Organic Sitelinks
-
Hi.
I am looking after a website in Ireland called CarsIreland.ie
When you search "carsIreland", I come number 1 and the organic sitelinks appear
however
When you search "cars Ireland", I come number 1 and the organic sitelinks Do Not appear
why?
-
Hi there,
The first search is for your exact brand name, meaning that there's a huge likelihood of that particular search being for your brand and nothing else. Because of this, Google can figure out that the searchers intention is to find you, and will show more of your website in first position.
The second search for 'cars ireland' is a lot more generic and might be searched by users that aren't familiar with your brand. For this reason, Google wouldn't show your organic sitelinks because you're unlikely to be the best result for the majority of these searches.
I hope that helps,
Sean
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Organizing A Backlink Authority Category Page
I work for a company that has many promotions throughout the year, some big, some HUGE. Typically they have created a landing page for this content. The issue is, when this promotion ends, we will kill the landing page, thus 404ing the backlinks and putting the page authority in purgatory. (1) What would be the best way the keep these pages organized? I was thinking about creating a main "Promotions" page with the current promotion on it (the previous ones linked on the bottom of the page). Then when the promotion ends I would copy those contents and add them to a new page and link to it from the original "promotions" page. An issue I see with this is that the promotions page would always have the same Title Tag and vanity URL. (2) This could provide many links to the "promotions" page over time to build it's authority, but would constantly changing content hurt ranking factors?
Technical SEO | | nat88han0 -
Sitelink demotion
I have applied a sitelink demotion in webmaster tools, though this same sitelink is still appearing under my Google listing. How long does it usually take to take effect? Or is there anything I can do about this? Also, is there a way in which I can select or channel Google to show the sitelinks I want?
Technical SEO | | Gavo0 -
Title in google organic display
The title (top link) in my organic result in google search has my page title then a dash and another keyword. This keyword is not related to the search result. It may discourage clicks. Where does google get that and how can i change it? For example: Page Title - unrelated keyword
Technical SEO | | bhsiao
url
link description0 -
SERP - Sitelinks but not sitelinks and not clickable
We have a rather large site. On SERP, a page is seeing snippet with top navigation links captured. But they are not active links on SERP although on the live site they are. And there are 6 sitelinks showing up as well. Has anyone experienced this before? Thanks.
Technical SEO | | b.digi0 -
Google Webmaster Tools Sitelinks Demotions
Does anyone know if the sitelinks demotions tool actually works. I went in and demoted a bunch of pages on my site but the pages are still showing up as sitelinks in search results. I did this like 2 months ago so I am assuming that is plenty of time for it to take. Any help with this would be great. Thanks!
Technical SEO | | ZiaTG0 -
If you are organizing the site structure for an ecommerce site, how would you do it?
Should you use not use slashes and use all dashes or use just a few slashes and the rest with dashes? For example, domain.com/category/brand/product-color-etc OR domain.com/anythinghere-color-dimensions-etc Which structure would you rather go for and why?
Technical SEO | | Zookeeper0 -
Organic traffic still down 9 months after redesign
The Good: We redesigned our nature travel website (www.ietravel.com) in Drupal. Overall, it's a great improvement in look and usability. Also, we are ranking for more relevant search terms (the SEO was managed by an agency before, and there were a lot of junk terms in their campaigns that weren't converting). The Bad: Organic search referrals have consistently been down 10-20% year-over-year each and every month. The Ugly: I am trying to dig in and figure out why this is happening, and I'm at a loss. We are aggressively publishing to our blog 5 days a week, and I've built many keyword-focused landing pages. Here's what I do know in terms of things that could be problems which I've seen in Webmaster Tools and SEOmoz tools. I have a lot of files restricted by robots.txt - 1,337 of them. Many have to be that way by design because they are nodes generated by web forms (w/ private user data). The rest are "Dates & Rates" pages - I restricted them because for each destination they are very similar in content. Wondering now if that was a mistake. For example, http://www.ietravel.com/central-south-america/galapagos-islands/dates-rates We have duplicate title tags on 462 pages. The Lightbox Module that was installed for our photo galleries was a disaster. I am researching a more SEO-friendly solution, but that solution is a month or more away. We have 31 duplicate meta descriptions. My question is, could these errors be THAT significantly impacting our rankings? I should note that according to Google Analytics, Referral traffic & Direct traffic is also year-over-year every month since the redesign. I don't understand the Referral part especially, since we took great pains to put in many 301 redirects. There are no 404s or non-indexable pages showing up in Webmaster Tools either. If anyone has any suggestions for problem areas or red flags I should investigate, please let me know. Really, any thoughts are appreciated. Best, Carlton
Technical SEO | | csmithal1 -
Dramatic Decrease in Google Organic Traffic Indicates a Penalty But None Found
So we've been having some difficulty with one of our websites since we split it in half and moved one section of content to a new domain with a new name, at the end of May. http://www.dialtosave.co.uk/mobile/ was moved to http://www.somobile.co.uk And in the following 6 weeks, the google organic traffic has fallen to miniscule levels, that seem to indicate a more serious issue than just low ranking. Initially when the site was moved, the 301s transferred the authority very quickly and the new website pages ranked well. Now, some of them simply won't rank at all unless you include the name of the website "somobile". Here is one of the current rankings that indicates an issue:
Technical SEO | | purpleindigo
"somobile" - 1
"somobile mobile phones" - not in top 50 These are some of the terms we used to rank in the top 10 on Google UK, and still do on Bing UK, but don't rank in the top 50 on Google UK now:
samsung galaxy ace
apple iphone 5 deals
samsung tocco icon Our webmaster central account says that only 30% of the pages in our sitemap are in the index. It seems like a penalty has been imposed, but our reconsideration request (just submitted because it seemed like a sensible next step) came back saying there were no manual actions taken. Can you see what it is that might be causing the problem for us? I would have thought it was the new domain (with less direct links and less brand credibility), or content issues, but I would have thought that would just reduce the ranking by a few pages rather than just hide the pages altogether.0