin, it is apparently not possibly to directly link to facebook pages. At least it is not possible from a search engine's perspective. If you follow any facebook page link while you are not logged into facebook, you are redirected to the facebook home page. I can't think of any way around this obstacle. I'd love some clever solution such as providing a URL which includes a basic dummy facebook login but there is nothing I am aware of to achieve this result. Does anyone have any ideas on this topic?
Intermediate & Advanced SEO | | RyanKent0 -
Footer Link
Hello, Some of my hosted clients don't mind if I put a footer link on the bottom of their website. I would like to put a footer link that looks like Seomoz's - http://imgur.com/GrC8y Basically it would look like so: "Powered by "my company name". The world's #1 "keyword" provider (LOGO goes here) Here are my questions: 1. Would this hurt or help my rankings? 2. Should the logo be hosted by my clients so that a different ip is hosting my logo (where my image name will get picked up)? Or is it best to host it myself? 3. If my company name and keyword are getting linked, is that one link too many? 4. Is it a good idea to use a different keyword so that other keywords get picked up by SERPs, or should I set myself up on one keyword ? Thank you so much! Shawn
Intermediate & Advanced SEO | | Shawn1240