Will Reducing Number of Low Page Authority Page Increase Domain Authority?
-
Our commercial real estate site (www.nyc-officespace-leader.com) contains about 800 URLs. Since 2012 the domain authority has dropped from 35 to about 20. Ranking and traffic dropped significantly since then.
The site has about 791 URLs. Many are set to noindex. A large percentage of these pages have a Moz page authority of only "1". It is puzzling that some pages that have similar content to "1" page rank pages rank much better, in some cases "15". If we remove or consolidate the poorly ranked pages will the overall page authority and ranking of the site improve?
Would taking the following steps help?:
1. Remove or consolidate poorly ranking unnecessary URLs?
2. Update content on poorly ranking URLs that are important?
3. Create internal text links (as opposed to links from menus) to critical pages?A MOZ crawl of our site's URLs is visible at the link below. I am wondering if the structure of the site is just not optimized for ranking and what can be done to improve it. THANKS.
https://www.dropbox.com/s/oqchfqveelm1q11/CRAWL www.nyc-officespace-leader.com (1).csv?dl=0
Thanks,
Alan -
The Page Authority of 1 basically means that the pages don't have any links from any external source and that the only links that are pointing towards them are probably from your own internal pages that also don't have a ton of links from external sources.
I wouldn't worry in itself too much about a decrease in Domain Authority. A change from 35 to 20 is nothing in the end if you take into account that the web is growing and that Moz indexes since 2012 have grown as well. So relatively speaking it's logical that your ranking would always decrease with that as well. I would focus on building great links first and getting a bigger audience before I'd start worrying around internal link structures.
-
Will Reducing Number of Low Page Authority Page Increase Domain Authority?
In my opinion, these metrics are not intended for this type of use.
I would stop looking at these metrics and get to looking at how you can improve the total quality of your website. Google doesn't give a darn about your page authority or domain authority.
Would taking the following steps help?:
1. Remove or consolidate poorly ranking unnecessary URLs?
2. Update content on poorly ranking URLs that are important?
3. Create internal text links (as opposed to links from menus) to critical pages?Everyone who owns a website should do these things. So, Yes! Do them!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 redirecting staff Domain to Company Domain
My colleague owns a domain (A) for about 10 years that he does not use. The domain's content is the same as my company's website (B) content.
Intermediate & Advanced SEO | | khi5
Question: Can I 301 redirect domain A to domain B's homepage or is it better he just closes down his website since this would not be SEO best practices? thank you0 -
301 Pandalized Domain to Authority Domain?
Hello, If I redirect a Panda penalized domain (DA 65, bad link profile) to another authority domain (DA 35, clean link profile), will it still carry a penalty? I've heard cases where a panda penalized domain moved to a brand new domain carried the penalty.
Intermediate & Advanced SEO | | mashoid0 -
How to associate content on one page to another page
Hi all, I would like associate content on "Page A" with "Page B". The content is not the same, but we want to tell Google it should be associated. Is there an easy way to do this?
Intermediate & Advanced SEO | | Viewpoints1 -
Any downsides of (permanent)redirecting 404 pages to more generic pages(category page)
Hi, We have a site which is somewhat like e-bay, they have several categories and advertisements posted by customers/ client. These advertisements disappear over time and turn into 404 pages. We have the option to redirect the user to the corresponding category page, but we're afraid of any negative impact of this change. Are there any downsides, and is this really the best option we have? Thanks in advance!
Intermediate & Advanced SEO | | vhendriks0 -
Multiple domain level redirects to unique sub-folder on one domain...
Hi, I have a restaurant menu directory listing website (for example www.menus.com). Restaurant can have there menu listed on this site along with other details such as opening hours, photos ect. An example of a restaurant url might be www.menus.com/london/bobs-pizza. A feature i would like to offer is the ability for Bob's pizza to use the menus.com website listing as his own website (let assume he has no website currently). I would like to purchase www.bobspizza.com and 301 redirect to www.menus.com/london/bobs-pizza Why?
Intermediate & Advanced SEO | | blackrails
So bob can then list bobspizza.com on his advertising material (business cards etc, rather than www.menus.com/london/bobs-pizza). I was considering using a 301 redirect for this though have been told that too many domain level redirects to one single domain can be flagged as spam by Google. Is there any other way to achieve this outcome without being penalised? Rel canonical url, url masking? Other things to note: It is fine if www.bobspizza.com is NOT listed in search results. I would ideally like any link juice pointing to www.bobspizza.com to pass onto www.menus.com though this is a nice to have. If it comes at the cost of being penalised i can live without the link juice from this. Thanks0 -
Will Google read my page title and H1?
Dim strTitle : strTitle = "The Title Of My Page" <title>Company name - <%=strTitle%></title> <%=strTitle%> Will Google be able to read this? When I view source the relevant information is in the tags but I'm wondering if Google hates this or not? Cheers!
Intermediate & Advanced SEO | | Hughescov0 -
Will ranking be improved or hurt by changing 1/5 of part numbers to key words
Note: I bold major content for your quick skim for your convenience. Does this help you decide if its a fit for your response? My site has been devastated by the Panda or unknown reasons so I need to think outside the box. I distribute industrial products with average brand recognition. I only have about 5 competitors selling this same brand. My other brand competitors are billion dollar companies that pay a lot for PPC and have sites with 10 times the product offering. Since my brand recognition is not as important as the function.I'm thinking about changing the part numbers to reflect function. This will affect about 1/5of the parts ( about 500 out of 3,000 parts) . My concern is will ranking be hurt or helped by changing these parts with these strong keywords in front of the part for such a high % of the site. The strong keywords cost $10 for a chance at a $200 sale with repeat business. Example: Current part is: 10-10 Black Plastic; which is a Big Red Truck with my brand part # as 10-10 and comes in different colors of plastic. . Keyword is Big Red Truck. I would like to put my manufactures brand in the description. My same brand competitors sell 10,000 parts and my logic is that if I have the brand in 1/5 of my parts ranking would be improved because of the % of brand per the site versus my same brand competitors.. So I would change the part # to : **Brand 10-10-Black Plastic Big Red Truck ** In conversation I would state the part as: Brand: 18 characters, Part #: 8, Material:12, Keyword: 27 If the keyword should be first I could change to: K,B P,M. Which is recommended?
Intermediate & Advanced SEO | | Wales0 -
Raise my Domain Authority and MozRank
I have a budget of about $10,000 over the next 2 months and I would like to raise my Domain Authority from 28 to past 50. What should I do with this money? I am looking for suggestions and ideas. If anybody wants to work on this, please PM me. I also need an On Page SEO expert to make corrections and suggestions. I can PM the actual domain to anybody interested.
Intermediate & Advanced SEO | | trickyzoo0