Category Page - Optimization the product's anchor.
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Hello,
Does anybody have real experience optimizing internal links in the category page? The category pages of my actual client uses a weird way to link to their own products.
Instead of creating diferents links (one in the picture, one in the photo and one in the headline), they create only one huge link, using everything as anchor (picture, text, price, etc.).
URL: http://www.friasneto.com.br/imoveis/apartamentos/para-alugar/campinas/
This technique can reduce the total number of links in the page, improving the strenght of the other links, but also can create a "crazy" anchor text for the product.
Could I improve my results creating the standard category link (one in the picture, one in the photo and one in the headline)?
Hope it's not to confuse.
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Actually my question wasnt't about the img itself, was the fact that i don't use only the image as anchor. We use the whole block.
Anyway, thanks for answering.
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So you are talking about the full image (text included in it) linking as a single link to the final property, right?
alt="Apartamento para Alugar em Campinas Residencial Vila Bella" title="Apartamento para Alugar em Campinas Residencial Vila Bella">the bold part is your anchor text. It would not be "improved" by separating the 1 link to 3 (1 for image, 1 for text, 1 for photo, image and photo are not one and the same btw?). It would be improved if you made sure your keywords used above make sense and are actually what people search for in the order listed or part of them.
I would keep it the way it is, the other way would not really improve it, although it would give you more control and options over it and it would also give the originating page more TEXT content, instead of a bunch of picture. Google cannot READ pictures. It does read titles for them and alt text for them, but they are NOT replacement for TEXT CONTENT.
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