Keyword location in Permalink structure for custom post types
-
I am in the process of a large rebuild and redesign of my real estate website. It is Wordpress based with custom post types organized by category archives for neighborhood pages. Through this process, I am expanding my content and number of internal pages by a large amount. I am at a decision point with permalink structure for my site and can choose two different directions to go, not sure which is best or if there is any impact on SEO for the two options. Most of it comes down to location of keyword search terms being placed in my permalink structures.
When I first built my site, exact domain match was still a thing for SEO power, and now days I hear it doesn’t hold much weight… so my domain name of http://dwellarizona.com still remains the same either way which does contain an important keyword, but might be redundant if using the keyword “Arizona” elsewhere in a permalink.
Is there any difference in SEO power for the following keywords whether they are placed all at the end of the permalink, versus being distributed more throughout the entire link address when there is a hierarchy to the address and some in the domain name, partly in a parent page address, and partly in the child page link address?
Target keywords: grayhawk, scottsdale, arizona
Option 1: http://dwellarizona.com/luxury/scottsdale/grayhawk vs
Option 2 (parent-child relationship): http://dwellarizona.com/luxury/grayhawk-scottsdale-arizona -
LOL.
Sorry, I didn't have the time for a correct answer.
-
Sorry for the late response. This week was a mess for me.
What I'm saying is that is advisable to have the whole keyword in the URL, without the subdirectory.
That's why, with the options you gave in the question, I'd go with option 2:http://dwellarizona.com/luxury/grayhawk-scottsdale-arizona
Regarding the depth, is how many subdirectories attached are in your site. having more than 2/3 subdirectories is not something that Google's bot like. We know that everything that Google doesn't like isn't good for us.
Regarding the last response, you have several keywords, each one is a neighbourhood. In this case:
dwellarizona.com/luxury/scottsdale-neighborhood-1
dwellarizona.com/luxury/scottsdale-neighborhood-2
dwellarizona.com/luxury/scottsdale-neighborhood-3I'd go for this configuration.
is it clear? -
Hi Gaston, did you see Shawn's responses to your responses? Just checking...
Christy
-
I'm not sure I follow your response clearly...
-
Another piece of info if relevant. Each main category and sub category will have it's own page.
For example:
dwellarizona.com/luxury will be it's own page with applicable SEO focused on a large market segment, and have links to different cities of which Scottsdale is one. with links to:
dwellarizona.com/luxury/city-1
dwellarizona.com/luxury/city-2
dwellarizona.com/luxury/city-3dwellarizona.com/luxury/scottsdale will be it's own page focused on the city of Scottsdale and luxury market, and have links to different neighborhoods of which grayhawk is one.
dwellarizona.com/luxury/scottsdale/neighborhood-1
dwellarizona.com/luxury/scottsdale/neighborhood-2
dwellarizona.com/luxury/scottsdale/neighborhood-3dwellarizona.com/luxury/scottsdale/grayhawk is a neighborhood page.
-
Hi Shawn,
Yes there is a difference in SEO.
On one hand what you're proposing is somewhat called depth in the URL structure. So the more subdirectories, the more depth it is.
On the other hand, it is better, in my oppinion, to have the whole keyword in the same subdirectory. Something like: domain.com/category-1/some-keyword-long-tail is focused better in "some keyword long tail" than domain.com/category-1/some-keyword/long-tailTo sum up. Go with Option 2: http://dwellarizona.com/luxury/grayhawk-scottsdale-arizona
Best Luck.
Hope i've helped.
GR.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to answer questions when there no questions for my keyword
Hello, Let's say I want to rank on "Alsace bike tour" whatever tool I use Moz keyword explorer, google suggest , keyword.io, answer the public ... there are not questions... so... what do I need to answer ? I imagine that for google there are some questions more relevant than others ? Should I answer do I need to bring my own bike or where will I go... ? and will google give me "points " for answering those questions even though people don't have questions... For the keyword title tag, it is easy, people ask the character limit, title tag generator and so on but for may keywords like that ones I am targeting people have NO Questions ! Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
E-commerce catalog structuring for SEO
We have about 10 high-level product categories with 100's of products from different suppliers. What is the best way to structure our product catalog and content to drive SEO? Basically, we get all our content from the manufacturer and want to make sure we are setting up the product pages and structure correctly. Any ideas or sites that do it very well? Thank you! 🙂
Intermediate & Advanced SEO | | Jamesmcd030 -
Length for ranking, is it keyword dependant ?
Is the time it takes to rank keyword dependant ? in other word does it take more time for a page to rank on a keyword that has 5000 request a month than for a page to rank on a keyword that has 50 requests a month ?
Intermediate & Advanced SEO | | seoanalytics1 -
Best Permalinks for SEO - Custom structure vs Postname
Good Morning Moz peeps, I am new to this but intending on starting off right! I have heard a wealth of advice that the "post name" permalink structure is the best one to go with however... i am wondering about a "custom structure" combing the "post name" following the below example structure: Www.professionalwarrior.com/bodybuilding/%postname/ Where "professional" and "bodybuilding" is my focus/theme/keywords of my blog that i want ranked. Thanks a mill, RO
Intermediate & Advanced SEO | | RawkingOut0 -
URL structure for SEO
Hi Mozzers, I have a site which is a combination of product pages, and news and advice pages that relate to the products. How would you approach the URL structure for this, following SEO best practice? Approach 1 Product pages:
Intermediate & Advanced SEO | | A_Q
www.website.com/product-category/product-page News and advice pages:
www.website.com/product-category/product-page/news-and-advice-story-1
www.website.com/product-category/product-page/news-and-advice-story-2
etc or Approach 2 Product pages:
www.website.com/product-category/product-page News and advice pages:
www.website.com/news/product-category/news-and advice-story-1 (with internal linking to relevant product page)
www.website.com/news/product-category/news-and advice-story-2 (with internal linking to relevant product page)
etc Or would a different approach be better?0 -
Should I delete 100s of weak posts from my website?
I run this website: http://knowledgeweighsnothing.com/ It was initially built to get traffic from Facebook. The vast majority of the 1300+ posts are shorter curation style posts. Basically I would find excellent sources of information and then do a short post highlighting the information and then link to the original source (and then post to FB and hey presto 1000s of visitors going through my website). Traffic was so amazing from FB at the time, that 'really stupidly' these posts were written with no regard for search engine rankings. When Facebook reach etc dropped right off, I started writing full original content posts to gain more traffic from search engines. I am starting to get more and more traffic now from Google etc, but there's still lots to improve. I am concerned that the shortest/weakest posts on the website are holding things back to some degree. I am considering going through the website and deleting the very weakest older posts based on their quality/backlinks and PA. This will probably run into 100s of posts. Is it detrimental to delete so weak many posts from a website? Any and all advice on how to proceed would be greatly recieved.
Intermediate & Advanced SEO | | xpers1 -
Worth removing keywords...?
I was just going over a site I manage and noticed it had a load of meta keywords on it. Probably 10-15 keywords per page... Do you think this is harming the site? Is it worth removing them?
Intermediate & Advanced SEO | | JohnW-UK0 -
Keyword-Rich Domains - Redirect?
Hi, Mozzers- I have a client that has a bunch of pretty nice keyword-rich domain names. Their traffic and rankings are good. They provide legal services in the Chicago area. I have lots of good content that I could use to start a blog using a domain like keyword,keyword-blog.com. Good idea? Currently I have a resources area on their website but feel like this area could be getting a little bloated and some news-related stuff isn't really appropriate. 2 Questions: Should I use one of the decent domains for a blog and build up the rankings, traffic, and link to the main site? Or is this lots of work for little payout? Both sites would be hosted in the cloud. Some of the domain names are related to their name, others are keyword or geo-targeted. Would it be wise to setup 301 redirects going to their website? Pros/cons? If you need additional info, please PM me for details. Thank you, friends! LHC
Intermediate & Advanced SEO | | lhc670