SEO for e-commerce websites
-
Hi,
I'm a novice building a website (on wordpress with the plug-in Woocommerce) and would like some advice on how to optimise my online store for SEO.
-
Does 'traditional' link building apply to e-commerce
-
What else should I consider
-
Should I write a blog/vlog/
Thanks,
Lindsay
-
-
For SEO for ecommerce, you need to make sure each of your product pages is optimized well. Each page should have a unique meta description, title tag, and well written content. While this might be obvious, it's extremely important for ecommerce.
You need to think about each webpage on your website as an opportunity to rank, so ensuring each page is unique with well crafted content is a great starting point.
Be sure to do competitor research to see who is currently ranking for the important keywords you are targeting so you can come up with a strategic plan to outrank them.
-
Hi Marcus,
Thanks for the advice, but what does SOSTAC mean?
Lindsay
-
Hey Lindsay
This is something of a big question and the answer is going to depend on a range of variables including the competition, the products, the geography etc.
Certainly, I would start by tackling this by doing some traditional marketing planning. Look at the industry. Look at the competitors. Research the customers. What do the competitors do well? What are the opportunities to do something better?
You need to answer some of the foundational marketing questions and then see how your SEO strategy applies to this. For instance if you are a new store with entrenched competition in a competitive niche then is SEO the best return marketing tactic to get started? It is likely the tactic with the most return overall but perfect on page optimisation won't rank you past the ebay's and amazon's of this world.
Certainly you will need to tick all the SEO boxes:
- well optimised pages and site in general
- useful content that truly aides the user in their goal
- authority building
Exactly how you go about this requires a strategy that takes the marketplace into consideration. Certainly, the SOSTAC framework can be a useful way of structuring this kind of thinking and fleshing out your approach.
Hope that helps - broad question so hard to be specific without a URL.
Cheers
Marcus
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Filter By Category bad for seo?
Hello Everyone! I know that a single product should not have filter by color option since it will create duplicate content, and you have to use canonical tags to solve it. BUT how about sorting through products via category/brands?
On-Page Optimization | | Safxmed
Filter by category changes the URL of the General shop page (ex: hello.com/Shop/Category1022039 ). This page only displays the products within, no content/ descriptions etc unlike the original category page (ORIGINAL CATEGORY PAGE) Each of these category/brand already have their own individual pages (ex: hello.com/Shop/A). This is the page that will be optimized for content, FAQ, and ranking etc. Unlike in the url created when filtering through the categories. So technically I would have 2 URL for each Brand/Category. Would they compete with each other? What would you guys suggest. Please advise me on this. Thank You0 -
Internal Website Linking from Syndicated Blog Posts
Does it help, hurt, or do nothing for my website's SEO if I do internal linking from syndicated blog posts (on my blog) to my website pages? For example, a syndicated blog post on winterizing your house has instances of "homeowners insurance" linking to my webpage on homeowners insurance. Proper canonicalization is done as well.
On-Page Optimization | | BFMichael0 -
Index SEO Performance
Hi guys, I was wondering if there is a difference in SEO performance between a page which ends with .html or just with a slash. For example: www.domain.com/test/ - www.domain.com/test.html Which one is better? And is there a difference between productpages and productcategory pages. Because we see mostly productpages ending with .html and category pages ending with a slash. Take a look at some big dutch companies like: http://www.coolblue.nl/
On-Page Optimization | | Happy-SEO
http://www.bol.com/
https://www.zalando.nl/ (product page) There are doing this with a reason.... i guess.... Thanks.1 -
SEO for E-Commerce Sites
Hi Everybody, I have two e-commerce sites just launched with not much content at the moment just user login pages for the clients to avail the service. The management is not interested to put much content there i think. Maximum what they will be putting only 5 pages of content in total, not more than this. Any practical tips how to optimize such sites especially when there is not much content. Best
On-Page Optimization | | Sequelmed0 -
Cross-linking for mobile SEO
Hi everyone! I am having a hard time finding information about weather to/how to apply internal seo linking to mobile versions of sites. We decided to go with dynamic serving with user agent detection. Our desktop site has a quite heavy seo-internal-cross-linking. As I understand, for mobile we should simplify and focus on usability, so get rid of unnecessary links. But I have a doubt about weather removing this part of the web structure can hurt our SEO. Do Google mobile bots look at and rank mobile versions of pages from scratch or do they use what they know about the site and the site's structure from its desktop version?
On-Page Optimization | | ofertia0 -
International Website(s)
I have an e-commerce site currently selling in Canada and am now looking to branch it into the USA. We have both the .ca and .us domain names, but I am not sure what the best approach to this would be. If we put up a website on the .us domain name it would be virtually the same.. So I would assume we would have a duplicate content issue. What would be the best way to approach this type of situation?
On-Page Optimization | | wishmedia0 -
What are these means for SEO?
Geo Meta Tags Dublin core Microformats What are they and If they are helpful for SEO purposes.How can i set them?My site is in wordpress.
On-Page Optimization | | csfarnsworth0