How Reliable is the Avg Query Position in GA?
-
Hi Moz Community,
I wanted to know how reliable the average position data is for queries in Google Analytics search console report. I know this report is fairly new this year and the numbers are calculated a bit differently than they were in the old search engine optimization report.
I want to know what the biggest differences are between this search console report vs. the old SEO report in GA. I'm also pretty confused about how GA reports on the average position. Obviously it's an average position of whatever date range your choose. But for instance, if your site shows multiples landing pages for one search query will it roll that into the average or just take the landing page that ranks higher? Does the position average take into account video or photo serp results and is this the average across mobile, desktop and tablet?
This number has always been a guess since it's sampled data but I want to know how accurate it is. I read this article in 2014 (linked below) but I'm not sure if it all still applies now that that data might be presented differently.
Any answers or discussions would be great here.
Thanks
-
I've heard a lot about STAT, what's your experience with them and in your option how is their ranking data better than GA's?
Thanks
-
Yep, trying to incorporate them in a rankings report but I find it to be slightly different from Moz rankings.
-
Are you using these numbers for a report?
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Query on Product List Position After doing filters
Hi All, I have implemented enhance ecommerce with tag manager now I am implementing Product List Position so I have query that if visitor do filter or do sorting via highest or lowest price at that time do we have to show List position too? If yes then how and if No then why?
Reporting & Analytics | | Arnold3
Thanks!Mitesh0 -
GA Landing Page Inaccuracies
I had seen a thread on this a while back but no solution posted. There was a link posted to someone else explaining the issue but I got a 404 when clicking. Have a client that does mostly PPC and they are getting their conversion page showing up as landing page from paid many times. This is definitely not a sitelink, etc. The only way you get to this page is if you filled out the form. There are a few other pages showing up as landing pages that don't make sense too. Can this be attributed to someone being "inactive" for 30 minutes and then coming back and performing an action on this page (leaving)? If so, does this double count the conversion if a page visit here is a conversion? Just trying to make sense of the landing page report showing so many instances of our conversion page. Thanks in advance!
Reporting & Analytics | | jeremyskillings0 -
How do i add GA to my companies flashed based platform?
Hi, I work for a company were the service we offer is a flashed based trading platform. We are wanting to add GA to the platform to get an idea of how customers are using this. 1. Can this be done and produce relatively accurate results 2. How can it be done? Regards Ben
Reporting & Analytics | | benjmoz0 -
GA: How can non related kws show up in the organic report?
Hi mozzers, I have a site A: www.example.com (with its own branded kws) SiteB: subdomain.example.com Site A and B are related and belong to the same company. Site B was released a couple months ago. ISSUE: I have noticed branded kws from Site A showing up on Site B's GA which doesn't make any sense. I try to make searches in the SE with those kws and not a single search showed the Site B(subdomain). What is weird is that 2 months ago had a an issue with bounce rate on site B showing a 0% bounce rate, then I discovered that we had 2 GATC on site, removed the extra code and bounce was back to normal. Since then I have seen a rise of branded kws from Site A to Site B. Can someone help me here figuring out what is wrong? Thanks
Reporting & Analytics | | Ideas-Money-Art0 -
Ways to analyze a 1M rows dataset of search queries
Hi, I have this large dataset, about 1 million search queries with visits, bounce rate and a few other metrics. I'm trying to explore this data to find keyword "buckets" (such as include product name, location name, transactional objective, informational, etc.), as well as explore the density of certain keywords (keywords as in instances of a single word amongst all queries) My idea was to use Excel and a macro to split all queries in separate words (also clearing punctuation and uppercase/lowercase), then storing this word in a new worksheet, adding to another column the visit counts from the row where the word was extracted (as to give a sense of weight). Before adding the word to the new worksheet, the script will look if the word already existed, if so it would just add the current value of visits to the existing visit counts etc. In the end it will create sort of a "dictionary" of all the keywords in all search queries ranked by weight (= visits from search query including this keyword) This would help me get started I believe, because I can't segment and analyze 1M raw search queries... My issue is: this VBA has been running on my (fast) PC for the last 24hr and it doesn't seem to get to an end. Obviously excel+VBA is not the best way to do text mining and manipulation in such a large dataset (although it's just a 30mb file) What would you do if you had this dataset and would like to mine the text/semantic as I am doing? Any idea of tools? process? I'm considering dumping this data into a MySQL db and doing the processing through PHP (the only backend language I'm versed in), and getting the "summified" data stored into another table, which I'll then be able to export to a Excel for analysis. But I'm afraid that I'll be facing memory limit issues and such... In the meantime, I'm definitely interested into knowing what you guys would do if you had this data and wanted to simply start exploring its constituencies Thanks!
Reporting & Analytics | | briacg0 -
Tool to check GA code present on every page?
Is there a tool to check if the Google Analytics code is present on every page of a website? Thanks for your help!
Reporting & Analytics | | gerardoH0 -
Help configuring GA Async code for an older CMS platform
Hey Guys, I don't know if anyone can help or not, but my CMS support seem to not be interested in helping me configure the GA Async code for whatever reason. I am pretty sure the code is firing twice on the site and is masking the true bounce rate. I want to maintain tracking of e commerce transactions and event tracking, but It is beyond me how to configure the A sync code to track these events accurately. I do not want to start hap haphazardly experimenting, so I am asking for help instead. At present our CMS has to have GA tracking enabled on some code in the site, I imagine this populates the GA with the transaction info. here is a link to the support forum I am using to try to find a solution. http://www.ecommercetemplates.com/support/topic.asp?TOPIC_ID=81704&whichpage=2 I have been over the GA forums too. Any and all help would be greatly appreciated.
Reporting & Analytics | | robertrRSwalters0